About
As the VP of Marketing at Nooks, I support a world-class team of marketers and GTM…
Articles by Peter
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Which Marketing Automation Platform for ABM?
Which Marketing Automation Platform for ABM?
By Peter Mollins
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Simple Approach to Get Campaign Attribution in Salesforce
Simple Approach to Get Campaign Attribution in Salesforce
By Peter Mollins
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Time to Value Matters for Sales Enablement
Time to Value Matters for Sales Enablement
By Peter Mollins
Activity
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What's better than being a BDR manager using Nooks? Being a BDR manager FOR Nooks Melanie Smith is growing the team out to keep pushing the…
What's better than being a BDR manager using Nooks? Being a BDR manager FOR Nooks Melanie Smith is growing the team out to keep pushing the…
Liked by Peter Mollins
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Suppose you are going to market with not only a product, but with a purpose as well. How do you best balance your strategy between GTM for a cause…
Suppose you are going to market with not only a product, but with a purpose as well. How do you best balance your strategy between GTM for a cause…
Liked by Peter Mollins
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And just like that, the $930K DocuSign was complete. 2 days before year end.. But I was scared shitless that I was going to lose the deal. It…
And just like that, the $930K DocuSign was complete. 2 days before year end.. But I was scared shitless that I was going to lose the deal. It…
Liked by Peter Mollins
Experience
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Education
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Thunderbird School of Global Management
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Studied internationally in Geneva to enhance my French language skills.
Held position of first year student council representative. -
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Activities and Societies: AIESEC
As vice president of projects at AIESEC Manitoba I created multiple programs that generated increased international understanding. Ran the largest career fair on campus with more corporate partners than any prior event.
Worked in international trade position as part of an AIESEC exchange in Cracow, Poland.
Licenses & Certifications
Publications
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4 Budget Hacks Just for Sales CMOs
OpenView
See publicationSales CMOs are driven by revenue. They focus on generating more and bigger deals for the business — not cramming more leads into the funnel. So, how do you drive more revenue in 2017? How can you prioritize next year’s spend to optimize for revenue?
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The World's Most Valued Sales Person
B2B Marketing
See publicationThe sales-CMO knows that her job just begins when prospects are passed to sales. There is still a complicated, and murky, buyer’s journey that the sales team must shepherd their targets through.
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It's Time for B2B Content Marketing to Adjust to an Account-Based Marketing World
OpenView
See publicationAccount-based Marketing (ABM) aims to strike down a core tenet of modern marketing. It challenges the idea that success comes simply from more quality leads nurtured through to purchase. The focus on individuals is misguided. The focus should be on the account itself.
This idea comes in part from how targets respond to business pain.… -
Sales Driven CMO
B2B Marketing
See publicationHow marketing professionals can refocus their efforts to be sales-driven. This series of posts looks at how you can become the sales-driven CMO.
Languages
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French
Limited working proficiency
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English
Native or bilingual proficiency
Recommendations received
26 people have recommended Peter
Join now to viewMore activity by Peter
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We're headed to SaaStr early for an Unoffocial Welcome party at The Swingin' Door! Hosted by Peter Mollins and Jay Desai. Join us and Captivate…
We're headed to SaaStr early for an Unoffocial Welcome party at The Swingin' Door! Hosted by Peter Mollins and Jay Desai. Join us and Captivate…
Liked by Peter Mollins
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As an SDR Leader, getting to USE and promote a product I fell in love with as a client is a next level 😍 dream job 😍 If you're an SDR Leader and…
As an SDR Leader, getting to USE and promote a product I fell in love with as a client is a next level 😍 dream job 😍 If you're an SDR Leader and…
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I started making cold calls a little over 3 years ago with my good friend, Matthew Lanagan, just a few weeks after graduating college. It was a…
I started making cold calls a little over 3 years ago with my good friend, Matthew Lanagan, just a few weeks after graduating college. It was a…
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🚀 Join Our Growing Team at Muck Rack! 🚀 I'm excited to announce that we're on the lookout for an ambitious, tech-savvy, and…
🚀 Join Our Growing Team at Muck Rack! 🚀 I'm excited to announce that we're on the lookout for an ambitious, tech-savvy, and…
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These folks absolutely crushed our #DareToDialChallenge! 🤯☎️ JP Campbell Amir Hashemian Caspar Harezlak Zaim Zamri 🇺🇸🇲🇾 Martin MacArthur…
These folks absolutely crushed our #DareToDialChallenge! 🤯☎️ JP Campbell Amir Hashemian Caspar Harezlak Zaim Zamri 🇺🇸🇲🇾 Martin MacArthur…
Liked by Peter Mollins
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Super excited to be at SaaStr next week! We'll be "boothin' it" to chat with everyone on their favorite topics like: - Can you help my SDR team…
Super excited to be at SaaStr next week! We'll be "boothin' it" to chat with everyone on their favorite topics like: - Can you help my SDR team…
Liked by Peter Mollins
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We are excited to introduce our new Director of Sales, Adam Kluck, to #TeamGenerus 🎉 And he is the PERFECT fit for our team! Growing up in…
We are excited to introduce our new Director of Sales, Adam Kluck, to #TeamGenerus 🎉 And he is the PERFECT fit for our team! Growing up in…
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