About
Executive Marketer specializing in establishing Centers of Excellence for product…
Articles by Rachel
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From Imposter to Empowered: Flipping the Script on Self-Doubt
From Imposter to Empowered: Flipping the Script on Self-Doubt
By Rachel Macik
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How to grow in tough times and unlock your potential
How to grow in tough times and unlock your potential
By Rachel Macik
Contributions
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What are the top content marketing tools for optimizing your content strategy?
Optimize your content strategy by starting with the Customer JOURNEY MAP. A good PowerPoint slide will do if you don't have access to sophisticated tools. Next, CREATE - use AI tools like Jasper to create original or derivative content - FASTER. Finally, MEASURE and adjust. If you don't have an on-site Data Science team to collate data, Google Analytics provides great DIY tutorials that will get you started in the right direction.
Activity
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Many organizations face the challenge of doing more with less—often feeling the pressure to adopt new technologies. But digital transformation…
Many organizations face the challenge of doing more with less—often feeling the pressure to adopt new technologies. But digital transformation…
Liked by Rachel Macik
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Introducing the ANA's new MarTech Foundations Certificate Program. This comprehensive training curriculum, developed in partnership with Transparent…
Introducing the ANA's new MarTech Foundations Certificate Program. This comprehensive training curriculum, developed in partnership with Transparent…
Liked by Rachel Macik
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We’re thrilled to partner with Synchrony to power their real-time rewards redemption process with FIS Premium Payback. This partnership underscores…
We’re thrilled to partner with Synchrony to power their real-time rewards redemption process with FIS Premium Payback. This partnership underscores…
Liked by Rachel Macik
Experience
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Licenses & Certifications
Volunteer Experience
Honors & Awards
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Corporate Recognition Recipient
BMC Software
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Best Marketing Campaign
AMA Houston
In the Spotlight awarded as American Marketing Association as Best Marketing Campaign. The campaign garnered new‐hire referrals, calculated branding increase, and customer loyalty.
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Today's first-years, tomorrow's World Changers. We are proud to introduce the SMU Class of 2028! 🐎
Today's first-years, tomorrow's World Changers. We are proud to introduce the SMU Class of 2028! 🐎
Liked by Rachel Macik
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Enjoying my new “fall” Sunday morning (hope to become a tradition) after the big SMU Football victory last night. 1️⃣-0! #Ponyup
Enjoying my new “fall” Sunday morning (hope to become a tradition) after the big SMU Football victory last night. 1️⃣-0! #Ponyup
Liked by Rachel Macik
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Happy 15th birthday to Alkami Technology! 🎈Proud to be part of this incredible company and excited for the growth, innovation, and endless…
Happy 15th birthday to Alkami Technology! 🎈Proud to be part of this incredible company and excited for the growth, innovation, and endless…
Liked by Rachel Macik
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I am thrilled to announced that I've joined Aptiv as President of Software, Advanced Safety and User Experience. This week I've had the opportunity…
I am thrilled to announced that I've joined Aptiv as President of Software, Advanced Safety and User Experience. This week I've had the opportunity…
Liked by Rachel Macik
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Proud mom moment when not only your daughter’s campaign work is profiled on her company’s home page, but she also makes a cameo appearance in Western…
Proud mom moment when not only your daughter’s campaign work is profiled on her company’s home page, but she also makes a cameo appearance in Western…
Liked by Rachel Macik
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Our teams have great #solutions for #receivablesautomation #FISAutomatedFinance - talk with us today. FIS
Our teams have great #solutions for #receivablesautomation #FISAutomatedFinance - talk with us today. FIS
Liked by Rachel Macik
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