“Molly is an authentic leader that leads by example to create an empowering and collaborative culture. She is a strategic and trusted advisor whose counsel has been invaluable to me and many other executives at Hallmark. Molly is the type of leader that any CEO would love to have on their board or within their executive ranks as she leads with candor, trust, integrity and passion and creates a loyal following and delivers business results.”
About
Innovative, strategic and engaging global Communications, Marketing, and Brand Executive…
Contributions
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Here's how you can enhance internal communication processes using employee feedback.
In my experience, it is critical to ensure that employee feedback is effectively translated into meaningful improvements in communication processes and overall workplace satisfaction. It is important to set clear objectives & specific goals, focusing on actions based on the potential impact & ease of implementation - low hanging fruit/quick wins. Using agile principles, assign people/teams for each action item, establishing timelines & milestones for tracking progress. Create a communication plan to keep employees informed (remember 10x communication) using multiple communication channels. By integrating these practices, organizations can create a dynamic and responsive internal communication tool that will evolve based on employee input.
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What makes a brand value proposition unique?
A brand's value proposition is unique when it effectively communicates the distinct benefits and value that the brand offers to its target audience. Several key elements contribute to making a value proposition unique: clear differentiation, relevance to target audience, emotional connection, consistency across all touch points, personalized customer experience, authenticity & trust, and messages that are clear, concise, and easily understandable. By combining these elements, a brand can create a value proposition that not only stands out but also resonates with its target audience, fostering brand loyalty, and long-term success.
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What are the best sources and methods for learning and improving your creative content production skills?
A few things that have shown success for our team is setting aside time for personal projects to experiment with new ideas and techniques. We dedicate "12 days of learning" for our team. And of course, seek mentorship from experienced professionals in your field. Their guidance can provide valuable insights and shortcuts to success. Follow industry influencers and thought leaders on social media to stay updated on current trends and emerging technologies in content creation. Finally, don't be afraid to step out of your comfort zone, try new things, and learn from both successes and failures.
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What are the best ways to update content for improved conversion rates?
Best ways to update content for improved conversion rates: Craft compelling headlines and meta descriptions that are informative and encourage clicks. You need to make your CTAs clear, compelling, and strategically placed within your content. A/B test and experiment with different headlines and CTA language and designs to find what resonates. Remember to ensure that your content is mobile-friendly, as a significant portion of internet users access content on mobile devices. You can test the responsiveness of your website and optimize for a seamless mobile experience.
Activity
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We all have a responsibility in healthcare to maximize the potential of AI to create more cures. I shared with Health Evolution how Mayo Clinic is…
We all have a responsibility in healthcare to maximize the potential of AI to create more cures. I shared with Health Evolution how Mayo Clinic is…
Liked by Molly Biwer
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What an amazing time we had in Minneapolis last week! BIG thanks to our panelists and the amazing Marketers That Matter® team, Jennie Stark, Kathy…
What an amazing time we had in Minneapolis last week! BIG thanks to our panelists and the amazing Marketers That Matter® team, Jennie Stark, Kathy…
Liked by Molly Biwer
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I’m still trying to process what happened yesterday. It was a full-circle moment that can only be described as magic. ⭐️💫✨ 615 days ago, Jamie…
I’m still trying to process what happened yesterday. It was a full-circle moment that can only be described as magic. ⭐️💫✨ 615 days ago, Jamie…
Liked by Molly Biwer
Experience
Education
Licenses & Certifications
Volunteer Experience
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Member, Business Council Steering Committee
The Nelson-Atkins Museum of Art
- 2 years 10 months
Arts and Culture
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Executive Leadership Board / Board member
American Heart Association | American Stroke Association
- 3 years 5 months
Health
Publications
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Carlson 2013 annual report
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Inaugural issue of the annual report. An overview of Carlson’s business and milestones in 2013.
