About
Smith has spent close to 20 years in healthcare marketing first as a hospital marketing…
Articles by Reed
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Come Here Often? Facebook Posting Frequency of Hospitals.
Come Here Often? Facebook Posting Frequency of Hospitals.
By Reed Smith, MBA
Activity
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"People hear healthcare is a $4 trillion business and accounts for 18% of the gross domestic product, and assume the money primarily goes to the…
"People hear healthcare is a $4 trillion business and accounts for 18% of the gross domestic product, and assume the money primarily goes to the…
Liked by Reed Smith, MBA
Experience
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Education
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Licenses & Certifications
Volunteer Experience
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Patient Financial Experience Task Force
American Hospital Association
- Present 2 years 2 months
Health
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Digital Engagement Task Force
Society for Health Care Strategy & Market Development (SHSMD)
- 1 year 6 months
Health
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9th Grade Boys Sunday School Teacher
Thompson Station Church
- Present 2 years 1 month
Education
Publications
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Healthcare Mergers, Acquisitions, and Partnerships: An Insider's Guide to Communications, Second Edition
HealthLeaders
See publicationThis resource helps you to understand the foundational elements of a healthcare partnership and what they mean for communication during mergers and acquisitions.
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Social Media: Getting it right in the marketing plan
HealthManagement Volume 18 Issue 2
See publicationLeveraging digital resources is the key to successful marketing. Reed Smith of the Social Health Institute weighs in on what healthcare can do to leverage their reputation through a sound social media and digital marketing strategy.
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Who are the Storytellers?
Personal stories connect us to each other and to brands. Hospitals and hospital marketing teams are unique groups to tell stories and offer up many great story tellers: the patient, the caregiver, a physician or other internal advocates. Who are the storytellers in your organization? Once you find the story, how do you tell it?
Other authors -
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Bringing the Social Media #Revolution to Health Care
See publicationA century ago, the medical establishment considered Dr. Will and Dr. Charlie Mayo radicals because of their integrated approach to health care. Today, Mayo Clinic Center for Social Media (MCCSM) continues that legacy by inviting practitioners, patients, and caregivers to become actively engaged with one another for the sake of health and wellness. Social media makes this possible. Bringing the Social Media Revolution to Health Care goes beyond “how to” and presents strategic reasons to…
A century ago, the medical establishment considered Dr. Will and Dr. Charlie Mayo radicals because of their integrated approach to health care. Today, Mayo Clinic Center for Social Media (MCCSM) continues that legacy by inviting practitioners, patients, and caregivers to become actively engaged with one another for the sake of health and wellness. Social media makes this possible. Bringing the Social Media Revolution to Health Care goes beyond “how to” and presents strategic reasons to integrate social media into health care marketing and communications. Essays by thought-leaders and hands-on participants in health care social media bring the strategy and practice of social media to life. Includes: Foreword by John Noseworthy, M.D., President and CEO of Mayo Clinic; Preface by Farris Timimi, M.D., Medical Director of MCCSM; a special section about legal concerns and a checklist for strategic planning.
Honors & Awards
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2020 Healthcare Internet Hall-of-Fame Inductee
Healthcare Internet Conference
The Healthcare Internet Hall of Fame was established in November 2011, and although initially organized by Greystone.Net, the Hall of Fame is an independent organization whose annual inductees are selected by an independent Board of Judges. Inductions are made during the annual Healthcare Internet Conference.
To be inducted into the Healthcare Internet Hall of Fame, inductees must meet certain criteria. A nomination form, accompanied with the required nomination documentation, must be…The Healthcare Internet Hall of Fame was established in November 2011, and although initially organized by Greystone.Net, the Hall of Fame is an independent organization whose annual inductees are selected by an independent Board of Judges. Inductions are made during the annual Healthcare Internet Conference.
To be inducted into the Healthcare Internet Hall of Fame, inductees must meet certain criteria. A nomination form, accompanied with the required nomination documentation, must be completed for each potential candidate. Annual nominations for the Healthcare Internet Hall of Fame open on March 1st and close on August 1st. Exceptional individuals and organizations whose work and accomplishments have brought innovation and honor to the healthcare Internet industry should be considered as potential candidates.
Each nominated candidate is thoroughly reviewed by the independent Board of Judges. To be considered for a seat on the judging panel, each potential judge must meet certain requirements and submit an Application to be a Judge online.
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