Peter Linder

Public speaking was disrupted during the pandemic, and these tips can prepare you for the future: Set your self up for a hybrid speaking future, with physical, virtual and hybrid speaking opportunities. Leverage AI as a co-pilot for research of topics and preparation of talk tracks. Pick 3-5 signature themes fotr your talks that you keep fresh and at the fore front of market insights. Pitch yourself to impactful face-to-face and digital events Experiment with video production for your owned channels with AI as an enabler to reduce production efforts

When working abroad in multicultural or international workplaces, you want to 1. Embrace what the local culture has to offer besides work 2. List what you perceive as the biggest differences between your own culture and the country you work in 3. Be curious about the views sndcdolutions people from other cultures bring that are better than what you are used to. 4. Push for perspectives that you think all can buy into as a good way forward

The process of collaborating and cocreating thought leadership with partners can be rewarding when you have clear touchpoints in the ecosystem. An great engagement evolve in four steps. 1. Present a broader point of view on where you see the world is going. 2. Sit down and discuss where you have common interests. 3. Engage in a collaboration that can generate proof points for your joint interests and views 4. Promote the results in a go-marketing initiative. I hope these insights can work for you!

I frequently work with time differences spanning from -2 to +11 hours. what has been key to managing the situation is: 1. Make Mid-weekdays, Tue-Thu the center for collaborations. 2. Schedule the hardest-to-meet slots first and make them weekly standing meetings. 3. Start 2 hours early at my end on the collaboration days. 4. Make an effort to always hand over every day to keep the relay stick in motion, so part of the difference is turned into an advantage. Good luck at your navigation of time zones

I plan from the end of what I expect the audience to be able to grasp and have a chance to remember. I use 3 minutes per topic and 3 points under each topic as my North Star and I use the time I have been allocated to decide how many topics to address. For me, it works as a base plan for keynote presentations, fireside chats, and podcast interviews. It also simplifies the art of rehearsing and memorizing what to talk about. Three points on each topic I know I can remember

The value of content marketing is well known to marketing leaders, but if you report into a mixed function also covering communications, sales, or product management, you might have some explanations to do. Consider a pilot project where you pick a topic characterized by 1. The area is important for the business results 2. The associated content is weak 3. The market is moving fast. Structure the pilot around a suitable pillar asset and 2-3 derivates and test it towards your target audiences. If working well, you should be able to give a concrete example of what type of content to focus on and what improved impact to expect.