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CARLSON Magazine -- Hotline V113
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Hotline The Americas takes an in-depth look at our recent 2013 conferences, the Full Service Brands Business Conference and the Country Inns & Suites By CarlsonSM Business Conference. Full of inspiration and practical advice, the conferences aimed to help hotels and employees improve their performance across the board, and Hotline is here to bring you all of the highlights.
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CARLSON Magazine -- Hotline V114
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Carlson Rezidor Hotel Group's employee magazine looks at the company's transformational growth in the first issue of 2014.
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Hotline V213
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The inaugural global issue of Hotline introduces the Carlson Rezidor Hotel Group's family of employees and partners around the world.
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Hotline V214
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A comprehensive look at the 2014 Radisson and Radisson Blu Americas Conference and the 2014 Country Inns & Suites Business Conference. Offered fascinating insights and exciting glimpses into the futures of our brands.
Projects
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#CareEnough Mr. Rogers on the Importance of Caring
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It only takes a second to show you care. Imagine what you could do with ten.
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#CareEnough: Sharing Small Acts of Kindness
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When You Care Enough, You Can Change the World
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Carlson "A Global Force For Good"
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Celebrating 75 years -- Caring Spirit, Service Heart, Lasting Legacy
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Carlson Rezidor Hotel Group Movie
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All about the World of Carlson Rezidor, including Radisson, Park Plaza, Park Inn by Radisson, Country Inn & Suites.
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Created Hallmark's Corporate Social Responsibility Report
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Hallmark’s business is built on helping people form emotional connections to make a genuine difference in the lives of others. That’s true not only of our products, but also the way we create them.
It’s also a long-standing tradition. Founder J.C. Hall strongly believed that the economic, civic, cultural and social strength of a community is reflected in its citizens and, by extension, Hallmark employees.
Commitment at the top means that being a good corporate citizen and it's…Hallmark’s business is built on helping people form emotional connections to make a genuine difference in the lives of others. That’s true not only of our products, but also the way we create them.
It’s also a long-standing tradition. Founder J.C. Hall strongly believed that the economic, civic, cultural and social strength of a community is reflected in its citizens and, by extension, Hallmark employees.
Commitment at the top means that being a good corporate citizen and it's essence of who we are. As part of this commitment, view Hallmark’s most recent Caring in Action Social Responsibility Report, which provides a comprehensive look at Hallmark’s community involvement, sustainability, and diversity and inclusion progress. -
Hallmark Joins USPS and Scholastic to “Show Someone You Care”
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Company donates 300,000 custom greeting cards to elementary students, teachers and families. to support Letter Writing month.
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Hallmark Sustainability: How We are Helping to Preserve the Planet
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Around the globe, Hallmark’s portfolio of businesses is inspiring action to preserve the planet. Here are some of the recent highlights how we are striving to reduce, reuse and recycle to reimagine what we can do for our world and our business.
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Hallmark's Kaleidoscope Attraction Celebrates 50th Anniversary with Gift for Children
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Gifted from Hallmark to Kansas City in 1969, Hallmark’s Kaleidoscope attraction provides free creative art sessions for kids, impacting more than 9 million children and families throughout the past 50 years. To celebrate this golden anniversary and continue its investment in children’s creativity in Kansas City, Hallmark provided a $50,000 donation to Operation Breakthrough – to help fund supplies, resources and programming for the new studio art space in Operation Breakthrough’s new building…
Gifted from Hallmark to Kansas City in 1969, Hallmark’s Kaleidoscope attraction provides free creative art sessions for kids, impacting more than 9 million children and families throughout the past 50 years. To celebrate this golden anniversary and continue its investment in children’s creativity in Kansas City, Hallmark provided a $50,000 donation to Operation Breakthrough – to help fund supplies, resources and programming for the new studio art space in Operation Breakthrough’s new building.
Here are highlights from a celebration on July 1, 2019 featuring more than 100 wonderful children from the organization, Hallmark Board of Directors Executive Vice Chairman Dave Hall, Operation Breakthrough President and CEO Mary Esselman, Congressman Emanuel Cleaver, II, and enthusiastic Hallmark employees celebrating the occasion.
