About
"My mission in life is not merely to survive, but to thrive; and to do so with some…
Articles by Missy
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Embrace and Encourage Diverse Perspectives
Embrace and Encourage Diverse Perspectives
By Missy Wright, CFE
Contributions
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How can you foster franchisee pride and ownership?
Each of the candidates I work with will be introduced to 2-5 franchisees. Part of that is to benefit the candidate. Another major point of those discussions is to get franchisee feedback on those candidates. Did they call on time? Were they respectful? Did you enjoy the time? When you call and ask for feedback after their discussions, your franchisees will feel valued. If they had a negative experience, listen and take their opinion to heart. When you listen to their feedback and act accordingly, it shows that you are all on the same team and they will be more likely to continue those calls with candidates. Lastly, ask for feedback on the process and on how you can be serving them better. There is no better way to grow and improve.
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How can you foster franchisee pride and ownership?
Franchisee validation is crucial to candidates looking to make their decision. In my experience, giving public recognition is great, but making it personal has gone a long way. When you see your franchisees doing great thing, reach out to them. It could be, hosting a toy drive during the Holidays or you heard positive feedback from one of your candidates as it relates them them and their team, Call or Text them and let them know. Did one of them just break a sales record? Send them a note. Those one off touch points are things you would do for any one of your franchise friends, why not do that in the brand family as well? The other things that has served me well is being accessible. When they have feedback, always be open to listening.
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How can you foster franchisee pride and ownership?
On each initial call, I ask every candidate WHY they are looking into business ownership. What I hear consistently is they want to put their fingerprints on something, do something they are passionate about, and they want to do something they are proud of. That starts at the top with brand reputation, their relationship with the home office, and the impact they are making. We need to seek to be transparent with who we are and how the business and brand can fit in with their goals. While going through the Discovery phase, our number one priority should be aligning ourselves with people who share our vision and letting them know who we are to start that relationship off of the right foot.
Activity
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Doug & Geri, out of Salt Lake City, Utah, are proud new owners of the Designery! They, alongside several family members, will be creating spectacular…
Doug & Geri, out of Salt Lake City, Utah, are proud new owners of the Designery! They, alongside several family members, will be creating spectacular…
Liked by Missy Wright, CFE
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The franchise model gives entrepreneurs the opportunity to take a risk with guardrails. You're investing in a business system that already has a…
The franchise model gives entrepreneurs the opportunity to take a risk with guardrails. You're investing in a business system that already has a…
Liked by Missy Wright, CFE
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Love seeing our Bio-One owners expand to new territories! Congrats, Brandon! What an accomplishment 🎉
Love seeing our Bio-One owners expand to new territories! Congrats, Brandon! What an accomplishment 🎉
Liked by Missy Wright, CFE
Experience
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Education
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University of Wisconsin-Eau Claire
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Activities and Societies: American Marketing Association Sales Team Member
Licenses & Certifications
Volunteer Experience
Honors & Awards
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Franchise Director of the Year
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Top sales in 2023
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STAR Award: Best Website Second Place
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ROS Operational Excellence Award
CGI
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STAR Award: Best Overall Development - Second Place
Franchise Leadership and Development Confernce
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STAR Award: Best Overall Development - Second Place
Franchise Update Media: Franchise Leadership and Development Conference
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National Collegiate Sales Competition
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6th Place Finisher out of 132 Students
UW- Eau Claire 8th place finish out of 66 schools
Languages
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Spanish
Limited working proficiency
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English
Native or bilingual proficiency
Organizations
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Women in Franchise Network
Co-Chair
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Houston Franchise Business Network
Planning Committee
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American Marketing Association
VP of Membership
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Recommendations received
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LinkedIn User
9 people have recommended Missy
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Thursday Night Shenanigans: Franchising with a Full Belly 🍕 Just finished wrangling my daughter through dinner, and between dodging spaghetti…
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I’m so excited to be named a Franchise Rock Star by Franchise Business Review!!!
I’m so excited to be named a Franchise Rock Star by Franchise Business Review!!!
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Bio-One Inc would like to welcome our newest owner! Our model is simple and scalable with limited competition. Who else is ready to make a difference…
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Yesterday we hosted our July Unleashed Brands Franchise Development training where we briefly celebrated a strong Q2 and then immediately went to…
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This month we're celebrating Raymond Petrulsky's 10 year anniversary with ProNexis. Ray's a passionate leader who cares deeply about his team and…
This month we're celebrating Raymond Petrulsky's 10 year anniversary with ProNexis. Ray's a passionate leader who cares deeply about his team and…
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We’re excited to introduce the new leader of our Millicare® team: Kara Garcia. In her new role as brand leader, Kara will lead day-to-day brand…
We’re excited to introduce the new leader of our Millicare® team: Kara Garcia. In her new role as brand leader, Kara will lead day-to-day brand…
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Wanted to give a quick update as we say goodbye to Hurricane Beryl. And yes, I am using my trusty hot spot to post this 😂 I feel incredibly…
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🚀 Unlocking Franchise Success: The Power of Character Development and Open-Mindedness🚀 As a franchise broker, I've seen firsthand the impact of…
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Celebrated a successful Q2 and spent time sharpening the saw with the Unleashed Brands Franchise Development team this morning. “Hard work beats…
Celebrated a successful Q2 and spent time sharpening the saw with the Unleashed Brands Franchise Development team this morning. “Hard work beats…
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The Mosquito Shield franchise was founded in September 2001 in response to the absence of an effective residential mosquito control service and the…
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