Laura Powers

Laura Powers

Philadelphia, Pennsylvania, United States
2K followers 500+ connections

About

Award-winning communications and marketing strategist with extensive experience in…

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Experience

  • Aramark Graphic

    Aramark

    Philadelphia, Pennsylvania, United States

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    Greater Philadelphia Area

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    Greater Philadelphia Area

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    Greater Philadelphia Area

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    Plainsboro, NJ

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    Marlton, NJ

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    Flourtown, PA

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    Valley Forge, PA

Education

Licenses & Certifications

  • Legal Lean Sigma® and Project Management White Belt Certification

    Legal Lean Sigma® Institute

    Issued

Volunteer Experience

  • Girl Power Talk Graphic

    Global Advisory Board, Girl Power USA

    Girl Power Talk

    - Present 4 years 7 months

    Economic Empowerment

    Girl Power Talk offers young professionals opportunities to grow and learn in a collaborative, supportive team environment that celebrates the diverse talents of each individual. The organization has a clear vision that is put into action every day through the young adults in the Girl Power Talk community. They provide women with a platform to celebrate successes and amplify their voice, and offer education that strives to eradicate stereotypes. Girl Power Talk helps young people grow…

    Girl Power Talk offers young professionals opportunities to grow and learn in a collaborative, supportive team environment that celebrates the diverse talents of each individual. The organization has a clear vision that is put into action every day through the young adults in the Girl Power Talk community. They provide women with a platform to celebrate successes and amplify their voice, and offer education that strives to eradicate stereotypes. Girl Power Talk helps young people grow professional and personal confidence through support, trust, and encouragement in a unique work environment.

    https://girlpowerusa.org/

  • Tabor Services, Inc Graphic

    Past President / Current Trustee

    Tabor Services, Inc

    - Present 8 years 3 months

    Children

    Tabor Children’s Services is a nonprofit, community-based social support organization serving Bucks County, Philadelphia and the Lehigh Valley. It offers services to more than 700 children and families each year through a range of programs including in-home family support, foster care, adoption, adolescent life skills, and mentoring. To be considered as a Trustee, individuals must demonstrate a commitment to Tabor and its goals, and bring to the board a talent or expertise that will help the…

    Tabor Children’s Services is a nonprofit, community-based social support organization serving Bucks County, Philadelphia and the Lehigh Valley. It offers services to more than 700 children and families each year through a range of programs including in-home family support, foster care, adoption, adolescent life skills, and mentoring. To be considered as a Trustee, individuals must demonstrate a commitment to Tabor and its goals, and bring to the board a talent or expertise that will help the organization achieve its goals.

  • City Year Graphic

    Womens Leadership Council

    City Year

    - Present 4 years 2 months

    Education

    COVID-19 left Philadelphia schools with fewer resources to support students. The learning interruption caused by the pandemic exacerbated the need for holistic student supports. City Year Philadelphia helps 10,000 students reconnect with their school, re-engage in learning, and recover from learning loss. I am proud to participate in fundraising and event planning for City Year's annual Women's Leadership Luncheon.

  • NATIONAL CONFERENCE OF BAR FOUNDATIONS Graphic

    Board Member

    NATIONAL CONFERENCE OF BAR FOUNDATIONS

    - 1 year 1 month

    Civil Rights and Social Action

    The National Conference of Bar Foundations (NCBF) advances the work of U.S. bar foundations by strengthening and growing law-related philanthropy through networking, educational programming, sharing resources and best practices; and by building broader awareness and support in the legal community.

  • Past President & Trustee

    The Kalmia Club of Lambertville

    - 5 years 1 month

    Social Services

    Part of the New Jersey State Federation of Women's Clubs, the Kalmia Club is one of the longest-running women's club in the state of New Jersey.

    The New Jersey State Federation of Women's Clubs, the largest volunteer women's service organization in the state and a member of the General Federation of Women's Clubs, provides opportunities for education, leadership training and community service through participation in local clubs, enabling members to make a difference in the lives of…

    Part of the New Jersey State Federation of Women's Clubs, the Kalmia Club is one of the longest-running women's club in the state of New Jersey.

