Laura Powers
Philadelphia, Pennsylvania, United States
2K followers
500+ connections
About
Award-winning communications and marketing strategist with extensive experience in…
Articles by Laura
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How to Manage Others Remotely with Excellent Leadership During Crisis
How to Manage Others Remotely with Excellent Leadership During Crisis
By Laura Powers
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Expanding Your Nonprofit’s Social Media Influence in a Crowded Internet
Expanding Your Nonprofit’s Social Media Influence in a Crowded Internet
By Laura Powers
Activity
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Congratulations Julia Krampah. It’s exciting to see this milestone in your journey after getting to know you through NJ ACE Women's Network events…
Congratulations Julia Krampah. It’s exciting to see this milestone in your journey after getting to know you through NJ ACE Women's Network events…
Liked by Laura Powers
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I’m happy to share that I’m starting a new position as Project Manager at FIFA World Cup 26 Philadelphia™! Excited is an understatement! Huge thank…
I’m happy to share that I’m starting a new position as Project Manager at FIFA World Cup 26 Philadelphia™! Excited is an understatement! Huge thank…
Liked by Laura Powers
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If you’ve ever wondered about the programs and innovative solutions that Aramark brings to our guests every day, please checkout our recent podcast…
If you’ve ever wondered about the programs and innovative solutions that Aramark brings to our guests every day, please checkout our recent podcast…
Liked by Laura Powers
Experience
Education
Licenses & Certifications
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Legal Lean Sigma® and Project Management White Belt Certification
Legal Lean Sigma® Institute
Issued
Volunteer Experience
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Global Advisory Board, Girl Power USA
Girl Power Talk
- Present 4 years 9 months
Economic Empowerment
Girl Power Talk offers young professionals opportunities to grow and learn in a collaborative, supportive team environment that celebrates the diverse talents of each individual. The organization has a clear vision that is put into action every day through the young adults in the Girl Power Talk community. They provide women with a platform to celebrate successes and amplify their voice, and offer education that strives to eradicate stereotypes. Girl Power Talk helps young people grow…
Girl Power Talk offers young professionals opportunities to grow and learn in a collaborative, supportive team environment that celebrates the diverse talents of each individual. The organization has a clear vision that is put into action every day through the young adults in the Girl Power Talk community. They provide women with a platform to celebrate successes and amplify their voice, and offer education that strives to eradicate stereotypes. Girl Power Talk helps young people grow professional and personal confidence through support, trust, and encouragement in a unique work environment.
https://girlpowerusa.org/ -
Past President / Current Trustee
Tabor Services, Inc
- Present 8 years 5 months
Children
Tabor Children’s Services is a nonprofit, community-based social support organization serving Bucks County, Philadelphia and the Lehigh Valley. It offers services to more than 700 children and families each year through a range of programs including in-home family support, foster care, adoption, adolescent life skills, and mentoring. To be considered as a Trustee, individuals must demonstrate a commitment to Tabor and its goals, and bring to the board a talent or expertise that will help the…
Tabor Children’s Services is a nonprofit, community-based social support organization serving Bucks County, Philadelphia and the Lehigh Valley. It offers services to more than 700 children and families each year through a range of programs including in-home family support, foster care, adoption, adolescent life skills, and mentoring. To be considered as a Trustee, individuals must demonstrate a commitment to Tabor and its goals, and bring to the board a talent or expertise that will help the organization achieve its goals.
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Womens Leadership Council
City Year
- Present 4 years 4 months
Education
COVID-19 left Philadelphia schools with fewer resources to support students. The learning interruption caused by the pandemic exacerbated the need for holistic student supports. City Year Philadelphia helps 10,000 students reconnect with their school, re-engage in learning, and recover from learning loss. I am proud to participate in fundraising and event planning for City Year's annual Women's Leadership Luncheon.
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Board Member
NATIONAL CONFERENCE OF BAR FOUNDATIONS
- 1 year 1 month
Civil Rights and Social Action
The National Conference of Bar Foundations (NCBF) advances the work of U.S. bar foundations by strengthening and growing law-related philanthropy through networking, educational programming, sharing resources and best practices; and by building broader awareness and support in the legal community.
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Past President & Trustee
The Kalmia Club of Lambertville
- 5 years 1 month
Social Services
Part of the New Jersey State Federation of Women's Clubs, the Kalmia Club is one of the longest-running women's club in the state of New Jersey.
