About
ROI is the referee of sponsorship success, it turns sponsorships from expenses into…
Articles by 🏟Nick
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Your Sponsorship Package Should Be A Story, Not A Menu
Your Sponsorship Package Should Be A Story, Not A Menu
By 🏟Nick Lawson
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Watching YouTube Build A Fan: Insights From My 7 Y/O Cousin's Journey To Sports Fandom
Watching YouTube Build A Fan: Insights From My 7 Y/O Cousin's Journey To Sports Fandom
By 🏟Nick Lawson
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Sponsorship post-pandemic is all about re-building habits, old and new.
Sponsorship post-pandemic is all about re-building habits, old and new.
By 🏟Nick Lawson
Activity
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🏆 I never get tired of seeing this story in my feed. The headline reads, "Oregon is the best U.S. state for entrepreneurial success..." and…
🏆 I never get tired of seeing this story in my feed. The headline reads, "Oregon is the best U.S. state for entrepreneurial success..." and…
Liked by 🏟Nick Lawson
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As we approach our home opener, we launched a bunch of really cool activations today. Our partners have been on this 100th season ride with us and…
As we approach our home opener, we launched a bunch of really cool activations today. Our partners have been on this 100th season ride with us and…
Liked by 🏟Nick Lawson
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An exciting announcement for our Kent State and Van Wagner Partnership! 7 17 Credit Union Kent State University Athletics
An exciting announcement for our Kent State and Van Wagner Partnership! 7 17 Credit Union Kent State University Athletics
Liked by 🏟Nick Lawson
Experience
Education
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Willamette University - Atkinson Graduate School of Management
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Activities and Societies: Varsity Football- 2008-2012
MBA
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Activities and Societies: Willamette Football team 2008-2012
As I college football player I was able to gain a great liberal arts education with a degree in Studio Art. Willamette athletics allowed me to excel on the field and in the classroom by providing me the tools and skills needed to grow in both areas.
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Volunteer Experience
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Days of Caring Volunteer
United Way of America
- 4 years 1 month
Environment
Patents
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IN-STADIUM SPORTS PLAYER PICK AND FAN ENGAGEMENT DEVICE, SYSTEM, AND METHOD
Filed US U.S. Serial No 62/134,442
The Platform allows fans to pick players live while watching sporting events in a stadium. As the player scores the fan gains points to use on team and sponsor rewards.
Courses
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Accounting for Managers
GSM5105
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Advanced Media and Design
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Data Analysis, Modeling, and Decision Making
GSM5103
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Design Thinking
GSM6267
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Economics,Finance, and Markets
GSM5110
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Integrated Marketing Communication
GSM6262
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Managing Organizations:Individ Team HR
GSM5101
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Marketing: Creating a Satisfied Customer
GSM5107
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Operations and Systems Management
GSM5114
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Prac Apps Careers/Enterprises
GSM5109
Projects
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MBA Experiential Project: Market Research for Courthouse Athletic Club
• Approached by management with task of gaining insights on new customer brand perception and membership motivation
• Created with a team a marketing research survey that matched the above goals through Qualtrics
• Executed data gathering and analyzed data to create key performance indicators for club
• Presented findings to Courthouse upper management and owners
Other creators -
MBA Experiential Project: City of Salem Urban Development Department
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Responsible for creating development plan for Mayor’s Farm to Fork agricultural initiative
• Collaborated with city officials to gain scope, goals, and deliverables of project
• Conducted phone interviews with farmers and distributors in area to gain knowledge on supply chain dynamics for 3 agricultural commodities; Blueberries, Hazelnuts, and Hops
• Created and presented plan to city officials which had potential to lead to the creation of 100 jobs in the agricultural sectorOther creators
Languages
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Spanish
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Recommendations received
2 people have recommended 🏟Nick
Join now to viewMore activity by 🏟Nick
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We all have those trusted, off-the-shelf activations that are proven to work for certain sponsor categories. But is it enough to just pull them off…
We all have those trusted, off-the-shelf activations that are proven to work for certain sponsor categories. But is it enough to just pull them off…
Shared by 🏟Nick Lawson
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'Fan engagement is only valuable if you can turn it into sales & results.' Yes, BUT you can't make it transactional. We as humans have been…
'Fan engagement is only valuable if you can turn it into sales & results.' Yes, BUT you can't make it transactional. We as humans have been…
Posted by 🏟Nick Lawson
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Loved having the DSP Connections Family of the game out to Reser Stadium for our home opener, a good time was had by all! #youbelong…
Loved having the DSP Connections Family of the game out to Reser Stadium for our home opener, a good time was had by all! #youbelong…
Liked by 🏟Nick Lawson
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Just a couple shots from another crazy weekend to explain why face to face engagement is so critical to every brand. At the Oregon International…
Just a couple shots from another crazy weekend to explain why face to face engagement is so critical to every brand. At the Oregon International…
Liked by 🏟Nick Lawson
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No matter who you are selling to in sponsorships, the brand has to justify the spend. How is it going to increase the value of their business? So…
No matter who you are selling to in sponsorships, the brand has to justify the spend. How is it going to increase the value of their business? So…
Posted by 🏟Nick Lawson
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We didn’t get the result that we wanted, but we did get a reminder of the potential of what this sport can be in this city. Onwards & upwards..
We didn’t get the result that we wanted, but we did get a reminder of the potential of what this sport can be in this city. Onwards & upwards..
Liked by 🏟Nick Lawson
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This college football season starts year 24 for me working in college athletics. Week one I went to spend time with one of our newest partners…
This college football season starts year 24 for me working in college athletics. Week one I went to spend time with one of our newest partners…
Liked by 🏟Nick Lawson
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College Football Season is here! At SQWAD, we've tripled the number of college clients this year and couldn't be more excited to launch with so many…
College Football Season is here! At SQWAD, we've tripled the number of college clients this year and couldn't be more excited to launch with so many…
Shared by 🏟Nick Lawson
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Trafton Eutsler and the Miami OH team have taken our scratch & win and run with it to creatively bring value to their sponsors. Love working with…
Trafton Eutsler and the Miami OH team have taken our scratch & win and run with it to creatively bring value to their sponsors. Love working with…
Shared by 🏟Nick Lawson
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🔥 I’ll keep the internet flame a buzz, not to fan girl myself - appreciate you Rick Turoczy 🙌🏽🙌🏽 🔥 but to keep sending eyes over to the…
🔥 I’ll keep the internet flame a buzz, not to fan girl myself - appreciate you Rick Turoczy 🙌🏽🙌🏽 🔥 but to keep sending eyes over to the…
Liked by 🏟Nick Lawson
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