    The New Jersey State Federation of Women's Clubs, the largest volunteer women's service organization in the state and a member of the General Federation of Women's Clubs, provides opportunities for education, leadership training and community service through participation in local clubs, enabling members to make a difference in the lives of others, one project at a time.

    http://www.kalmiaclub.org

  • Legal Marketing Association Graphic

    Regional Board Member, Northeast / Technology Liason

    Legal Marketing Association

    - 1 year 4 months

    Education

    The Legal Marketing Association (LMA) is the voice of legal marketing professionals and attorneys looking to develop their practices. The association addresses the needs of its members by providing educational and professional development opportunities, an open exchange of ideas and knowledge, and standards of conduct and performance. LMA members have a passion for knowledge and excellence, and are always evolving and embracing change.

  • Legal Marketing Association Graphic

    Technology Committee, National

    Legal Marketing Association

    - 4 years

    Education

    The Legal Marketing Association (LMA) is a national organization with local chapters that supports legal marketing and business development professionals from firms of all sizes, consultants, service providers, lawyers, and marketing students. LMA's Technology Committee provides general oversight of the association’s technology needs.

  • Legal Marketing Association Graphic

    Metropolitan Philadelphia Chapter Board Member / Communications Committee

    Legal Marketing Association

    - 4 years

    Education

    LMA Metropolitan Philadelphia Chapter (MPC) provides relevant information and programming on a wide variety of legal marketing-related issues for marketing and business development professionals in the legal industry. The LMA MPC Email Marketing Committee is responsible for the chapter's email communications, including invitations to educational and social events, announcements of new regional job listings, delivery of the chapter's newsletter and seminar recaps, and distributions of chapter…

    LMA Metropolitan Philadelphia Chapter (MPC) provides relevant information and programming on a wide variety of legal marketing-related issues for marketing and business development professionals in the legal industry. The LMA MPC Email Marketing Committee is responsible for the chapter's email communications, including invitations to educational and social events, announcements of new regional job listings, delivery of the chapter's newsletter and seminar recaps, and distributions of chapter announcements, surveys, and annual ballots.

  • Rotary International Graphic

    Central Bucks

    Rotary International

    - 2 years 1 month

    Social Services

    An active organization supporting the Rotary ideal of "Service Above Self" throughout the Central Bucks area.

  • Central Bucks Chamber of Commerce Graphic

    Bucks Fever FilmFest Committee Co-Chair / Committee Member

    Central Bucks Chamber of Commerce

    - 10 years

    Arts and Culture

    The Bucks Fever FilmFest is one of the signature events of the Bucks Fever program of the Central Bucks Chamber of Commerce. Bucks Fever is a celebration of Bucks County's artistic, historical and cultural heritage.

  • President / Vice President / President Elect

    Women's Business Forum of Bucks County

    - 3 years 2 months

    Economic Empowerment

    The Women’s Business Forum™ of Bucks County is a nonprofit network of women doing business in Bucks County, Pa., and the surrounding region. The organization's mission is to educate, mentor and inspire women to build and sustain viable businesses.

Publications

  • Building & Protecting Your Digital Presence During the COVID-19 Pandemic

    GoodFirms

    Having a strong, positive digital presence is becoming more critical with each passing year. We have taken a quantum leap toward that future with the COVID-19 crisis: For months, the internet has been the window through which quarantined consumers view the world, and increasingly, they seek to buy products and services from companies that align with their values and understand their fears.

    Other authors
    See publication
  • Online Brand Management During the Coronavirus Pandemic

    Startup.Info

    The only thing we can be certain of is a relentlessly steep rate of change. Every part of life is operating differently right now, compelling us all to find new ways to thrive. There is no status quo.

