“Raychel is a true super-connector. She brings a tremendous wisdom in the start-up space and has never ceased to amaze me with her industry acumen and ability to absorb market trends in an instant. Her marketing skills have been invaluable in launching the LA Chapter of WiCIF and she carries community and strong compassion with her into every room. Raychel is an incredibly organized leader with a creative and focused approach to every problem, making being on a team with her not only productive, but full of ease and inspiration.”
Raychel Espiritu
Los Angeles, California, United States
6K followers
500+ connections
Los Angeles, California, United States
6K followers
500+ connections
About
With over 16 years of professional experience, I have developed core competencies in…
Contributions
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You're starting a new digital marketing campaign. How can you ensure it's a success?
Different business models call for different KPIs. For example in a sales-led organization, leads would be an essential metric to track. Have your internal sales team determine a lead scoring system to determine the quality of leads. Attributing a quality score based on conversions (maybe 1-5 ranking) per channel (paid, SEO, social, etc) would then help you adjust budget accordingly and show you where to turn the dial up. If you’re a product-led organization where the end user can sign up or purchase on their own, then last-click attribution is essential here. Which channels are the highest conversions coming from? How can you utilize cookies/data to re-engage those that don’t convert? Product-led orgs will want to track click through rates
Activity
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Looking forward to rejoining The Drop to compare notes with founders & investors on driving scale for much needed solutions. DM me to connect live…
Looking forward to rejoining The Drop to compare notes with founders & investors on driving scale for much needed solutions. DM me to connect live…
Liked by Raychel Espiritu
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I'm SO damn proud of the Google (PLASTIC FREE!!!) packaging team! 📱 📦 🌱 We're excited to announce that our hardware packaging is now *100%*…
I'm SO damn proud of the Google (PLASTIC FREE!!!) packaging team! 📱 📦 🌱 We're excited to announce that our hardware packaging is now *100%*…
Liked by Raychel Espiritu
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Mark my words: Content, community, and (experiential) events are gonna be among the highest sought marketing skills over the next 3 years. While…
Mark my words: Content, community, and (experiential) events are gonna be among the highest sought marketing skills over the next 3 years. While…
Liked by Raychel Espiritu
Experience
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Education
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California State University-Northridge
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Activities and Societies: Filipino American Student Association
Helped raise over $5,000 for women's rights through The VDay Club
Member of Student Union
Helped organize campus events and fundraisers -
- Present
The goal of the growth marketing program is to build and evolve a growth marketing strategy across a diverse portfolio of channels and strategies that will ultimately drive meaningful business outcomes.
Licenses & Certifications
Volunteer Experience
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Event Organizer Volunteer
Startup Weekend
- 6 months
Science and Technology
Working with the Make In LA team to organize Latinx Startup Weekend at Toolbox LA. Overseeing logistics and event production.
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Marketing and Partnership Strategy
BritWeek Inc
- 2 years 1 month
Civil Rights and Social Action
I was part of the committee that helped organized BritWeek in Los Angeles in 2015. I attended meetings with a round table of leaders, innovators, community members, entrepreneurs, and notable women in tech to help plan various events.
Most notably, I helped organize the hackathon BritCode: Coding for Kids. My duties included:
- Digital Marketing Strategy
- Partnerships
- Helped secure venue -
Director of Digital Marketing
Girls in Tech, Los Angeles
- 4 years 1 month
Science and Technology
- Create digital marketing strategies with an emphasis on social media channels
- Attend volunteer meetings
- Assist with organizing fundraising events
- Promoting events related to STEM
- Attending events such as TechWeek LA to promote our organization's cause and recruit volunteers
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Honors & Awards
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Small Business of the Year
State of California
Toolbox LA was selected as Assemblymember Gabriel's Small Business of the Year honoree for CA Small Business Day™ 2019.
We were one of 75 small business owners honored out of 3.3 million in the State of California!
Recommendations received
11 people have recommended Raychel
Join now to viewMore activity by Raychel
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👏 We are thrilled to celebrate this huge milestone for our LACI startup company alumni, Ampaire! Yesterday, they opened the doors to their new…
👏 We are thrilled to celebrate this huge milestone for our LACI startup company alumni, Ampaire! Yesterday, they opened the doors to their new…
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After the Great NY Climate Week Guide by NY Climate Tech, here is the Short LA Climate Week Guide (September 8-15)! With over 75 events already on…
After the Great NY Climate Week Guide by NY Climate Tech, here is the Short LA Climate Week Guide (September 8-15)! With over 75 events already on…
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Come join us on September 13 from 12-4pm at LA Climate Week! SidePorch and LA Climate Week will host a series of discussions focused on Industrial…
Come join us on September 13 from 12-4pm at LA Climate Week! SidePorch and LA Climate Week will host a series of discussions focused on Industrial…
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Grind season is back! Come join us at the Fall kick-off for the classic Deep Tech Brunch in West LA. Start your Friday morning surrounded by Deep…
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We are opening #ClimateWeekNYC! Join us at Newlab for a dynamic Innovation Showcase. This gathering will feature over 35 exciting pitches from…
We are opening #ClimateWeekNYC! Join us at Newlab for a dynamic Innovation Showcase. This gathering will feature over 35 exciting pitches from…
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The world's largest AI Filmmaking conference based in LA is now going international! That's right! AI on the Lot is going to Toronto 🇨🇦 We will…
The world's largest AI Filmmaking conference based in LA is now going international! That's right! AI on the Lot is going to Toronto 🇨🇦 We will…
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Another major milestone for our portfolio company Outpost. That's $130m+ for Starburst Aerospace companies in 2024 STRATFIs.
Another major milestone for our portfolio company Outpost. That's $130m+ for Starburst Aerospace companies in 2024 STRATFIs.
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