About
I'm a paid marketing leader with 8 years of experience working in the exciting world of…
Articles by Paul
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Facebook Advertising- Seven Things You're Missing Out On
Facebook Advertising- Seven Things You're Missing Out On
By Paul Kovalski
Activity
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Excited to be speaking alongside Jessica Fitzpatrick at OOH Insider Live in NYC on Sept 12! Thanks Tim Rowe for organizing!
Excited to be speaking alongside Jessica Fitzpatrick at OOH Insider Live in NYC on Sept 12! Thanks Tim Rowe for organizing!
Liked by Paul Kovalski
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Very proud to be part of such a great team and among other great tech companies.
Very proud to be part of such a great team and among other great tech companies.
Liked by Paul Kovalski
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2023: 1 conference talk, did hypnosis for stage fright 2024: 5 conference talks, exposure therapy 😅 Find me at 👇 03.09.: ASO Conference |…
2023: 1 conference talk, did hypnosis for stage fright 2024: 5 conference talks, exposure therapy 😅 Find me at 👇 03.09.: ASO Conference |…
Liked by Paul Kovalski
Experience
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Education
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Cornell University
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Activities and Societies: Cornell Consulting Society, Cornell University Roller Hockey Team
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Activities and Societies: Took an advanced 1 credit course "Economy and Political Environment of Sicily" which including a class trip to Sicily and visits to a number of different business organizations including ESSO Italiana oil refinery, Oro d'Etna factory, and Tomarchio soft drink company
Semester-long study abroad program
Licenses & Certifications
Volunteer Experience
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Volunteer
Special Olympics New Jersey
- Present 18 years 4 months
Health
-Volunteer annually in the New Jersey Special Olympics
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Canvasser
Various Political Campaigns
- 4 years 1 month
Politics
-Canvassed in campaigns for Barack Obama, Jon Corzine, Ellen Karcher, and Frank Lautenberg
-Discussed political and economic issues with citizens in central New Jersey and gained an understanding of local and national politics
Publications
Recommendations received
7 people have recommended Paul
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"Paid is dead" "Email is dead" "Events are dead" "Webinars are dead" We're all in one big marketing cemetery. 🪦 Instead of killing everything,…
"Paid is dead" "Email is dead" "Events are dead" "Webinars are dead" We're all in one big marketing cemetery. 🪦 Instead of killing everything,…
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Jane and Lance White are your ultimate real estate duo. Whether it’s finding your dream home, securing a top-notch rental, or ensuring your family…
Jane and Lance White are your ultimate real estate duo. Whether it’s finding your dream home, securing a top-notch rental, or ensuring your family…
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Everyone talks about incrementality, marketing mix models (MMM) and attribution. What are the differences? And why are experiments so…
Everyone talks about incrementality, marketing mix models (MMM) and attribution. What are the differences? And why are experiments so…
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All growth marketers, and marketers in general, should do some work in small business or bootstrapped start ups. When there just isn't money to have…
All growth marketers, and marketers in general, should do some work in small business or bootstrapped start ups. When there just isn't money to have…
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Incentives rule everything around me... @rabahrahil and I argue about the job of a VP of Marketing. How do you define their job?
Incentives rule everything around me... @rabahrahil and I argue about the job of a VP of Marketing. How do you define their job?
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It's almost September, which means holiday planning is in full swing. What it also means? We're running out of time to leverage certain measurement…
It's almost September, which means holiday planning is in full swing. What it also means? We're running out of time to leverage certain measurement…
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Two years ago I would've placed considerably more weight on a deterministic conversion. I now understand that this is the wrong way to think about…
Two years ago I would've placed considerably more weight on a deterministic conversion. I now understand that this is the wrong way to think about…
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Are you at INBOUND ? or in Boston? Join our meetup for B2B marketers at Trillium. The last time we’ve hosted a Dreamdata event in New York, we had…
Are you at INBOUND ? or in Boston? Join our meetup for B2B marketers at Trillium. The last time we’ve hosted a Dreamdata event in New York, we had…
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Canberk Beker knows growth marketing. In the first 180 days of 2024 alone, this corporate lawyer-turned-marketer drove 3x revenue growth as Head of…
Canberk Beker knows growth marketing. In the first 180 days of 2024 alone, this corporate lawyer-turned-marketer drove 3x revenue growth as Head of…
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A 50% shift from an ASC campaign into general prospecting drove 85% more revenue and a 30% increase in ROAS for HexClad Cookware with Prescient AI…
A 50% shift from an ASC campaign into general prospecting drove 85% more revenue and a 30% increase in ROAS for HexClad Cookware with Prescient AI…
Shared by Paul Kovalski
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⚠️Brands investing > €30k/month in advertising ? 🚨 I genuinely believe most of your companies are wasting 25-30% of their Advertising budget. The…
⚠️Brands investing > €30k/month in advertising ? 🚨 I genuinely believe most of your companies are wasting 25-30% of their Advertising budget. The…
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When Sambou and I co-founded Ready Set and Airpost, a lot of people asked us: how is this going to work? You're both "business guys" - there's no…
When Sambou and I co-founded Ready Set and Airpost, a lot of people asked us: how is this going to work? You're both "business guys" - there's no…
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We raised over $60M to build Rally between 2018 and 2022. Was it the right move at the time? Absolutely. But that was a LONG time ago… The new…
We raised over $60M to build Rally between 2018 and 2022. Was it the right move at the time? Absolutely. But that was a LONG time ago… The new…
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𝐁𝐞𝐲𝐨𝐧𝐝 𝐌𝐨𝐝𝐞𝐥 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧: 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 In data science, we often find…
𝐁𝐞𝐲𝐨𝐧𝐝 𝐌𝐨𝐝𝐞𝐥 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧: 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 In data science, we often find…
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Yesterday I ran a free interviewing workshop for 100+ job seekers. Here are 3 takeaways: (1) FOCUS ON CONNECTION > QUALIFICATION A big mistake…
Yesterday I ran a free interviewing workshop for 100+ job seekers. Here are 3 takeaways: (1) FOCUS ON CONNECTION > QUALIFICATION A big mistake…
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Happy to share a new working paper! It's joint work with Nicolas Padilla and Anya Shchetkina about modern marketing mix modeling (MMM), how it can…
Happy to share a new working paper! It's joint work with Nicolas Padilla and Anya Shchetkina about modern marketing mix modeling (MMM), how it can…
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