“Paolo is a gifted Educator. He succinctly and effectively makes course content relevant and accessible through a wide range of teaching methodologies. While he is a dynamic public speaker, he is notably strong at facilitating engagement and enthusiasm in an online educational environment. As his student, I was not only inspired to continue my studies, but also found immediate application and context within my work. ”
About
I am a builder of teams, brand strategies, and stories. I get to express my passions…
Activity
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Awesome to see Backbone Media get a shout-out in Ad Age!
Awesome to see Backbone Media get a shout-out in Ad Age!
Liked by Paolo Mottola
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Is it true what they say, do you get discounts on all that awesome outdoor gear and apparel working for REI⁉ This is the #1 question I have been…
Is it true what they say, do you get discounts on all that awesome outdoor gear and apparel working for REI⁉ This is the #1 question I have been…
Liked by Paolo Mottola
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#jobalert We are hiring for a Director of Vendor Partnerships who will work with the amazing brands we carry in our stores, develop omni-channel…
#jobalert We are hiring for a Director of Vendor Partnerships who will work with the amazing brands we carry in our stores, develop omni-channel…
Shared by Paolo Mottola
Experience
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Education
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Activities and Societies: Distinguished Journalism Scholar, Editor In Chief of Klipsun Magazine, on-air DJ for KUGS 89.3FM
Projects
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Guest Speaker
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- Association of National Advertisers, San Francisco,
- American Marketing Association, Seattle
- MediaPost Social Media Insider Summit, Tahoe
- Content Marketing World, Cleveland
- Seattle Interactive Conference, Seattle
- Outdoor Retailer, Salt Lake City
- Super Content Marketing, Stockholm
- Brand Storytelling at Sundance, Park City
Honors & Awards
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2019 University of Washington Communication Leadership Award
University of Washington
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2020 Sundance Brand Storytelling Honor Roll
Brand Stortytelling
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2016 REI Leadership Award Winner
REI Co-op
Organizations
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Brand Storytelling
Advisory Board Member
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Brand-Foundation Alliance
Advisory Board Member
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Western Washington University Journalism Department
Advisory Board Member
- Present
Recommendations received
11 people have recommended Paolo
Join now to viewMore activity by Paolo
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REI opened two new stores this week, in Loveland, CO and Albany, NY!
REI opened two new stores this week, in Loveland, CO and Albany, NY!
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The people behind our coffee from bean to cup are what makes Starbucks “a different kind of company.” No better place to experience that than…
The people behind our coffee from bean to cup are what makes Starbucks “a different kind of company.” No better place to experience that than…
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Thinking about this beautiful new store, wonderful team, and the inspiring leaders bringing REI Albany to life in their community this weekend. This…
Thinking about this beautiful new store, wonderful team, and the inspiring leaders bringing REI Albany to life in their community this weekend. This…
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🌟 Exciting News from the Co-op! 🌟 This week, I had the incredible opportunity to visit our newest store in Loveland, CO, and I couldn’t be more…
🌟 Exciting News from the Co-op! 🌟 This week, I had the incredible opportunity to visit our newest store in Loveland, CO, and I couldn’t be more…
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You might work in the outdoor industry, if … you’ve ever combined a camping trip and business trip. Shout-out to the real MVP, my 100L Patagonia…
You might work in the outdoor industry, if … you’ve ever combined a camping trip and business trip. Shout-out to the real MVP, my 100L Patagonia…
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After 10 wonderful years, I have made the decision to leave REI and to step into my next adventure. I feel so proud, lucky and honored to have been a…
After 10 wonderful years, I have made the decision to leave REI and to step into my next adventure. I feel so proud, lucky and honored to have been a…
Liked by Paolo Mottola
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REI has brought on Porter Novelli as its PR AOR. There was no incumbent AOR; REI has worked with a variety of agencies on specific projects or…
REI has brought on Porter Novelli as its PR AOR. There was no incumbent AOR; REI has worked with a variety of agencies on specific projects or…
Liked by Paolo Mottola
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Hey #marketing folks, Colleen Coleman is hiring for a fully remote gig at a company doing great things for America's public lands. Great fit if you…
Hey #marketing folks, Colleen Coleman is hiring for a fully remote gig at a company doing great things for America's public lands. Great fit if you…
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Inspired to continue passing on the outdoor love! I highly recommend taking an adventure cycle trip for your next summer family vacation! My family…
Inspired to continue passing on the outdoor love! I highly recommend taking an adventure cycle trip for your next summer family vacation! My family…
Liked by Paolo Mottola
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