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Highlights from Hallmarket Art Festival 2019
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Hallmark's 10th annual Hallmarket Art Festival took place Sept. 14, 2019, in Kansas City's Crown Center Square and was the biggest in the event's history with more than 110 artists, 10,000 attendees and expanded attractions that spanned two levels.
Hallmarket offers the opportunity to purchase original works by Hallmark's employees and retirees, which make up one of the world's largest creative communities. The event features a unique selection of artistic creations in a wide variety of…Hallmark's 10th annual Hallmarket Art Festival took place Sept. 14, 2019, in Kansas City's Crown Center Square and was the biggest in the event's history with more than 110 artists, 10,000 attendees and expanded attractions that spanned two levels.
Hallmarket offers the opportunity to purchase original works by Hallmark's employees and retirees, which make up one of the world's largest creative communities. The event features a unique selection of artistic creations in a wide variety of media and formats, including paintings, ceramics, fabric and jewelry. -
Leadership: What It Means To Carlsonians
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Wherever you go, go as a leader" is more than just the second line of the Carlson Credo. It was also the theme of the company's 2014 Values Day where we captured thoughts and insights about leadership from employees. They are gathered here. Instead of printing the book, we offer it online as part of our 2014 Responsible Business Action Month initiatives.
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Radisson Blu's 'Blu Planet' initiative in partnership with Just a Drop
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Radisson Blu, part of the Carlson Rezidor Hotel Group, is committed to Responsible Business with Blu Planet, an initiative with a specific focus on conserving and protecting the earth’s priceless water supply. As part of the Blu Planet program, Radisson Blu has partnered with Just a Drop to help give children around the world access to safe drinking water through the hotel brand’s towel re-use program. For every 250 bath towels reused at Radisson Blu hotels, enough safe drinking water will be…
Radisson Blu, part of the Carlson Rezidor Hotel Group, is committed to Responsible Business with Blu Planet, an initiative with a specific focus on conserving and protecting the earth’s priceless water supply. As part of the Blu Planet program, Radisson Blu has partnered with Just a Drop to help give children around the world access to safe drinking water through the hotel brand’s towel re-use program. For every 250 bath towels reused at Radisson Blu hotels, enough safe drinking water will be provided to a child for life.
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What does caring mean to you? Hear what Hallmarkers have to say. Hallmark.com/CareEnough.
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What does caring mean to you? Hear what Hallmarkers have to say, including Hallmark President Dave Hall. To hear other inspiring stories of caring, visit Hallmark.com/CareEnough.
Honors & Awards
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Best Opening Spread and Best Special Issue
Pearl Awards
HOTLINE, employee magazine
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Awards of Distinction
International Academy of the Visual Arts
Copy / writing in an employee publication -- HOTLINE
Cover design in an employee publication -- HOTLINE
Overall design in an employee publication -- HOTLINE
Photography in an employee publication -- HOTLINE -
Best New Magazine & Best Use of Illustration
2011 Pearl Awards
HOTLINE, employee magazine
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Communicator Award / Award of Excellence
International Academy of the Visual Arts
Overall design of an employee publication -- HOTLINE
Photography in an employee publication -- HOTLINE -
Carlson Fellow Award for Performance / Employee Achievement
Carlson board of directors
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Hermes Creative Award
Hermes Creative Award
Carlson's new brand identity rollout
Carlson's new CEO announcement
Organizations
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World 50, Inc.
Member
- PresentFounded in 2004, World 50 creates private communities for senior executives from globally respected organizations to collaborate for mutual success.
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FORBES Communication Council
Member
- PresentForbes Communications Council is an invitation-only organization for senior-level communications and public relations executives
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Institute for Public Relations
Trustee
- Present -
Women Corporate Directors
Member
- Present -
The Conference Board, Corporate Communications Strategy Council
Member
- Present -
American Hotel & Lodging Association, Communications Council
Member
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U.S. Travel Board of Directors, Communications Council
Member
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Recommendations received
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