Nick Cerise

Nick Cerise

Denver, Colorado, United States
5K followers 500+ connections

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About

With over 20 years of experience in marketing, product, and business development, I lead…

Articles by Nick

Activity

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Experience

  • TTEC Graphic

    TTEC

    Greater Denver Area

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    Greater Denver Area

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    Greater Denver Area

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    Greater Denver Area

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    Englewood, CO

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    Englewood, CO

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    Englewood, Co

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    Englewood, CO

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    San Francisco/Denver

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    Englewood, CO

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Education

Publications

  • Double Down On Customer Experience To Protect Your Business In An Economic Downturn

    Forbes

    See publication

  • Keep Your Customer Experience Programs as Nimble as Your Customers with CXaaS

    MarTech Cube

    CX-as-a-Service (CXaaS) offers a flexible approach to customer experience that removes the IT burden & puts program ownership with marketing, sales & service.

    Customer experiences evolve every day. New technologies, changing consumer expectations and shifting business priorities keep marketing, sales, and customer service leaders on their toes to stay ahead of customer trends and enable digital transformation. These experiences cross business units and budgets, requiring a holistic and…

    CX-as-a-Service (CXaaS) offers a flexible approach to customer experience that removes the IT burden & puts program ownership with marketing, sales & service.

    Customer experiences evolve every day. New technologies, changing consumer expectations and shifting business priorities keep marketing, sales, and customer service leaders on their toes to stay ahead of customer trends and enable digital transformation. These experiences cross business units and budgets, requiring a holistic and nimble approach to serve customers. Yet too often, CX implementations—such as CRM, email marketing, customer service automation, channel strategy and others—default to legacy projects led by IT that may take years to launch, let alone show quick ROI.

    See publication

  • Marketers Search For Paid, Earned, Owned Balance

    CMO.com

    As CMOs grapple with a post-digital age, they face a wide array of media equations designed to land more customers and create better marketing efficiencies. One of the most prominent among them is PEO: paid, earned, and owned media. PEO is part of most every marketing approach these days. But marketers’ ability to strike the right balance among the media triumvirate is tricky and ever-evolving.

    See publication

  • All buyers are human first': How Western Union's B2B brand is courting clients

    The Drum

    See publication

Patents

  • Methods and systems for actively optimizing a credit score and managing/reducing debt

    Issued US US20130290165A1

    The invention provides various systems and methods for actively optimizing a credit score and reducing debt. The method includes receiving a credit report including credit accounts, balances, interest rates, and rate types for the credit accounts. The method further receives bank account and payroll information, as well as fixed and variable expense information. The method then generates a financial report based on the received information. Based on the financial report, the method calculates a…

    The invention provides various systems and methods for actively optimizing a credit score and reducing debt. The method includes receiving a credit report including credit accounts, balances, interest rates, and rate types for the credit accounts. The method further receives bank account and payroll information, as well as fixed and variable expense information. The method then generates a financial report based on the received information. Based on the financial report, the method calculates a payment amount, and determines available unassigned income. An allocation of the available income for debt reduction and credit score optimization is received, and the method dynamically allocates the funds to pay the credit accounts, the fixed expenses, and variable expenses such that the customer's debt is reduced and the customer's credit score is improved.

    See patent

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