About
Founder & CEO of ettitude, award-winning material science and lifestyle company with the…
Articles by Phoebe
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This spring is not silent that "Silent Spring" is again on the top of Amazon's bestseller list.
This spring is not silent that "Silent Spring" is again on the top of Amazon's bestseller list.
By Phoebe Yu
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How my sleep routine helps me stay sane as the CEO of a startup
How my sleep routine helps me stay sane as the CEO of a startup
By Phoebe Yu
Contributions
Activity
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Thrilled to be a speaker at the Investor Roundtable and support Beyond The Billion® (launched as The Billion Dollar Fund for Women®) as they launch…
Thrilled to be a speaker at the Investor Roundtable and support Beyond The Billion® (launched as The Billion Dollar Fund for Women®) as they launch…
Liked by Phoebe Yu
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Thanks Bloomberg for highlighting the agricultural work we are doing in Vietnam to uplift the region as a specialty coffee player, and as the future…
Thanks Bloomberg for highlighting the agricultural work we are doing in Vietnam to uplift the region as a specialty coffee player, and as the future…
Liked by Phoebe Yu
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The Founders Pledge team is an incredible group of smart, driven people. There’s nearly 60 of us now and we mainly work remotely, spread across…
The Founders Pledge team is an incredible group of smart, driven people. There’s nearly 60 of us now and we mainly work remotely, spread across…
Liked by Phoebe Yu
Experience
Education
Licenses & Certifications
Volunteer Experience
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Volunteer for the Sustainable Living Festival
Sustainable Living Foundation
- 1 year 5 months
Environment
Worked as a volunteer in the create department of the SLF for the 2009 SLF festival. In 2010 together with other 3 coordinators, organised and presented the "Slow Fashion Show" for the SLF in BMW edge Federation Square. The event showcased fair trade, vintage, handmade and environmentally sustainable new fashion and include individuals who demonstrate their unique style without costing the earth.
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Fundraiser
The Kids' Cancer Project
- 2 months
Children
Went on a charity hike with another 8 volunteers in Nepal to raise fund for kids with cancer. Totally $21,000 raised in this project.
Projects
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Female Founders Series
The Female Founders Committee of Startup Victoria is looking to boost the number of female founders and is running a number of workshops designed to empower women entrepreneurs.
Women make up 50% of all startups in Australia…but only 5% of high growth startups.
Why? This series of events aims to change these stats by empowering women to make more ambitious business choices, while remaining informed around risk and finance. The startup success stories of today become the business…The Female Founders Committee of Startup Victoria is looking to boost the number of female founders and is running a number of workshops designed to empower women entrepreneurs.
Women make up 50% of all startups in Australia…but only 5% of high growth startups.
Why? This series of events aims to change these stats by empowering women to make more ambitious business choices, while remaining informed around risk and finance. The startup success stories of today become the business leaders of tomorrow and women need to be there.
The female founders workshop series will be held monthly and cover topics ranging from how to finance and market your startup to how to deal with the emotional challenges of running a business.Other creatorsSee project -
Cloudland by ettitude and limedrop
Cloudland was a very successful crowdfunding campaign on Pozible.com, the world's 3rd biggest crowdfunding platform. Ettitude had teamed up with Melbourne fashion label Limedrop to bring you the best night’s sleep with a mix of beautiful digital printing and sustainable processing.
The cloud print is an iconic Limedrop design that captures the ethereal, dreamy sky overhead. It is digitally printed onto the finest 100% organic bamboo lyocell fabric and made into beautiful bedding by…Cloudland was a very successful crowdfunding campaign on Pozible.com, the world's 3rd biggest crowdfunding platform. Ettitude had teamed up with Melbourne fashion label Limedrop to bring you the best night’s sleep with a mix of beautiful digital printing and sustainable processing.
The cloud print is an iconic Limedrop design that captures the ethereal, dreamy sky overhead. It is digitally printed onto the finest 100% organic bamboo lyocell fabric and made into beautiful bedding by Ettitude.Other creatorsSee project
Honors & Awards
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100 Most Influential Chinese in 2023
Forbes China
Forbes China has unveiled its prestigious list of the 100 Most Influential Chinese People for 2023, recognizing the powerful impact and contributions of Chinese individuals worldwide.
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MO 100 Impact CEOs in 2023
Big Path Capital & KPMG USA
The MO 100 Top Impact CEO Ranking celebrates leaders who are leveraging the engine of capitalism to create shared prosperity. What differentiates the MO 100 from other lists is its focus on impact leaders, not just companies. Presented by Big Path Capital in partnership with KPMG USA, the MO 100 shines a spotlight on CEOs who are the real catalysts and agents of change driving the most dynamic segment of the economy. MO 100 Top Impact CEOs champion a new vision of capitalism, demonstrating that…
The MO 100 Top Impact CEO Ranking celebrates leaders who are leveraging the engine of capitalism to create shared prosperity. What differentiates the MO 100 from other lists is its focus on impact leaders, not just companies. Presented by Big Path Capital in partnership with KPMG USA, the MO 100 shines a spotlight on CEOs who are the real catalysts and agents of change driving the most dynamic segment of the economy. MO 100 Top Impact CEOs champion a new vision of capitalism, demonstrating that every transaction represents an opportunity to create positive outcomes for all stakeholders.
