“I am thrilled to recommend Nicky as an outstanding UX Designer. I have had the pleasure of working closely with her, and I can confidently say that she is a valuable asset to any team. Nicky's intelligence and creativity shine through in all her work. She approaches every project with a unique perspective and a keen eye for detail. Her ability to think outside the box and come up with innovative solutions never ceases to amaze me. One of Nicky's greatest strengths is her exceptional listening skills. She takes the time to understand the needs and preferences of both clients and end-users, ensuring that her designs truly meet their requirements. Moreover, her dedication to taking thorough and precise notes during discussions ensures that no valuable insights are overlooked. What sets Nicky apart is her genuine passion for her work and her unwavering commitment to making a positive impact. She invests herself fully in every project, constantly seeking ways to improve user experiences and create meaningful interactions. In addition to her remarkable professional skills, Nicky is an absolute pleasure to work with. She is a team player, always willing to collaborate and support her colleagues. Her positive attitude and enthusiasm contribute significantly to a harmonious and productive work environment. I wholeheartedly recommend Nicky for any UX design role. Her expertise, attention to detail, and caring nature will undoubtedly elevate any project she is involved in. It is a privilege to work alongside her, and I am confident that she will continue to thrive and make a difference in the field of UX design.”
Nicolette (Nicky) Conti
New York, New York, United States
1K followers
500+ connections
About
Innovative UX Strategist | Product Designer | Dedicated Design Operations Advocate |…
Activity
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BREAKING: Joe Biden steps down. At this point only Michelle Obama can beat trump. That is fact.
BREAKING: Joe Biden steps down. At this point only Michelle Obama can beat trump. That is fact.
Liked by Nicolette (Nicky) Conti
Experience
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Nicky Conti Corp.
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Education
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Activities and Societies: Junior Chamber (Malta),
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Licenses & Certifications
Publications
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When did my mobile turn into a 'sellphone'? A study of consumer responses to tailored smartphone ads
BISL
Tailored Tailored push advertising on smartphones is a key target for the advertising industry. We conducted an ‘in the wild’ study with 20 professionals in London: participants received ads tailored to their personal profiles and geographical location on their personal smartphones over 5 consecutive days. Of the 400 ads sent, participants accepted 20%, rejected 30%, said ‘maybe’ to 17%. Interviews revealed that accept or reject decisions were driven by specific needs at the time of delivery –…
Tailored Tailored push advertising on smartphones is a key target for the advertising industry. We conducted an ‘in the wild’ study with 20 professionals in London: participants received ads tailored to their personal profiles and geographical location on their personal smartphones over 5 consecutive days. Of the 400 ads sent, participants accepted 20%, rejected 30%, said ‘maybe’ to 17%. Interviews revealed that accept or reject decisions were driven by specific needs at the time of delivery – e.g. a busy workload. Effective tailoring of smartphone ads requires fine-grained data on users’ emotional state and context of use - data that is sensitive and effortful to obtain. Users liked context-relevant ads, but also perceived privacy costs associated with disclosing personal information. To break this conundrum, users need to be able to customize the ad service, e.g. choosing which personal information to disclose, when to receive ads, what types of ads.
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Honors & Awards
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IEHF Ulf Aberg Award
Institute of Ergonomics & Human Factors
Award is given to best postgraduate student project in ergonomics/human factors, as submitted by the supervisor or course director, and which was usually marked and evaluated by the home university during the immediately preceding academic year.
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Winner of the Orange HCI-E MSc Project Prize 2010/11
UCLIC with Orange UK
The award was given for best research project / MSc Dissertation for the year entitled: "Smartphone Tailored Advertising: Understanding Consumer Perceptions."
Organizations
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Interaction Design Foundation
member
Recommendations received
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LinkedIn User
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