About
As founder and Managing Director of immr and Founding Advisor to Unstract, Dr. Hendrix…
Activity
-
I highly recommend this must read report for @HigherEd leaders by Nic Newman and colleagues at Emerge. Contains insights on a wide range of market…
I highly recommend this must read report for @HigherEd leaders by Nic Newman and colleagues at Emerge. Contains insights on a wide range of market…
Shared by Dr. Phil Hendrix
-
“The world has changed,” the report said. “Trying to ban generative AI altogether, educators interviewed for this report agreed, is simply…
“The world has changed,” the report said. “Trying to ban generative AI altogether, educators interviewed for this report agreed, is simply…
Liked by Dr. Phil Hendrix
-
𝐀𝐈 𝐢𝐧 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐈𝐬 𝐅𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐏𝐞𝐨𝐩𝐥𝐞 𝐎𝐮𝐭 — 𝐇𝐞𝐫𝐞’𝐬 𝐇𝐨𝐰 𝐭𝐨 𝐒𝐰𝐚𝐲 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 … Yeah —…
𝐀𝐈 𝐢𝐧 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐈𝐬 𝐅𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐏𝐞𝐨𝐩𝐥𝐞 𝐎𝐮𝐭 — 𝐇𝐞𝐫𝐞’𝐬 𝐇𝐨𝐰 𝐭𝐨 𝐒𝐰𝐚𝐲 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦 … Yeah —…
Liked by Dr. Phil Hendrix
Experience
-
immr
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
Publications
-
Watch This Space – How Mobile and Beacons Are Enhancing the Value of Out-of-Home Media for Advertisers and Mobile App Partners
Whitepaper sponsored by Gimbal
See publicationMobile and beacon technologies are transforming OOH media, enabling advertisers to engage consumers on the go with timely, relevant and even personalized ads, messages and offers. OOH and mobile powered by beacons, or MOHBE, offers significant advantages, including greater precision in targeting, richer data and measurable results. With the integration of beacons, MOHBE extends OOH beyond the immediate, physical environment, connecting with and reinforcing consumers' mobile and digital…
Mobile and beacon technologies are transforming OOH media, enabling advertisers to engage consumers on the go with timely, relevant and even personalized ads, messages and offers. OOH and mobile powered by beacons, or MOHBE, offers significant advantages, including greater precision in targeting, richer data and measurable results. With the integration of beacons, MOHBE extends OOH beyond the immediate, physical environment, connecting with and reinforcing consumers' mobile and digital experiences.
This 23pp. whitepaper outlines the enormous potential of MOHBE (Mobile + OOH, powered by beacons) for advertisers, mobile app publishers, and OOH media properties, covering the following key topics:
- Industry leaders' perspectives on OOH, mobile and beacons
- Primer on what beacons are and how they work
- 5 stages of mobile, beacon and OOH integration
- Why OOH stands out in a crowded media landscape
- How advertisers, mobile app partners and OOH media can capitalize on the opportunity
Challenges advertisers and the OOH ecosystem must address -
Beam Me Up, Scotty!
Marketing News
More activity by Dr. Phil
-
Timely perspectives and discussion on AI adoption #HigherEd from #SME Jason Gulya. In a forthcoming whitepaper I argue that HigherEd, despite the…
Timely perspectives and discussion on AI adoption #HigherEd from #SME Jason Gulya. In a forthcoming whitepaper I argue that HigherEd, despite the…
Shared by Dr. Phil Hendrix
-
Colleges are at the front lines of AI adoption. (despite what you may have heard) 82% of college students have used AI. Most of them use it…
Colleges are at the front lines of AI adoption. (despite what you may have heard) 82% of college students have used AI. Most of them use it…
Liked by Dr. Phil Hendrix
-
AI literacy is about learning. Higher Ed is leading adoption where the stakes are high for students, faculty and administration. Connecting these…
AI literacy is about learning. Higher Ed is leading adoption where the stakes are high for students, faculty and administration. Connecting these…
Liked by Dr. Phil Hendrix
-
Really enjoyed thinking about how we can reimagine marketing education in the age of GenAI and writing this paper forthcoming in IJRM -…
Really enjoyed thinking about how we can reimagine marketing education in the age of GenAI and writing this paper forthcoming in IJRM -…
Liked by Dr. Phil Hendrix
-
Can AI Chatbots truly help in preparing courses, including creating syllabi, slide decks, assignments, exams, grading rubrics, maybe even to provide…
Can AI Chatbots truly help in preparing courses, including creating syllabi, slide decks, assignments, exams, grading rubrics, maybe even to provide…
Liked by Dr. Phil Hendrix
-
We cannot ignore AI. We shouldn't ignore AI. In this book chapter, we argue and give examples of how academics can embrace AI in authentic…
We cannot ignore AI. We shouldn't ignore AI. In this book chapter, we argue and give examples of how academics can embrace AI in authentic…
Liked by Dr. Phil Hendrix
-
#LLM are black boxes. This week, The Economist proposed a nice overview of available techniques to secure their #interpretability. It relies on…
#LLM are black boxes. This week, The Economist proposed a nice overview of available techniques to secure their #interpretability. It relies on…
Liked by Dr. Phil Hendrix
-
𝗞𝗲𝘆 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 1. This study is a good example of how Small Language Models are being used on a larger framework which employs…
𝗞𝗲𝘆 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 1. This study is a good example of how Small Language Models are being used on a larger framework which employs…
Liked by Dr. Phil Hendrix
-
This is a very important concept to understand when designing any new solution. Replicating everything into a data lake or a single repo is…
This is a very important concept to understand when designing any new solution. Replicating everything into a data lake or a single repo is…
Liked by Dr. Phil Hendrix
-
One of the most misleading analogies in AI is the gold rush one: "you want to be selling picks & shovels." And sure, a few cloud computing folks…
One of the most misleading analogies in AI is the gold rush one: "you want to be selling picks & shovels." And sure, a few cloud computing folks…
Liked by Dr. Phil Hendrix
-
🚀 GenAI: Can you come in here, I need to talk to you, said the agent. A group discussion where only two of the participants are human. You can learn…
🚀 GenAI: Can you come in here, I need to talk to you, said the agent. A group discussion where only two of the participants are human. You can learn…
Liked by Dr. Phil Hendrix
People also viewed
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More