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Connecting the marketing community ~ Specializing in culture-based…
Articles by Molly
Activity
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🌟 ALLY OF THE MONTH 🌟 This month, we're excited to spotlight Michael McLean, a Chicago-based YIMBY urbanist fighting for cleaner and affordable…
🌟 ALLY OF THE MONTH 🌟 This month, we're excited to spotlight Michael McLean, a Chicago-based YIMBY urbanist fighting for cleaner and affordable…
Liked by Molly Voska
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🎉 Congratulations to the new group of buildingSMART certified BIM professionals in Latin America! 🌟 We did it again! We've achieved another 100%…
🎉 Congratulations to the new group of buildingSMART certified BIM professionals in Latin America! 🌟 We did it again! We've achieved another 100%…
Liked by Molly Voska
Experience
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Education
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Western Michigan University - Haworth College of Business
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Activities and Societies: Marketing Director - Waterski and Wakeboard team at WMU Website Manager - WMU AdClub Coach - Swim and Dive team at WMU Founding Member - Aspiras WMU
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Activities and Societies: Semester Immersion Program
Participated in the UNIBE International Business School partnership with Western Michigan University as a representative of HCoB, as the first and lone Bronco participant of the new agreement. Classes were with local students, in English and Spanish, immersing myself in both the language and culture of the Dominican Republic.
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Activities and Societies: Multicultural club -Multicultural show 2012, 2013 -Leadership team 2012-2013 Swim and Dive team - 2012 Varsity team
Licenses & Certifications
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Scuba Diver
PADI
Volunteer Experience
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Marketing Chairwoman
National Collegiate Water Ski Association
- Present 7 years 7 months
Education
Manage a committee of 5 to build the NCWSA Brand and Organization.
Support sponsorship engagement and fundraising.
Increase brand awareness through social media and events.
Develop website content to drive traffic, engagement, and create resources for participants & fans.
Work with individual teams to promote membership and increase marketing effectiveness. -
2017 Volunteer trip: Mentor
Aspiras Foundation
- Present 7 years 5 months
Children
Participated in the inaugural Aspiras Volunteer Trip, traveling to 6 clubs in as many cities. I played a coordinator role in the planning, helping to organise volunteers, promote the trip, collect donations and host clothing drives. As the trip neared, I packed boxes to be shipped to the Dominican Republic, and assisted other volunteers in their final trip details. On the trip, I was in charge of marketing and messaging, as well as was an advocate for women in sports.
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Diving Coach
Irish Swim Camp
- Present 9 years 7 months
Education
Coached elementary and middle school students to give them a glance at high school athletics
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Counselor, Lifeguard
YMCA Camp Eberhart
- Present 11 years 2 months
Children
Labor Day Camp Volunteer
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Food and Entertainment Director, Design and Building Crew, Security, Ticketing, Actor
St. Matthew's Lutheran Church Annual haunted house
- 5 years 1 month
Leader in $30k church fundraiser
Annually responsible for design, planning and execution of a room and it's actors
Actor training and development
Managed food for +30 staff and nightly entertainment (DJ, Musician) for 6 day event
Promoted event by distributing flyers, coupons and on social media -
Advertising Coordinator
Malibu Open
- 6 months
Contracted Radio Advertising and coordinated production of ads
Designed flyers and distributed to grow awareness and attendance
Supported sponsorship search and on-site activity bookings
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Diversity, Equity, & Belonging Committee Member
She Runs It
- Present 4 years 1 month
Economic Empowerment
She Runs It Education Loan Relief Grant Winner, 2021
Multicultural Bootcamp Planning Committee, 2021 & 2022
Publications
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How Rise NY & partners rose to success
The Drum
See publicationCelebrated The Drum Awards winner Rise NY & Partners with an interview showcasing their work, and what's to come from the agency.
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The US Advertiser and Agency report
The Drum
See publicationSupported The Drum's market research team with the publication of US Advertiser and Agency Report.
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Interview: Optimize the Natural Path to Conversions
Pathmonth
Captura Group has fully embraced the multicultural space as a Hispanic digital agency with full-service bilingual capabilities. They maximize their clients’ growth by combining digital expertise with Hispanic in-language and in-culture competencies.
Marketing Manager Molly Voska discusses their own growth initiatives and the benefits of adopting this space. While making sure clients’ secure long-term growth, they hope to do the same for their own business. With a website revamp they aim…Captura Group has fully embraced the multicultural space as a Hispanic digital agency with full-service bilingual capabilities. They maximize their clients’ growth by combining digital expertise with Hispanic in-language and in-culture competencies.
Marketing Manager Molly Voska discusses their own growth initiatives and the benefits of adopting this space. While making sure clients’ secure long-term growth, they hope to do the same for their own business. With a website revamp they aim to optimize the natural path to conversions. By offering the right content at the right time Molly wants to understand the customerOther authors -
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U.S. Hispanic Students Are Transforming Higher Education
Captura Group Hispanic + Digital Insights
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Cajun Feast
The Water Skier
See publicationThe official tournament recap for the Syndicate Waterskis 41st Collegiate Water Ski National Championships, Oct. 10-12, at Bell Acqua Lakes in Rio Linda, Calif.
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5 Steps To Building A Multicultural Marketing Plan
Alumni Unscripted, Haworth College of Business
Courses
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Advertising and Promotion
MKTG 3740
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Basic Chinese II
CHN 1010
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Business Statistics
STAT 2160
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Conversational Spanish
SPN 3170
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Global Negotiation
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Integrated Communication in Business
BCM 3700
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International and Global studies
INTL 2000
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Intro to Business Computing
CIS 1020
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Intro to International Business
BUS 2200
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Marketing Principles
MKTG 2500
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Marketing Research
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Multinational Management
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Spanish Composition
SPN 3160
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Sports Marketing
MKTG 3800
Projects
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Live TV segment on WGN
See projectAssistant Producer for WGN morning news segment, assisting local restaurant talent in set-up, speaking notes, and on-air apperance.
Honors & Awards
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Lee Honors College
Western Michigan University
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Illinois Scholar
Illinois Secretary of Education
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Presidential Volunteer service award
Barack Obama
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Varsity Letter
BHS swim and dive team
Test Scores
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ACT
Score: 30
Languages
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English
Native or bilingual proficiency
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Spanish
Professional working proficiency
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Chinese (Mandarin)
Elementary proficiency
Organizations
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She Runs It
Member
- PresentActive committee member of Young Executives & Multicultural teams.
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National Collegiate Water Ski Association
Marketing Committee Chair
- Present-> Elected the Waterski and Wakeboard team at Western Michigan University Social Media Director. 2013-2017 -> Elected as Midwest Region - Great Lakes Conference Marketing Chair. 2017-2018 -> Appointed as National Marketing Committee Chair. 2017-Present
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Michigan Interscholastic Swim Coaches Association
Assistant Dive Coach
-High School Divers are from the following schools: Mattawan, Hackett, Kalamazoo Central, Loy Norrix, Alligan, Plainwell, and Otsego.
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American Advertising Federation
Affiliate Club Member
-WMU AdClub
Recommendations received
3 people have recommended Molly
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