The New Jersey State Federation of Women's Clubs, the largest volunteer women's service organization in the state and a member of the General Federation of Women's Clubs, provides opportunities for education, leadership training and community service through participation in local clubs, enabling members to make a difference in the lives of…Part of the New Jersey State Federation of Women's Clubs, the Kalmia Club is one of the longest-running women's club in the state of New Jersey.
The New Jersey State Federation of Women's Clubs, the largest volunteer women's service organization in the state and a member of the General Federation of Women's Clubs, provides opportunities for education, leadership training and community service through participation in local clubs, enabling members to make a difference in the lives of others, one project at a time.
http://www.kalmiaclub.org -
Regional Board Member, Northeast / Technology Liason
Legal Marketing Association
- 1 year 4 months
Education
The Legal Marketing Association (LMA) is the voice of legal marketing professionals and attorneys looking to develop their practices. The association addresses the needs of its members by providing educational and professional development opportunities, an open exchange of ideas and knowledge, and standards of conduct and performance. LMA members have a passion for knowledge and excellence, and are always evolving and embracing change.
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Technology Committee, National
Legal Marketing Association
- 4 years
Education
The Legal Marketing Association (LMA) is a national organization with local chapters that supports legal marketing and business development professionals from firms of all sizes, consultants, service providers, lawyers, and marketing students. LMA's Technology Committee provides general oversight of the association’s technology needs.
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Metropolitan Philadelphia Chapter Board Member / Communications Committee
Legal Marketing Association
- 4 years
Education
LMA Metropolitan Philadelphia Chapter (MPC) provides relevant information and programming on a wide variety of legal marketing-related issues for marketing and business development professionals in the legal industry. The LMA MPC Email Marketing Committee is responsible for the chapter's email communications, including invitations to educational and social events, announcements of new regional job listings, delivery of the chapter's newsletter and seminar recaps, and distributions of chapter…
LMA Metropolitan Philadelphia Chapter (MPC) provides relevant information and programming on a wide variety of legal marketing-related issues for marketing and business development professionals in the legal industry. The LMA MPC Email Marketing Committee is responsible for the chapter's email communications, including invitations to educational and social events, announcements of new regional job listings, delivery of the chapter's newsletter and seminar recaps, and distributions of chapter announcements, surveys, and annual ballots.
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Central Bucks
Rotary International
- 2 years 1 month
Social Services
An active organization supporting the Rotary ideal of "Service Above Self" throughout the Central Bucks area.
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Bucks Fever FilmFest Committee Co-Chair / Committee Member
Central Bucks Chamber of Commerce
- 10 years
Arts and Culture
The Bucks Fever FilmFest is one of the signature events of the Bucks Fever program of the Central Bucks Chamber of Commerce. Bucks Fever is a celebration of Bucks County's artistic, historical and cultural heritage.
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President / Vice President / President Elect
Women's Business Forum of Bucks County
- 3 years 2 months
Economic Empowerment
The Women’s Business Forum™ of Bucks County is a nonprofit network of women doing business in Bucks County, Pa., and the surrounding region. The organization's mission is to educate, mentor and inspire women to build and sustain viable businesses.
Publications
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Building & Protecting Your Digital Presence During the COVID-19 Pandemic
GoodFirms
Having a strong, positive digital presence is becoming more critical with each passing year. We have taken a quantum leap toward that future with the COVID-19 crisis: For months, the internet has been the window through which quarantined consumers view the world, and increasingly, they seek to buy products and services from companies that align with their values and understand their fears.
Other authorsSee publication -
Online Brand Management During the Coronavirus Pandemic
Startup.Info
The only thing we can be certain of is a relentlessly steep rate of change. Every part of life is operating differently right now, compelling us all to find new ways to thrive. There is no status quo.
Other authorsSee publication -
Top 5 Actions to Achieve Blogging Success
ThePRLawyer.com
There are many things that contribute to making a blog successful with its target audiences. The essential factors of topic relevancy, good writing, timely content and a point of view are a given, but what about other factors like length and frequency of posts?
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Using Social Media Effectively and Ethically in Your Law Practice
Pennsylvania Bar Institute
Course planner and course book author for half-day continuing legal education (CLE) program providing 2.00 substantive credits and 1.00 ethics credit.
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Rebranding: Strategic Planning Questions Make a Difference
ThePRLawyer.com
Some fundamental questions should be asked and answered about the process and the outcome even before a rebranding project starts. I share some of the most common Q&As here.