    Other authors
    See publication
  • Top 5 Actions to Achieve Blogging Success

    ThePRLawyer.com

    There are many things that contribute to making a blog successful with its target audiences. The essential factors of topic relevancy, good writing, timely content and a point of view are a given, but what about other factors like length and frequency of posts?

    See publication
  • Using Social Media Effectively and Ethically in Your Law Practice

    Pennsylvania Bar Institute

    Course planner and course book author for half-day continuing legal education (CLE) program providing 2.00 substantive credits and 1.00 ethics credit.

  • Rebranding: Strategic Planning Questions Make a Difference

    ThePRLawyer.com

    Some fundamental questions should be asked and answered about the process and the outcome even before a rebranding project starts. I share some of the most common Q&As here.

    See publication
  • Working with a Marketing Agency on Social Media and Ways to Engage Personally

    ThePRLawyer.com

    When businesses partner with a marketing agency, the agency often is asked to write and post content on their behalf. This can be done in various ways depending on the client’s in-house resources and their contract with the agency.

    See publication
  • How Do You Set Up a Free WordPress Blog?

    ThePRLawyer.com

    Do you have the urge to write and publish but don’t want to invest time and resources in establishing a full-blown website? A WordPress option allows users to set up a blogging website, for FREE. Just follow the steps below and you’ll be on your way to blogging in no time.

    Other authors
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  • 6 Tips on Working With Professional Focus Group Providers

    ThePRLawyer.com

    When it comes to launching new marketing initiatives, many businesses don't guess at what their target customers want, need or desire - they ask them directly, through the use of focus groups.

    See publication
  • Fostering Inclusion Through Internal Communications

    ThePRLawyer.com

    As an agency that assists clients with internal and external communications, we believe in practicing what we preach. So when we recently discussed tactics and tools that we use within our own day-to-day operations, we knew that our readers could benefit from these valuable communications ideas, too.

    See publication
  • 9th Day of Social Media

    Legal Marketing Association

    The Social Media SIG presents: The 12 Days of Social Media to inform and educate members of the Legal Marketing Association.

    See publication
  • Social Media Policies for Employers, Employees and their Counsel

    ThePRLawyer.com

    In October, I had the pleasure of speaking at the 2014 Bench-Bar & Annual Conference held by the Philadelphia Bar Association. I was joined by Ryan Gatto, Global Director of Compliance at Sungard Availability Services, and Justin Moriconi, Senior Associate at Segal McCambridge. During the conference, my fellow speakers and I discussed the importance of putting social media policies in place for businesses and the rationale behind having a designated social media expert (or even more than one).

  • Survey Says…Business Executives Love Email Newsletters

    ThePRLawyer.com

    At Furia Rubel, we spend a fair amount of time creating monthly and bimonthly email newsletters for our clients. We were intrigued by a recent survey performed by digital news outlet, Quartz, confirming that newsletters can be one of the most effective tools to maintain client relationships or keep colleagues informed. If done right, your newsletters could develop an engaging subscriber foundation, and potentially cultivate suitable leads and customers.

    See publication
  • Law Firm Website Technology: What You Should Know

    Strategies - The Journal of Legal Marketing

    Today’s legal marketers need to be able to juggle numerous aspects of advertising, content curation, business development, public relations, digital marketing and firm communications. When it comes to a firm’s website, many marketers inherit an existing website, while some have the opportunity to create a new site from the ground-up. In either case, the following is insight into website technologies that can serve the strategic objectives of a firm and the needs of target audiences.

    The…

    Today’s legal marketers need to be able to juggle numerous aspects of advertising, content curation, business development, public relations, digital marketing and firm communications. When it comes to a firm’s website, many marketers inherit an existing website, while some have the opportunity to create a new site from the ground-up. In either case, the following is insight into website technologies that can serve the strategic objectives of a firm and the needs of target audiences.

    The most critical considerations of website technology are the management of content, the website’s stability and security, and the user’s experience as they navigate information, functions and features.

