About
Strategic Advisor, Thought Leader and Analyst, with exceptional experience and capability…
Articles by Rick
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What is the WD-40 of Broadcast Advertising?
What is the WD-40 of Broadcast Advertising?
By Rick Howe
Contributions
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What are the best techniques for delivering project presentations to stakeholders?
Your job is to persuade your audience: 1) Understand where your audience is coming from - their needs and their goals. 2) Sell yourself (not with a long list of credentials and achievements, but with your confidence and deep understanding of the project 3) Find something (however obvious) that they ALL can agree to. Get them to nod their heads, and you are VASTLY more likely to keep them nodding. Do all of that before you even mention the project.
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How can you involve stakeholders and clients in UX design while maintaining a user-centered approach?
In the entertainment space, we tend to forget the "U" in UX design. Frequently this is a result of the designers not being users of the product. I've seen dozens of companies where Television UX design is done by people who don't watch Television, and don't even OWN a Television!
Activity
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From Variety "Larry Ellison will own 77.5% of National Amusements through Pinnacle Media, a group of three ventures formed “as special-purpose…
From Variety "Larry Ellison will own 77.5% of National Amusements through Pinnacle Media, a group of three ventures formed “as special-purpose…
Shared by Rick Howe
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#InsideTelevision, the special edition of Sabio's #FridayFireside, welcomes our friend and industry visionary, Gary Lauder, the Managing Director of…
#InsideTelevision, the special edition of Sabio's #FridayFireside, welcomes our friend and industry visionary, Gary Lauder, the Managing Director of…
Shared by Rick Howe
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Tim Hanlon remains the #VoiceOfReason in a decidedly #Unreasonable TV industry.
Tim Hanlon remains the #VoiceOfReason in a decidedly #Unreasonable TV industry.
Shared by Rick Howe
Experience
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https://itvt.com/friday-fireside/
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Education
Organizations
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Television Academy
National Member, Interactive Media Peer Group
- Present -
CTAM
Member
- Present -
Cable Pioneers
Inducted in 2011
More activity by Rick
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Free from The Wall Street Journal, courtesy of my sponsors Sabio Operative Hub Entertainment Research Leap Media Group LLC Continuum Media and Eagle…
Free from The Wall Street Journal, courtesy of my sponsors Sabio Operative Hub Entertainment Research Leap Media Group LLC Continuum Media and Eagle…
Shared by Rick Howe
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Hmmmm. We are accustomed to seeing #TrainWrecks when #ElonMusk doesn't stay in his lane. Twitter X
Hmmmm. We are accustomed to seeing #TrainWrecks when #ElonMusk doesn't stay in his lane. Twitter X
Shared by Rick Howe
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"The broadband business doesn't require much expertise anymore," says Gary Lauder, my #VeryOpinionated guest on Sabio's #FridayFireside. Watch…
"The broadband business doesn't require much expertise anymore," says Gary Lauder, my #VeryOpinionated guest on Sabio's #FridayFireside. Watch…
Shared by Rick Howe
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#TalkBackToTelevision, sponsored by Hub Entertainment Research Operative and Leap Media Group LLC welcomes Andrew Solmssen, Executive Director of…
#TalkBackToTelevision, sponsored by Hub Entertainment Research Operative and Leap Media Group LLC welcomes Andrew Solmssen, Executive Director of…
Shared by Rick Howe
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Michael Collette is my guest on the Sept. 13 edition of Sabio's #FridayFireside.
Michael Collette is my guest on the Sept. 13 edition of Sabio's #FridayFireside.
Shared by Rick Howe
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Gary Lauder, my guest on a special #InsideTelevision episode of Sabio's #FridayFireside has a lot to say about our industry today, with #OneCaveat.…
Gary Lauder, my guest on a special #InsideTelevision episode of Sabio's #FridayFireside has a lot to say about our industry today, with #OneCaveat.…
Shared by Rick Howe
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CourtAvenue is the #Digital #AgencyOfRecord for KIA Motors, and to listen to my #TalkBackToTelevision guest Andrew Solmssen, they're having a ball!…
CourtAvenue is the #Digital #AgencyOfRecord for KIA Motors, and to listen to my #TalkBackToTelevision guest Andrew Solmssen, they're having a ball!…
Shared by Rick Howe
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#TalkBackToTelevision is coming to #TimesSquare on Sept. 17! Chris Falkner and I will be recording SHORT SHORT (:30 to :60) chats with TV Viewers…
#TalkBackToTelevision is coming to #TimesSquare on Sept. 17! Chris Falkner and I will be recording SHORT SHORT (:30 to :60) chats with TV Viewers…
Shared by Rick Howe
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CourtAvenue's Andrew Solmssen on this week's #TalkBackToTelevision, sponsored by Hub Entertainment Research Leap Media Group LLC and Operative Watch…
CourtAvenue's Andrew Solmssen on this week's #TalkBackToTelevision, sponsored by Hub Entertainment Research Leap Media Group LLC and Operative Watch…
Shared by Rick Howe
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Stephanie Mitchko Beale from AMC Networks was my #FridayFireside guest last year, talking about her new book "Mind Skills" with Linda Bjork. Here's…
Stephanie Mitchko Beale from AMC Networks was my #FridayFireside guest last year, talking about her new book "Mind Skills" with Linda Bjork. Here's…
Shared by Rick Howe
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#InsideTelevision tells the story about how the TV business got to where it is today. No better example than Gary Lauder (former Chairman of…
#InsideTelevision tells the story about how the TV business got to where it is today. No better example than Gary Lauder (former Chairman of…
Shared by Rick Howe
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Andrew Solmssen from CourtAvenue is my guest on #TalkBackToTelevision this week!
Andrew Solmssen from CourtAvenue is my guest on #TalkBackToTelevision this week!
Shared by Rick Howe
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Rick Howe The continued Balkan-ization of the tvOS landscape will only confuse average viewers more, and make the sub-par ad experience even worse.…
Rick Howe The continued Balkan-ization of the tvOS landscape will only confuse average viewers more, and make the sub-par ad experience even worse.…
Liked by Rick Howe
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