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Working with a Marketing Agency on Social Media and Ways to Engage Personally
ThePRLawyer.com
When businesses partner with a marketing agency, the agency often is asked to write and post content on their behalf. This can be done in various ways depending on the client’s in-house resources and their contract with the agency.
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How Do You Set Up a Free WordPress Blog?
ThePRLawyer.com
Do you have the urge to write and publish but don’t want to invest time and resources in establishing a full-blown website? A WordPress option allows users to set up a blogging website, for FREE. Just follow the steps below and you’ll be on your way to blogging in no time.
Other authorsSee publication -
6 Tips on Working With Professional Focus Group Providers
ThePRLawyer.com
When it comes to launching new marketing initiatives, many businesses don't guess at what their target customers want, need or desire - they ask them directly, through the use of focus groups.
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Fostering Inclusion Through Internal Communications
ThePRLawyer.com
As an agency that assists clients with internal and external communications, we believe in practicing what we preach. So when we recently discussed tactics and tools that we use within our own day-to-day operations, we knew that our readers could benefit from these valuable communications ideas, too.
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9th Day of Social Media
Legal Marketing Association
The Social Media SIG presents: The 12 Days of Social Media to inform and educate members of the Legal Marketing Association.
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Social Media Policies for Employers, Employees and their Counsel
ThePRLawyer.com
In October, I had the pleasure of speaking at the 2014 Bench-Bar & Annual Conference held by the Philadelphia Bar Association. I was joined by Ryan Gatto, Global Director of Compliance at Sungard Availability Services, and Justin Moriconi, Senior Associate at Segal McCambridge. During the conference, my fellow speakers and I discussed the importance of putting social media policies in place for businesses and the rationale behind having a designated social media expert (or even more than one).
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Survey Says…Business Executives Love Email Newsletters
ThePRLawyer.com
At Furia Rubel, we spend a fair amount of time creating monthly and bimonthly email newsletters for our clients. We were intrigued by a recent survey performed by digital news outlet, Quartz, confirming that newsletters can be one of the most effective tools to maintain client relationships or keep colleagues informed. If done right, your newsletters could develop an engaging subscriber foundation, and potentially cultivate suitable leads and customers.
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Law Firm Website Technology: What You Should Know
Strategies - The Journal of Legal Marketing
Today’s legal marketers need to be able to juggle numerous aspects of advertising, content curation, business development, public relations, digital marketing and firm communications. When it comes to a firm’s website, many marketers inherit an existing website, while some have the opportunity to create a new site from the ground-up. In either case, the following is insight into website technologies that can serve the strategic objectives of a firm and the needs of target audiences.
The…Today’s legal marketers need to be able to juggle numerous aspects of advertising, content curation, business development, public relations, digital marketing and firm communications. When it comes to a firm’s website, many marketers inherit an existing website, while some have the opportunity to create a new site from the ground-up. In either case, the following is insight into website technologies that can serve the strategic objectives of a firm and the needs of target audiences.
The most critical considerations of website technology are the management of content, the website’s stability and security, and the user’s experience as they navigate information, functions and features.
There are many website technologies available to us as marketers. This article touches on those the legal industry most frequently encounters...
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Social Media for Employers, Employees, and their Counsel
Philadelphia Bar Association Bench-Bar and Annual Conference
Co-Speaker and Co-Course Designer
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Developing an App for Your Law Firm
ThePRLawyer.com
Many firms are reluctant to invest the required time, resources and energy into app development - and with good cause. Most apps developed for law firms are simply an extension of the firm's website. This neither benefits the user, who can access the same information just as easily online, nor the law firm which inevitably will have invested heavily in the app's development and marketing.
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Quick Tips on Basic Organic Search Engine Optimization (SEO) for Websites
ThePRLawyer.com
What goes into search engine optimization (SEO) for a website? There are a lot of moving parts – some of which come in at the planning and building phase but most of which are ongoing, long-term efforts post-launch.
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7 Critical Components of Law Firm Branding
Legal Marketing Association
A law firm brand is much more than the name of a firm and the logo that represents it—there are many elements to the communication of a successful brand. In conducting a brand assessment, law firms must think strategically about the design and development of the visual elements and key messages required for their brand. A firm must consider how the brand will integrate through multiple media platforms, audiences and geographies – before design and development begin.
