Nola Solomon

Top tips on not just surviving but thriving at Cannes.

There are various ways to find customers without cookies, AI is the key. Korean government must find a flexible way to use data while protecting it.

Starting with Criteo's overall commerce media and addressability strategy, the article closes up three key pillars of the addressability strategies: 1) first-party data, 2) Google's privacy sandbox, and 3) closed environments. Cookie-less commerce and AI technology are also important elements supporting the addressability strategy.

How much do you know about third party cookies?

Well, they are small pieces of data stored on a user's device by a website other than the one they are currently visiting, used primarily for tracking and advertising purposes.

As Google phases out third-party cookies, the digital advertising landscape is undergoing a significant transformation.

With heightened attention to data privacy from both consumers and regulators, marketers must adapt quickly to maintain their… Show more

How much do you know about third party cookies?

Well, they are small pieces of data stored on a user's device by a website other than the one they are currently visiting, used primarily for tracking and advertising purposes.

As Google phases out third-party cookies, the digital advertising landscape is undergoing a significant transformation.

With heightened attention to data privacy from both consumers and regulators, marketers must adapt quickly to maintain their effectiveness.

We speak with an industry expert who’s spearheading her company’s strategy in this new era, to discuss the implications of this shift, the tools and strategies necessary for success and the future of digital marketing and the steps needed to thrive without third-party cookies.

Here's the conversation with Nola Solomon, Senior Vice President, Global Go-to-Market Strategy and Commercialization, Criteo. Show less

This week’s episode takes us to Paris during the French Revolution. Mentor Nola Solomon reads a chilling excerpt of her historical fiction piece, “The Gentlemen of Paris,” and talks to Mentee Colette Holcomb about how a trip to a torture museum in Bruges, Belgium, inspired her latest project. Together, Nola and Colette discuss how to write fictional narratives about real people, and why the themes of the French Revolution are still relevant today.

With ‘no silver bullet answer’ how can APAC advertisers embrace a cookie-free future?

A discussion on privacy, retail media, AI, and more.

Interviewed by journalist Ryan Barwick on cookie deprecation and Criteo's approach.

There is a post-cookies revolution happening in digital advertising and brands are still unprepared. Google’s upcoming ad technology changes, including anti-tracking measures and cookie restrictions on Chrome and Android devices, mean the world’s top advertisers, publishers and ad tech players also must adjust their internet advertising paradigms.

Analyzing the need for personalized experiences, empowered consumers and the death of irrelevant ads in the post-cookie era.

Criteo leaders share their 2024 advertising predictions to help marketers and media owners navigate this dynamic year in advertising.

In this educational webinar, Nola Solomon focuses on 2024 trends and on 4 current topics that are on the top of many growth marketers’ minds: AI, First Party Data, Addressability, and Consumer Behavior.

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Nola Solomon, SVP of Go-to-Market at Criteo, for a deep dive into the intersection of marketing, technology, and consumer behavior. Solomon shares insights on the importance of engaging consumers across various touchpoints, from discovery to purchase, and the role of technology in facilitating this journey.

Nola and Tim discuss the nuances of go-to-market strategies, emphasizing the need for alignment between sales… Show more

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Nola Solomon, SVP of Go-to-Market at Criteo, for a deep dive into the intersection of marketing, technology, and consumer behavior. Solomon shares insights on the importance of engaging consumers across various touchpoints, from discovery to purchase, and the role of technology in facilitating this journey.

Nola and Tim discuss the nuances of go-to-market strategies, emphasizing the need for alignment between sales, marketing, and product teams. Nola highlights the significance of understanding market needs and ensuring that product development aligns with customer challenges. The conversation pivots to the evolving landscape of consumer behavior, particularly in the post-COVID era, noting the resurgence of physical stores and the necessity for brands to adopt omnichannel strategies.

The episode concludes with Nola stressing the critical role of first-party data in crafting personalized consumer experiences. She underscores the industry’s shift towards data-driven strategies to build trust and loyalty, and the challenges presented by changes in addressability and measurement. Nola’s expertise offers valuable perspectives for marketers aiming to navigate the complex digital advertising ecosystem effectively. Show less

The near-constant evolution of adtech, media, consumer preferences, and data privacy regulations creates a cloudy picture for marketers today, but there is a path to resolution.

Hear from a distinguished panel of leaders from across the adtech ecosystem, including, media, measurement, and clean room providers, who took the stage at the VIA Consumer Insights & Experience Summit.

What does it take to bring a rich experience to consumers as a leading commerce media platform? How does a global technology company help marketers and media owners reach their goal? Get ready to tune in and join Vijay Damojipurapu on today’s show. In this episode, Nola Solomon, The SVP of Go-to-Market at Criteo, shares the value Criteo brings to consumers in the marketplace and how she empowers the sales team and channels. Vijay and Nola also touch on how the business has evolved. Hear more… Show more

What does it take to bring a rich experience to consumers as a leading commerce media platform? How does a global technology company help marketers and media owners reach their goal? Get ready to tune in and join Vijay Damojipurapu on today’s show. In this episode, Nola Solomon, The SVP of Go-to-Market at Criteo, shares the value Criteo brings to consumers in the marketplace and how she empowers the sales team and channels. Vijay and Nola also touch on how the business has evolved. Hear more insights as Nola shares more about Criteo. Tune in to this episode now! Show less

Marketers and media owners discuss innovative ways to reach and monetize audiences that are shopping online more than ever before.

In this episode of Identity Revolution, Infutor’s host Cory Davis welcomes Nola Solomon, SVP, Go-to-Market at Criteo. Cory and Nola get into the opportunities that the transition into a multi-product commerce media platform brings, explain why this could be a good decision, and what progress one can expect. They also discuss working with agencies — not just direct brands — and emphasize that first-party data is crucial for marketing strategies.

In 2018, eMarketer forecast the number of connected TV users at 182.6 million, or 55.5 percent of the U.S. population. In 2022, the number is expected to rise to 204.1 million, or 60.1 percent of the population. While smart TVs have been around for a while now (Samsung unveiled theirs back in 2008), adoption rates have really picked up in the last few years, forcing marketers to determine how to include connected TV in their marketing budgets. And for marketers wondering whether it’s a fad or a… Show more

In 2018, eMarketer forecast the number of connected TV users at 182.6 million, or 55.5 percent of the U.S. population. In 2022, the number is expected to rise to 204.1 million, or 60.1 percent of the population. While smart TVs have been around for a while now (Samsung unveiled theirs back in 2008), adoption rates have really picked up in the last few years, forcing marketers to determine how to include connected TV in their marketing budgets. And for marketers wondering whether it’s a fad or a trend, CTV is surely here to stay. Show less

CTV is scaling and maturing to a point where it now really deserves its own line item on CMO budgets. And publishers have a huge opportunity to play an influential role in getting brands to invest in CTV in a more meaningful way.

Although connected TV advertising likely makes up a small, single-digit portion of overall video ad spending, it is expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens. The dynamics of connected TV advertising are challenging given the fragmentation among platforms, relatively small scale and a lack of standardization in data gathering and reporting, but the popularity of the medium makes it a tantalizing ad opportunity.

A travel narrative on the impact of globalization in the Cloud Forest region of Ecuador.

My experience playing high-level soccer in France versus the United States.

A travel narrative about water shortage issues in Kenya.