    There are many website technologies available to us as marketers. This article touches on those the legal industry most frequently encounters...

    See publication
  • Social Media for Employers, Employees, and their Counsel

    Philadelphia Bar Association Bench-Bar and Annual Conference

    Co-Speaker and Co-Course Designer

  • Developing an App for Your Law Firm

    ThePRLawyer.com

    Many firms are reluctant to invest the required time, resources and energy into app development - and with good cause. Most apps developed for law firms are simply an extension of the firm's website. This neither benefits the user, who can access the same information just as easily online, nor the law firm which inevitably will have invested heavily in the app's development and marketing.

    See publication
  • Quick Tips on Basic Organic Search Engine Optimization (SEO) for Websites

    ThePRLawyer.com

    What goes into search engine optimization (SEO) for a website? There are a lot of moving parts – some of which come in at the planning and building phase but most of which are ongoing, long-term efforts post-launch.

    See publication
  • 7 Critical Components of Law Firm Branding

    Legal Marketing Association

    A law firm brand is much more than the name of a firm and the logo that represents it—there are many elements to the communication of a successful brand. In conducting a brand assessment, law firms must think strategically about the design and development of the visual elements and key messages required for their brand. A firm must consider how the brand will integrate through multiple media platforms, audiences and geographies – before design and development begin.

    See publication

Honors & Awards

  • Mobile Web Award - Best Manufacturing Mobile Website

    Web Marketing Association

    Positek RFID - Manufacturing Mobile Website

  • PRSA Pepperpot Award - Financial Services Reputation and Brand Management

    Philadelphia Chapter of the Public Relations Society of America

    Penn Community Bank - M&A Rebranding

  • Emerging Leader - Bucks and Eastern Montgomery Counties

    Sponsored by the Central Bucks Family YMCA, Delaware Valley University, the Bucks County Courier Times and The Intelligencer

    http://www.theintell.com/tabs/emergingleaders/laura-powers-doylestown-resident-balances-work-along-with-multiple-boards/article_ba776017-e5b6-5498-8a94-b544f3508ce2.html

  • Summit Marketing Effectiveness Award - Educational Services Website

    Summit International Awards (SIA)

    French International School of Philadelphia - Educational Services Website

  • Summit Creative Award - Animated Holiday Card

    Summit International Awards (SIA)

    Willig, Williams & Davidson - Law Firm Electronic Greeting / Holiday Card

  • Summit Creative Award - Behavioral Health Rebranding

    Summit International Awards (SIA)

    New Vitae Wellness and Recovery - Behavioral Health Company Rebranding Campaign

  • PRSA Pepperpot Award - Law Firm Website

    Philadelphia Chapter of the Public Relations Society of America

    Panitch Schwarze - Law Firm Website

  • PRSA Pepperpot Award - Law Firm Website

    Philadelphia Chapter of the Public Relations Society of America

    Williams Family Law - Law Firm Website

  • Mobile Web Award - Best Legal Mobile Website

    Web Marketing Association

    Scartelli Olszewski - Law Firm Mobile Website

  • PRSA Pepperpot Award - Law Firm Brand Management

    Philadelphia Chapter of the Public Relations Society of America

    Feldman Shepherd - Law Firm Brand Management

  • PRSA Pepperpot Award - Professional Services Website

    Philadelphia Chapter of the Public Relations Society of America

    Para-Plus Translations - Professional Services Firm Website

  • PRSA Pepperpot Award - Law Firm Website

    Philadelphia Chapter of the Public Relations Society of America

    Roland Stock - Law Firm Website

  • Summit Creative Award - Rebranding Campaign

    Summit International Awards (SIA)

    Roland Stock - Law Firm Rebranding

  • Web Legal Standard of Excellence Award

    Web Marketing Association (WMA)

  • Communicator Award of Excellence - Award of Distinction

    International Academy of Visual Arts (IAVA)

    Board of Pensions of the Presbyterian Church U.S.A. - Stewardship of Self Campaign

Languages

  • English

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