Dr. Michael Becker

The Connected Marketer Fundamentals is a 3-part eBook designed to help marketers navigate the rapidly changing connected landscape. Download all 3 parts for Free today.

Part 1: The Rise of The Connected Individual
Part 2: The Rise of The Connected Marketer
Part 3: Data - The Heart of Connected Marketing

It is no secret that people today are more connected than ever before. The proliferation of connected devices, their falling cost, and the ubiquitous connectivity, gives us… Show more

The Connected Marketer Fundamentals is a 3-part eBook designed to help marketers navigate the rapidly changing connected landscape. Download all 3 parts for Free today.

Part 1: The Rise of The Connected Individual
Part 2: The Rise of The Connected Marketer
Part 3: Data - The Heart of Connected Marketing

It is no secret that people today are more connected than ever before. The proliferation of connected devices, their falling cost, and the ubiquitous connectivity, gives us the ability to be constantly connected. This has enabled an irrevocable change in human behavior, forever changing the relationship between brands and individuals. Individuals now have control to choose which brand messages to be receptive to, on whichever channel they choose, at their own convenience.

Individual’s state of connectivity will only further increase. In fact, it is estimated that by 2020 the average person will have 10 connected devices in their life and around 140 sensors associated with them. Despite the growth of connected devices, reaching a receptive individual with brand messages remains a hindrance for marketers to overcome.

As Tom Daly, Interactive Marketing Executive at Coca-Cola exclaimed: “Consumers have never been more connected – but it’s never been harder to connect with them”. Reaching the connected individual on his or her terms is an obstacle that marketers will continue to face for the foreseeable future, and it is a challenge that The Connected Marketer Institute addresses.

Download your copy of "Connected Marketing Fundamentals" to learn how to create, develop, and maintain a brand experience that understands and serves the needs of the connected individual.

Read more: http://www.theconnectedmarketer.com/tcm-institute-connected-marketer-ebook-series Show less

A better way to teach a mobile marketing course. The digital textbook and professor resources are updated 2-3 times a year and are available on all of your devices.

Authored article in Journal of Direct, Data & Digital Marketing Practice, Volume 15, Issue 3 (January/March 2014). My mCordis business partner, Paul Berney was guest editor of the entire issue.

Summer 2006, Vol 1 No. 1; Winter 2006, Vol 1 No. 2; Summer 2007, Vol 2 No. 1; Winter 2007, Vol 2 No. 2; Summer 2008, Vol 3 No. 1; Winter 2008, Vol 3 No. 2; Summer 2009, Vol 4 No. 1; Winter 2009, Vol 4 No. 2; Summer 2010, Vol 5 No. 1; Winter 2010, Vol 5 No. 2; Summer 2011, Vol 6 No. 1; Winter 2011, Vol 6 No. 2; Summer 2012, Vol 7 No. 1; Summer 2012, Vol 7 No. 2; Winter 2012, Vol 7 No. 3; Summer 2013, Vol 8 No. 1, Fall 2013, Vol 8 No. 2.

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web… Show more

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

Provides invaluable advice for establishing a web presence and getting your message out with online advertising
Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
Explains how web analytics can offer you a better understanding of your web marketing efforts
Details ways to establish an online voice with blogging and podcasting
Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
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Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices… Show more

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.

* Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
* Covers activating a plan using voice, text, e-mail, and social media campaigns
* Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties. Show less

Marketing through the mobile channel can be complex with many moving parts. While
technology is the enabler, it is the people who drive the business. Just as the dawn of the Internet
age triggered demand for people with online marketing skills, the emergence of mobile
marketing will create opportunities for an entirely new breed of marketing talent.
How should an organization go about recruiting this highly specialized talent to fulfill their
mobile marketing needs? What… Show more

Marketing through the mobile channel can be complex with many moving parts. While
technology is the enabler, it is the people who drive the business. Just as the dawn of the Internet
age triggered demand for people with online marketing skills, the emergence of mobile
marketing will create opportunities for an entirely new breed of marketing talent.
How should an organization go about recruiting this highly specialized talent to fulfill their
mobile marketing needs? What type of prior career experience will best prepare someone for
success as a mobile marketer? What are the specific skill sets needed in the industry today and in
the future to effectively practice mobile marketing, and how will those skills be developed?
What certifications are needed and how will universities and industry initiatives help develop
those skills and validate the certifications?
This paper addresses these questions. It provides an overview of the sources of hire that
generally are most often cited by employers as producing the most number of highest quality
applicants: Referrals (direct and employee), online job postings (company and job boards) and
executive search firms. Furthermore, it looks as direct marketers as a proxy for the core skills
needed by future mobile marketers and explains how these skills are applicable. Finally, it
provides a brief summary of what is needed to develop these skills within our current and future
workforce. Show less

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

* Maximizing Internet potential for your business and ranking high in searches
* Tracking how your ads, pages, and products perform
* Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
* Creating a blog or podcast… Show more

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

* Maximizing Internet potential for your business and ranking high in searches
* Tracking how your ads, pages, and products perform
* Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
* Creating a blog or podcast that helps you connect with clients
* Using social media outlets including StumbleUpon, Facebook, and Twitter
* Leveraging mobile technology
* Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today. Show less

I am a contributing author to this title, wrote the social media and mobile chapter.

Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers,… Show more

I am a contributing author to this title, wrote the social media and mobile chapter.

Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:

* Use Twitter, blogs, Facebook, and other social media outlets to full advantage
* Create your own online spokesperson for your brand
Identify social media sites that appeal to your target audience
* Tell which social platform works for which objectives
* Develop a unique, Google-able voice in social media
* Optimize your page to attract clicks and customers
* Set up a program to assess your success and measure your results Show less

I am a contributing author to this title, having contributed a chapter on mobile.

Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer.

You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you had Internet access wherever you are.

Well, when it comes to the Internet, you CAN take it with you! You just need the right stuff, and Mobile Internet For Dummies tells you what that is, how to find it, and how to use it. This easy-to-follow guide is packed with tips on choosing the best mobile device, software, and service provider… Show more

You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you had Internet access wherever you are.

Well, when it comes to the Internet, you CAN take it with you! You just need the right stuff, and Mobile Internet For Dummies tells you what that is, how to find it, and how to use it. This easy-to-follow guide is packed with tips on choosing the best mobile device, software, and service provider for your needs, but that’s not all. You’ll see how to use your mobile Web browser, find made-for-mobile content (and create your own) and much more.

Mobile Internet For Dummies explains how the Mobile Internet differs from the garden-variety Internet. With the help of Mobile Internet For Dummies, you’ll be able to stay connected wherever you happen to be, and maybe even make it pay off with a bit of income. Show less