Jed Mahrle

There are SO many great AI tools and Chrome extensions to level up your copywriting skills. ChatGPT (of course) but even paying for Grammarly premium is a huge life saver. Many of us our great writers but not the best when it comes to technical grammar... or maybe it's just me :) Either way, getting better at the "small things" like Grammer, can help separate your good copy from great copy.

If you're serious about improving your copywriting, I highly recommend investing in courses and certifications. There is so much free information that we consume on a daily basis that we take zero action on. But the simple act of swiping the credit card to gain access to content forces us to make the most of that purchase, in turn, helping us level up. My favorite place for copywriting content is Nicolas Cole's courses and books.

The #1 way I've improved my copy is by constantly saving great copywriting from other creators. Throughout the week, I will screenshot things, take notes, save links, etc.. Then, once per week, I go through all of my saved notes and distill them down to simple frameworks and examples that I can store in my personal "swipe file" for later. It's a massive hack and saves you tons of time when working on a new project.x

The great thing about copywriting is that it's often tied to metrics. Did a certain post perform better than another? Did a certain email have a higher open rate / click-through rate than another? Dig into your data and figure out "why" certain pieces of copy performed better. Break it down into frameworks that you save in your own "swipe file" so you can save for when you write future pieces of copy.

Getting outside feedback on your work is one of the best ways to improve your copywriting (& any skill for that matter). It will help you identify weaknesses that you otherwise wouldn't know. If you're serious about your craft, I recommend paying for the coaching/mentorship of far more experienced copywriters to have them review your work and give you honest feedback. Investing in yourself in this way ALWAYS pays off.

Best way to land new clients as a freelance copywriter is by doing the work before you have the job. Start by defining a clear and specific niche. Once you do, take a low volume personalized approach for how you reach out to potential clients. Find a piece of copy in their ads, on their website, etc. then do a rewrite and record a short 1min video explaining you’re reasoning behind the rewrite and how you can help them get better results. Then, when reaching out, send these videos via email and LinkedIn messages. Hope this helps!