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All omni-channel experiences use multiple channels, but not all multi-channel experiences are omni-channel. Instead of simply offering multiple purchasing paths, omni-channel leverages technology to integrate multiple touch points, experiences, and moments of contact to create a seamless shopping experience.

Even with technology advancing faster than ever before, creating this type of approach to retail is challenging, time consuming, and expensive. But it’s worth it. When retailers… Show more

All omni-channel experiences use multiple channels, but not all multi-channel experiences are omni-channel. Instead of simply offering multiple purchasing paths, omni-channel leverages technology to integrate multiple touch points, experiences, and moments of contact to create a seamless shopping experience.

Even with technology advancing faster than ever before, creating this type of approach to retail is challenging, time consuming, and expensive. But it’s worth it. When retailers create a comprehensive omni-channel experience they reap the rewards to the tune of brand reputation, consumer loyalty, and most importantly – growing sales. Show less

All too often companies define themselves as “product-led” or “marketing-led” organizations, trying to “disrupt” the industry. Hogwash. This mentality elevates the input and output of one department over others — building gaps, not bridges between departments.

Instead, companies should define themselves as “consumer-centric” organizations, where departments are joining forces to deliver meaningful value to their customer, e.g., Amazon, Southwest Airlines, and TD Bank.

Most… Show more

All too often companies define themselves as “product-led” or “marketing-led” organizations, trying to “disrupt” the industry. Hogwash. This mentality elevates the input and output of one department over others — building gaps, not bridges between departments.

Instead, companies should define themselves as “consumer-centric” organizations, where departments are joining forces to deliver meaningful value to their customer, e.g., Amazon, Southwest Airlines, and TD Bank.

Most companies struggle to find a balanced approach between marketing, product, and sales despite the desire to deliver a consumer-centric experience. Alignment should no longer be a buzzword, but an intentional action to create a seamless experience for the customer. Show less

Almost half, or 49 percent, of the US population over the age of six participated in an outdoor activity at least once for a total of 10.9 billion outdoor outings in 2017. With that kind of economic and cultural impact, the outdoor industry is garnering more attention than ever before. The desire to “work where you play,” has never been stronger.

If you’ve got a thing for the outdoors, and you’re contemplating making a move into the industry, here’s how to do it.

Over the course of my career I’ve been lucky enough to work under the tutelage of great leaders. It’s through their example and guidance that I’ve evolved on a personal and professional level. Each one of these leaders taught me specific methods to manage and lead those around me.

But no one gets it right every time. Even the best leaders make mistakes, take missteps, and have areas for improvement. While great leaders emulate the successes of those before them, they also address the… Show more

Over the course of my career I’ve been lucky enough to work under the tutelage of great leaders. It’s through their example and guidance that I’ve evolved on a personal and professional level. Each one of these leaders taught me specific methods to manage and lead those around me.

But no one gets it right every time. Even the best leaders make mistakes, take missteps, and have areas for improvement. While great leaders emulate the successes of those before them, they also address the shortcomings in their own approach to leadership. Here are 3 things I’ve learned not to do — a lesson in leadership: Show less

That's the power of advocacy marketing. That's the power of a true influencer. And yet, somehow, despite the recent attention of influencer marketing, it's vastly misunderstood.

Local brick-and-mortar retailers face a seemingly insurmountable task in competing with big box retail giants like Amazon and Walmart. But this is a battle the underdog can win. Here are three ways independent retailers can defeat major retailers:

Influencer marketing is the talk of the town. According to Google Trends, influencer marketing didn’t really hit the scene until January 2016, and has since been on a dramatic upward trend. While this emerging discipline has permeated through the marketing landscape, there seems to be more variations than flavors at a Baskin Robbins.

Meet Nav Bhatia; Toronto Raptors super fan.