“I had the pleasure of working with and managing Olivia for nearly 6 months. However, we built a professional friendship over a year prior. Olivia joined the organization during a major growth period. She was invigorated by the challenge; building numerous processes and procedures to manage a portfolio of over 315 restaurants. In the short amount of time I worked with Olivia, I was continually impressed by her unique ability to balance data with creativity. Her wide range of skills in all areas of marketing would be an asset to any organization. Additionally, her friendly, professional demeanor makes her a joy to work with. As a dedicated, strategic marketing leader, Olivia has earned by highest recommendation. ”
About
Driven marketing leader with proven experience in brand building and profitable business…
Contributions
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What are the most common misconceptions about email marketing careers?
One of the biggest misconceptions about “email marketing careers” is that they exist purely to send emails. In modern marketing, email marketing is typically a function of a CRM program; a team whose purpose is to increase CLV of identifiable guests through various communications channels. CRM Teams handle powerful data, create engaging relationships, drive brand equity, design impactful creative, and make measurable impact to the bottom line of a business.
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How important is email marketing in a digital marketing career?
Email marketing remains a staple in most marketing teams as it continues to prove it is a powerful tool to engage consumers in a cost-effective way. It can be powerful on its own or serve as a vital tool within integrated marketing campaigns. While email program maturity does vary, the great brands of today employ sophisticated segmentation, often with the help of AI, to create loyalty, produce conversions and engage guests at various stages of the consumer journey. The inbox continues to be an important place for 1:1 personalization, longer form content (compared to social) and creating content that elevates the essence of the brand.
Activity
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Super amped for this one! I’ll be chatting all things loyalty, including how to leverage data and insights to create meaningful impact in loyalty…
Super amped for this one! I’ll be chatting all things loyalty, including how to leverage data and insights to create meaningful impact in loyalty…
Shared by Olivia Ross
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Happy Independence Day 2024 to our friends and colleagues in the United States! 🇺🇸 🎆 #independenceday #usa #ttcgroup
Happy Independence Day 2024 to our friends and colleagues in the United States! 🇺🇸 🎆 #independenceday #usa #ttcgroup
Liked by Olivia Ross
Experience
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Education
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Northwood University
Activities and Societies: ESPMA Alpha Chi Omega Order of Omega American Marketing Association DECA Italy: Sport Focused Study Abroad Auto Show: Team Fiat Style Show Women's Varsity Soccer Team
Major: Marketing
Major: Entertainment, Sports, and Promotions Management
Volunteer Experience
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Community Volunteer: Rake A Difference
City of Midland
- 2 years 2 months
Environment
Assist in property maintenance for residents throughout Midland
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Volunteer
Henry Ford Health System
- 6 months
Health
Over 120 volunteer hours at Henry Ford Hospital in Clinton Twp, MI
Honors & Awards
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Digital Disruptors
QSR Magazine
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Brand Innovators 40 Under 40
Brand Innovators
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QSR Magazine's Young Leaders to Watch
QSR Magazine
Named a 'Young Leader to Watch' in the QSR Space, given to individuals under 35 who have displayed great leadership and skill
https://www.qsrmagazine.com/content/15-young-restaurant-leaders-watch -
Magna Cum Laude
Northwood University
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Entertainment, Sport, & Promotions Management Award
Northwood University
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Northwood's Outstanding Senior Leader
Northwood University
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Northwood's Most Promising Junior Leader
Northwood University
Organizations
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American Marketing Association
Member
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Order of Omega
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- PresentAn organization open to the top 3% of Greek Life, defined by academics, leadership & community involvement Positions Held: Vice President of Marketing & Communications (2015/2016)
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Alpha Chi Omega
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- PresentPositions Held: Vice President of Recruitment (2016) Vice President of Intellectual Development (2015)
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Entertainment, Sports and Promotion Management Association
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-Positions Held: President (2016) Promotions Chair (2014, 2015)
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DECA
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-Past Positions Held: Chapter President (2011-2013) Awards: International Finalist (2013)
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Women's Varsity Soccer
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-NCAA DII
Recommendations received
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