Pierre-Loïc Assayag
San Francisco, California, United States
3K followers
500+ connections
San Francisco, California, United States
3K followers
500+ connections
About
I'm passionate about turning powerful ideas into reality using technology. As marketing…
Articles by Pierre-Loïc
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"News of my death has been greatly exaggerated" - Influencer Marketing
"News of my death has been greatly exaggerated" - Influencer Marketing
By Pierre-Loïc Assayag
Activity
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#influencermarketingmeasurement sin #7: Pride, or measuring to gloat. If your objective when building your measurement approach is the optics of…
#influencermarketingmeasurement sin #7: Pride, or measuring to gloat. If your objective when building your measurement approach is the optics of…
Shared by Pierre-Loïc Assayag
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#influencermarketingmeasurement sin #6: Envy, or emulating a brand you admire but have little in common with. Maybe the most common sin among…
#influencermarketingmeasurement sin #6: Envy, or emulating a brand you admire but have little in common with. Maybe the most common sin among…
Shared by Pierre-Loïc Assayag
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#influencermarketingmeasurement sin #5: Wrath, or selecting KPIs you can’t track. Only second to forgetting that measurement requires structure…
#influencermarketingmeasurement sin #5: Wrath, or selecting KPIs you can’t track. Only second to forgetting that measurement requires structure…
Shared by Pierre-Loïc Assayag
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#influencermarketingmeasurement sin #4: Sloth, or lacking rigor in your measurement approach. Complacency and sloppiness are your enemies when it…
#influencermarketingmeasurement sin #4: Sloth, or lacking rigor in your measurement approach. Complacency and sloppiness are your enemies when it…
Shared by Pierre-Loïc Assayag
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