Honors & Awards
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Mobile Web Award - Best Manufacturing Mobile Website
Web Marketing Association
Positek RFID - Manufacturing Mobile Website
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PRSA Pepperpot Award - Financial Services Reputation and Brand Management
Philadelphia Chapter of the Public Relations Society of America
Penn Community Bank - M&A Rebranding
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Emerging Leader - Bucks and Eastern Montgomery Counties
Sponsored by the Central Bucks Family YMCA, Delaware Valley University, the Bucks County Courier Times and The Intelligencer
http://www.theintell.com/tabs/emergingleaders/laura-powers-doylestown-resident-balances-work-along-with-multiple-boards/article_ba776017-e5b6-5498-8a94-b544f3508ce2.html
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Summit Marketing Effectiveness Award - Educational Services Website
Summit International Awards (SIA)
French International School of Philadelphia - Educational Services Website
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Summit Creative Award - Animated Holiday Card
Summit International Awards (SIA)
Willig, Williams & Davidson - Law Firm Electronic Greeting / Holiday Card
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Summit Creative Award - Behavioral Health Rebranding
Summit International Awards (SIA)
New Vitae Wellness and Recovery - Behavioral Health Company Rebranding Campaign
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PRSA Pepperpot Award - Law Firm Website
Philadelphia Chapter of the Public Relations Society of America
Panitch Schwarze - Law Firm Website
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PRSA Pepperpot Award - Law Firm Website
Philadelphia Chapter of the Public Relations Society of America
Williams Family Law - Law Firm Website
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Mobile Web Award - Best Legal Mobile Website
Web Marketing Association
Scartelli Olszewski - Law Firm Mobile Website
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PRSA Pepperpot Award - Law Firm Brand Management
Philadelphia Chapter of the Public Relations Society of America
Feldman Shepherd - Law Firm Brand Management
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PRSA Pepperpot Award - Professional Services Website
Philadelphia Chapter of the Public Relations Society of America
Para-Plus Translations - Professional Services Firm Website
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PRSA Pepperpot Award - Law Firm Website
Philadelphia Chapter of the Public Relations Society of America
Roland Stock - Law Firm Website
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Summit Creative Award - Rebranding Campaign
Summit International Awards (SIA)
Roland Stock - Law Firm Rebranding
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Web Legal Standard of Excellence Award
Web Marketing Association (WMA)
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Communicator Award of Excellence - Award of Distinction
International Academy of Visual Arts (IAVA)
Board of Pensions of the Presbyterian Church U.S.A. - Stewardship of Self Campaign
Languages
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English
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Recommendations received
5 people have recommended Laura
Join now to viewMore activity by Laura
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🌏 Another Exciting Stage of My Aramark Asia Trip! 🌏 Last week, I had the pleasure of visiting Seoul and spending time with David(SUNG EUN) KIM and…
🌏 Another Exciting Stage of My Aramark Asia Trip! 🌏 Last week, I had the pleasure of visiting Seoul and spending time with David(SUNG EUN) KIM and…
Liked by Laura Powers
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This Labor Day weekend, I’m especially grateful for some hard-earned time away from the office. July and August were packed with a chorus festival in…
This Labor Day weekend, I’m especially grateful for some hard-earned time away from the office. July and August were packed with a chorus festival in…
Liked by Laura Powers
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I have never been prouder to be a native New Orleanian and Aramark Collegiate Hospitality team member than today where my two worlds are…
I have never been prouder to be a native New Orleanian and Aramark Collegiate Hospitality team member than today where my two worlds are…
Liked by Laura Powers
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✨ Generative AI: The Future of Innovation : ✨ As I reflect on my time as Program Manager for IBM Consulting Americas' Generative AI & IBM watsonx…
✨ Generative AI: The Future of Innovation : ✨ As I reflect on my time as Program Manager for IBM Consulting Americas' Generative AI & IBM watsonx…
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Equity in entrepreneurship increases economic opportunity, not only for small businesses, but for our communities, our families, and our future…
Equity in entrepreneurship increases economic opportunity, not only for small businesses, but for our communities, our families, and our future…
Liked by Laura Powers
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Had a blast in Singapore talking about all the new tech IBM is creating and speaking to Eina Huang and Sopnendu Mohanty! And...in case you missed…
Had a blast in Singapore talking about all the new tech IBM is creating and speaking to Eina Huang and Sopnendu Mohanty! And...in case you missed…
Liked by Laura Powers
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Five years ago today, I started my first job out of college with Aramark Collegiate Hospitality and was just excited to be employed (forever grateful…
Five years ago today, I started my first job out of college with Aramark Collegiate Hospitality and was just excited to be employed (forever grateful…
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