Ram Iyer

Optimise the shopper experience by 1.Simplify search and nav: Check page load times and simplify nav to reduce times if high , ensure a checkout with min no of clicks. 2.Enhance product descriptions and the images , try adding a video to give clarity to shoppers on product value . 3.Leverage Social Proof and Reviews: Display customer reviews, testimonials, and ratings prominently to boost shopper confidence

Three tips to consider : 1.Optimise Ruthlessly : Use Google Analytics to enhance usability, speed, performance and SEO. 2.Ensure Mobile-Friendliness: Make your website mobile-first , responsive and easy to discover , learn and buy and a seamless checkout in minimum of clicks e.g. One click buy on Amazon mobile app 3.Embrace Video-First : Augment product detail pages with videos to romance product truths and create brand love.

1. Start with CX always aspire to deliver a frictionless experience to consumers and try to decode and measure points of friction both qualitatively and quantitatively. The goal is to have a balance of making it easy to buy with minimal clicks but also focusing on educating the consumer 2. Data is king: Leverage check out data , post purchase sat studies and trends to understand the biggest areas of opportunity, don’t chase too many rabbits .. focus on one till you solve it .. 3. Be Agile & Adapt : It’s important to not just look internally but externally too to see what your competitors are doing e.g. Conquesting on Amazon , keeping an external focus and moving with speed to act is key in eCommerce.. speed matters !

Here’s a three step approach to consider 1. Align with Goals: Start by defining your needs such as SEO/ SEM , UX/UI or conversion which are key to website optimisation . Next , find a course that gives you both foundational knowledge and more sophisticated tactics. 2.Ratings & Reviews : Just like we select products with high ratings , ensure you look for ratings and reviews from other learner’s . See if the reviews align with your learning goals 3. Learning format and approach: Choose a course format that aligns with your learning style and more important schedule. Look for courses that not only focus on conceptual learning but also on application. Sample one lesson and check for resonance..

One of the biggest mistakes marketers make in eCommerce strategies is focusing too much on products rather than customers. Starting with the customer and working backward is crucial. Understanding consumer's fears, uncertainties, and doubts (FUD) helps alleviate these concerns and builds an assertive eCommerce strategy. It's essential to select and focus on the right audience while also identifying which audience "not" to target. Deep knowledge of your audience and investing time to understand them thoroughly is foundational to a successful eCommerce strategy. Being customer-obsessed, not product-obsessed, leads to assertive and effective eCommerce strategies.

UGC is a powerful method of doing creator storytelling and contextualising the human possibilities, the focus with UGC should be focus on benefits vs features .. It’s not about what the product is but rather focus on what can we do with product or how can we use it. By truly making UGC all about the “user” we can help consumers to demystify the product or service and make it more familiar to them…