Peter V.S. Bond

I love to nominate my employees for relevant industry awards and ensure they are afforded opportunities to attend trade shows and professional training programs. Investing in their success and education builds strong loyalty and delivers exceptional performance!

The most important part of RACI is to set milestones for acocuntability. If a milestone is not reached, the person(s) responsible for the task need to explain to the team why they were unable to achieve the object and seek assistance if they are unable to achieve. We're all singing from the same hymnal and need to understand when issues arise and how to address to resolution as quickly as possible.

If you want to ensure that your message reaches a relevant target, the first order is to develop an accurate audience targeting mechanism. The days of employing demographic segments has been eclipsed by vastly superior behavioral targeting using 1st party consumption data enabled through closed-loop performance measurement solutions typically available through retail walled or hedged gardens. After defining meanings segmentations, the next step is to size the audience. If the segment is too small, employing advertising to influence purchasing will not move the needle in the aggregate.

Structuring a meaningful A/B test is the best way to test campaigns. Different ad versions and different audiences will be needed to understand where to place your bets as you look to scale your investment to larger audiences. Fortunately, #retailmedia and its closed-loop measurement systems allow for strong performance marketing measurement up and down the marketing funnel!

If my networking efforts are not having the desired effect, I always seek feedback, ideally from the people I am trying to influence and, if not available, from my trusted friends and mentors who are likely to give me extremely candid critique. Feedback is the greatest gift you will ever receive in your career and you need to know how to accept and process it if you have any hope of improving your skills and approach.

What makes a goal unrealistic? Always challenge assumptions and ensure that they are correct before determining whether a goal is not possible to achieve. And if the goal is important, make sure to continue striving to achieve it and deliver progress even if that end goal cannot be reached. It is important to rewards to be based on productivity rather than pure goal achievement, otherwise effort will never be truly allocated when team members understand that their time is better spent on golas that deliver meaningful rewards.