About
"My mission in life is not merely to survive, but to thrive; and to do so with some…
Articles by Missy
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Embrace and Encourage Diverse Perspectives
Embrace and Encourage Diverse Perspectives
By Missy Wright, CFE
Contributions
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How can you foster franchisee pride and ownership?
Each of the candidates I work with will be introduced to 2-5 franchisees. Part of that is to benefit the candidate. Another major point of those discussions is to get franchisee feedback on those candidates. Did they call on time? Were they respectful? Did you enjoy the time? When you call and ask for feedback after their discussions, your franchisees will feel valued. If they had a negative experience, listen and take their opinion to heart. When you listen to their feedback and act accordingly, it shows that you are all on the same team and they will be more likely to continue those calls with candidates. Lastly, ask for feedback on the process and on how you can be serving them better. There is no better way to grow and improve.
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How can you foster franchisee pride and ownership?
Franchisee validation is crucial to candidates looking to make their decision. In my experience, giving public recognition is great, but making it personal has gone a long way. When you see your franchisees doing great thing, reach out to them. It could be, hosting a toy drive during the Holidays or you heard positive feedback from one of your candidates as it relates them them and their team, Call or Text them and let them know. Did one of them just break a sales record? Send them a note. Those one off touch points are things you would do for any one of your franchise friends, why not do that in the brand family as well? The other things that has served me well is being accessible. When they have feedback, always be open to listening.
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How can you foster franchisee pride and ownership?
On each initial call, I ask every candidate WHY they are looking into business ownership. What I hear consistently is they want to put their fingerprints on something, do something they are passionate about, and they want to do something they are proud of. That starts at the top with brand reputation, their relationship with the home office, and the impact they are making. We need to seek to be transparent with who we are and how the business and brand can fit in with their goals. While going through the Discovery phase, our number one priority should be aligning ourselves with people who share our vision and letting them know who we are to start that relationship off of the right foot.
Activity
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Congratulations to The Little Gym International of St. Louis Park, MN on their grand opening last weekend! A huge round of applause to our dedicated…
Congratulations to The Little Gym International of St. Louis Park, MN on their grand opening last weekend! A huge round of applause to our dedicated…
Liked by Missy Wright, CFE
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“Insanity is doing the same thing over and over again and expecting different results.” If you want a different life, a different future, more joy,…
“Insanity is doing the same thing over and over again and expecting different results.” If you want a different life, a different future, more joy,…
Liked by Missy Wright, CFE
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Loved getting to represent Mosquito Shield Franchise and Five Star Franchising last week at the International Franchise Professionals Group - IFPG…
Loved getting to represent Mosquito Shield Franchise and Five Star Franchising last week at the International Franchise Professionals Group - IFPG…
Shared by Missy Wright, CFE
Experience
Education
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University of Wisconsin-Eau Claire
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Activities and Societies: American Marketing Association Sales Team Member
Licenses & Certifications
Volunteer Experience
Honors & Awards
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Franchise Director of the Year
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Top sales in 2023
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STAR Award: Best Website Second Place
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ROS Operational Excellence Award
CGI
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STAR Award: Best Overall Development - Second Place
Franchise Leadership and Development Confernce
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STAR Award: Best Overall Development - Second Place
Franchise Update Media: Franchise Leadership and Development Conference
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National Collegiate Sales Competition
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6th Place Finisher out of 132 Students
UW- Eau Claire 8th place finish out of 66 schools
Languages
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Spanish
Limited working proficiency
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English
Native or bilingual proficiency
Organizations
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Women in Franchise Network
Co-Chair
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Houston Franchise Business Network
Planning Committee
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American Marketing Association
VP of Membership
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Recommendations received
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LinkedIn User
9 people have recommended Missy
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Missy Wright, CFE and Michael Moorhouse had the honor of representing Mosquito Shield Franchise at the International Franchise Professionals Group -…
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Unexpected source of joy during The Little Gym International opening process: people I know contacting us for membership inquiries, not realizing I…
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More awesome moments with friends, clients and partners! “FranchiseFilming helped us sell 47 units in just ten months with their video process and…
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Incredibly proud to be part of an organization that prioritizes serving others at its core. It's inspiring to see franchisees like Ginamarie Soto…
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"You need to be surrounded by the right people. You are the average of the five people you spend the most time with, so build that foundation…
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