Randy Deabay

It is 2024, and business has gone through many cycles. Inflation and a weary clientele make the demand for leaders to be on their toes more critical. A great coach will open up the world of business for the leader and bring about huge changes just by asking questions and painting an amazing photo. A coach will first dig deep into your knowledge as a leader in the area of sales and hiring. They are the cornerstone of a successful business. They will prepare an outline of each meeting and send it to you so you are aware of the discussion. These weekly meetings can be from 30 minutes to 2 hours. You need to have that time available and do not cut it short, because you are only hurting your success.

Every milestone, every corner maneuvered correctly, every increased sale, and every great hire along with an amazing open dialogue with your team will show, and each of these needs to be celebrated. Let your coach know so that you can celebrate together. Keep a journal so you have the information at your fingertips to share with your coach. Positivity breeds positivity.

A great coach has you set in stone for a minimum of 12 months of weekly meetings. Each week, the coach brings along something exciting and pertinent to your needs and is always asking questions, that sometimes have to be left for homework to be fully answered by you. Commit to the system for a year, give feedback to your coach, ask pertinent questions, and be open to sharing. If you want to succeed, you need to have a positive go-getter coach by your side. To have that you need to commit to the process.

The best approach is to follow a couple of business coaches on LinkedIn. If you agree with their mindset, and they seem to be ready to fill the gaps you need, then ask for a "get to know" video meeting. Do this for a couple of different coaches. keep in mind their years of experience, their ability to help you when you need the help, and the cost to you. It will take time to build trust, but if they genuinely are interested in you they will spend time getting to know you, your personality, and your opportunities.

Many business leaders believe that they know how to meet and overcome any obstacles. If they have been at the same company for ten years, they have been shielded from the learning curve. They must first and foremost understand that a coach coaches and is not part of the day-to-day operations of the business. For most leaders, it is effective communication, sales growth, and hiring the right staff are their major opportunities. Find a strong coach in these three areas, you will make a huge impact on the bottom line in 2024.

Effective communication lies at the heart of any negotiation, particularly when a candidate is navigating one or multiple job offers. The company must invest time and effort in comprehending the candidate's unique requirements, and subsequently craft an offer that not only aligns with but surpasses their expectations. This strategic approach mirrors the principles observed in retail or sales, where the goal is to go beyond customer expectations. Similarly, in the hiring process, the objective is to present an enticing and vibrant portrayal of the offered opportunity. The employer should strive to create an in-color living image that captivates the candidate's attention, keeping them at the edge of their seat with anticipation.