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2022 Real Leaders Impact Award winner
Real Leaders
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Going Green Award Winner
Pausefest
This award recognises a company that is actively leading and delivering impact and scale through sustainable efforts in clean energy, climate change, healthy environment, social and economic justice etc.
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Winner of The Circle Awards 2021: lifestyle + technology
The Circle Awards
The Circle Awards is an annual program that brings together the diverse businesses, organisations, projects and people adopting circular practices to create a world where nothing goes to waste.
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Top Innovator Finalist
Power Retail
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#5 2020 Disruptor Awards: LA’s FAST 100
Los Angeles Business Journal
The Los Angeles Business Journal was proud to share the top 25 companies from our 100 Fastest-Growing Private Companies list. These companies exhibited the highest revenue growth in the Los Angeles area.
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#632 of Inc. 5000
Inc.
#632 of the fastest-growing privately-held companies in the U.S.
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International Conquerer
Australia Post Online Retail Industry Awards
Which retailers are taking the world by storm? This award is for Australian-based retailers who are making inroads into international markets. Judges looked for entries that demonstrated they have found overseas markets, adapted to the global marketplace, managed international shipping and logistics effectively, and built a substantial following in regions outside Australia. They also looked for innovation in how overseas presence and / or market penetration has been delivered and sustained.
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Telstra Business Awards - 2017 VIC Finalist
Telstra
For the past 25 years the Telstra Business Awards has been recognising, rewarding and empowering Australia’s best small and medium businesses and, more recently, charities.
Languages
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English
Native or bilingual proficiency
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Chinese
Native or bilingual proficiency
More activity by Phoebe
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Delighted to be interviewed last month by ABC's Antony Funnell about plastics in clothing as part of Plastic Free July. The podcast was recently…
Delighted to be interviewed last month by ABC's Antony Funnell about plastics in clothing as part of Plastic Free July. The podcast was recently…
Liked by Phoebe Yu
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💁🏽♀️📊Pretty Profits: Buffett's Investment in Ulta As a beauty founder, staying informed about industry trends and major investments can provide…
💁🏽♀️📊Pretty Profits: Buffett's Investment in Ulta As a beauty founder, staying informed about industry trends and major investments can provide…
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We are so proud to be part of the first-ever material drop on Plastic Free! "Producing 98% less wastewater than conventional cotton, Ettitude's…
We are so proud to be part of the first-ever material drop on Plastic Free! "Producing 98% less wastewater than conventional cotton, Ettitude's…
Liked by Phoebe Yu
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📣 MATERIAL DROP We're excited to announce the first ever material drop on PlasticFree.com , featuring: - Cellulose sparkle from Sparxell -…
📣 MATERIAL DROP We're excited to announce the first ever material drop on PlasticFree.com , featuring: - Cellulose sparkle from Sparxell -…
Liked by Phoebe Yu
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Really enjoyed sharing my entrepreneurial journey with Michael Mendenhall on the Trinet Podcast. Thank you for having me.
Really enjoyed sharing my entrepreneurial journey with Michael Mendenhall on the Trinet Podcast. Thank you for having me.
Liked by Phoebe Yu
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My colleagues, Scott Day, Silvia Minucci, and I recently had Michele Manelli, Founder of Salcheto Winery (https://salcheto.it/en/ ) speak to our…
My colleagues, Scott Day, Silvia Minucci, and I recently had Michele Manelli, Founder of Salcheto Winery (https://salcheto.it/en/ ) speak to our…
Liked by Phoebe Yu
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👀 $1.44 billion was raised by 48 women-led funds from January to June 2024 💰Liz Walsh
👀 $1.44 billion was raised by 48 women-led funds from January to June 2024 💰Liz Walsh
Liked by Phoebe Yu
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LinkedIn Friends, Sustainable Material Innovators, brands, investors, and suppliers, WE NEED YOUR HELP to spread the word about "Next Gen Materials…
LinkedIn Friends, Sustainable Material Innovators, brands, investors, and suppliers, WE NEED YOUR HELP to spread the word about "Next Gen Materials…
Shared by Phoebe Yu
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When Treet first launched, there were ~10 brands with resale sites. In the past 3 years, Treet alone has launched resale programs for over 180…
When Treet first launched, there were ~10 brands with resale sites. In the past 3 years, Treet alone has launched resale programs for over 180…
Liked by Phoebe Yu
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ChatGPT: "𝐁𝐮𝐭 𝐡𝐞𝐫𝐞 𝐰𝐞 𝐚𝐫𝐞" is a phrase often used to acknowledge the current situation, especially when it is unexpected, unplanned, or…
ChatGPT: "𝐁𝐮𝐭 𝐡𝐞𝐫𝐞 𝐰𝐞 𝐚𝐫𝐞" is a phrase often used to acknowledge the current situation, especially when it is unexpected, unplanned, or…
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