Rick Roth
Westchester County, New York, United States
6K followers
500+ connections
About
Rick is a marketing and brand communications expert who has led full service advertising…
Articles by Rick
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Questioning the impact of Shopper Marketing on Brand Health
Questioning the impact of Shopper Marketing on Brand Health
By Rick Roth
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Define & Live Real Purpose. Beware the Bandwagon
Define & Live Real Purpose. Beware the Bandwagon
By Rick Roth
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Building Brand Value vs. Building Big Data - - What's your real end game?
Building Brand Value vs. Building Big Data - - What's your real end game?
By Rick Roth
Activity
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Today's Ad Aged. "This Should Get Me Two New Clients." https://lnkd.in/eEgwC723
Today's Ad Aged. "This Should Get Me Two New Clients." https://lnkd.in/eEgwC723
Liked by Rick Roth
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So proud of PODEAN helping OluKai massively surpass category growth for years in a row. Partnership, transparency, trust, respect, inclusion and…
So proud of PODEAN helping OluKai massively surpass category growth for years in a row. Partnership, transparency, trust, respect, inclusion and…
Liked by Rick Roth
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When it comes to your personal wellbeing, don't neglect this one crucial area of life… With the fall semester ready to start and National Wellness…
When it comes to your personal wellbeing, don't neglect this one crucial area of life… With the fall semester ready to start and National Wellness…
Liked by Rick Roth
Experience
Education
Volunteer Experience
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Advisory Board
Peace First
- 5 years 5 months
Civil Rights and Social Action
Peace First believes in the power of young people to change the world—not someday in the future—right now. This belief is grounded in twenty years of experience preparing young people with the skills and commitments necessary to create truly just solutions to problems, and then supporting them to implement those solutions—what we call peacemaking. When young people are prepared and supported in this way, there is no limit to their power to create a better, more just world.
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Former Board Member
CBRTF
- 1 year 2 months
Economic Empowerment
Collaborating with industry professionals in the blockchain, finance, legal, and regulatory sectors to foster smart regulation in the cryptocurrency and blockchain space.
Publications
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Define & Live Real Purpose. Beware the Bandwagon.
Huffington Post
As you start your business, as you build your company, as you turn your ship…take the time to sharpen your Strategic Platform. Take the time to nail down as clearly and succinctly as possible…what you believe, what you do, what you stand for and Why.
And then the hard work starts.
Be ready to live your Purpose. Be careful of the bandwagon. -
Be Honest With What You Do Best - Pretending is a slippery slope
Huffington Post, Linkedin
We all understand new business hunger, how rapidly our world is changing and the ongoing need to adapt. But it hurts us all when we pretend to be something we’re not. The reality sets in quickly, creating serious risk and a damaging impression that will not be forgotten.
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Choosing The Right Agency
The Huffington Post
How do you find the right agency?
If a marketer could design his own perfect agency today here is how he or she might approach it. -
Do Your Business Customers Love Your Brand
Advertising Age
Successful B-to-B Brands Must Be Just as Rigorous as B-to-C Brands. A discussion on theory and process.
Also posted on Linkedin -- https://www.linkedin.com/pulse/btb-marketers-do-your-customers-love-brand-rick-roth?trk=prof-post -
Agent of Change
Ithaca College - IC View
The advertising business has undergone dramatic change over the last several years. Consumers are more in control over how and where they engage with a brand, and retail customers hold more and more power over which brands they will support. Advertisers need integrated marketing...
Organizations
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Phoenix Media Group
Advisory Board Member
- PresentPhoenix Media Group is a New York City based content and entertainment studio committed to creating extraordinary digital brand content and experiences that drive engagement and marketplace advantage with unusual speed and value.
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Peace First
Advisory Board
- PresentPeace First believes in the power of young people to change the world—not someday in the future—right now. This belief is grounded in twenty years of experience preparing young people with the skills and commitments necessary to create truly just solutions to problems, and then supporting them to implement those solutions—what we call peacemaking. When young people are prepared and supported in this way, there is no limit to their power to create a better, more just world. Make a Gift to Peace…
Peace First believes in the power of young people to change the world—not someday in the future—right now. This belief is grounded in twenty years of experience preparing young people with the skills and commitments necessary to create truly just solutions to problems, and then supporting them to implement those solutions—what we call peacemaking. When young people are prepared and supported in this way, there is no limit to their power to create a better, more just world. Make a Gift to Peace First Today! www.peacefirst.org
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SalesWise
Advisory Board
- PresentSalesWise is an enterprise intelligence platform created to give sales professionals and their teams dramatic advantage in how they leverage business relationships for optimized sales performance. SalesWise technology frees the sales professional from unproductive busy-work to enable a level of unprecedented focus, effectiveness and success. https://www.saleswise.com/
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GlobeIn
Advisory Board
- PresentGlobeIn is a digital marketplace community dedicated to connecting working people in remote regions of the world to the global economy. It supports artisans from all walks of life with an emphasis on those in the developing world where, after agriculture, artisan goods are the second largest source of employment. GlobeIn is dedicated to reducing poverty by giving these artisans, and subsequently their communities, a global audience.
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AnchorFree
Advisory Board
- PresentAnchorFree’s mission is to provide secure and private access to the world’s information for every person on the planet. AnchorFree’s Hotspot Shield app is the world’s most popular freedom and privacy platform, that has had over 250 million downloads on mobile devices and computers. Hotspot Shield is the biggest disrupter of Internet censorship, enabling freedom for millions of people to access all of the world’s information.
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Powered Analytics
Advisory Board
-Redefining the retail shopping experience with beacon tech innovation and omni-channel shopper wisdom. Company purchased by Target.
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American Camp Association
Board of Directors
-Winner of Prudential Leadership Award for Outstanding Nonprofit Boards. The American Camp Association® (ACA) was honored with the Prudential Leadership Award for Outstanding Nonprofit Boards at the 2011 BoardSource Leadership Forum on September 23, 2011, in Atlanta, Georgia. This award is given in recognition of the critical role boards play in overseeing their organizations’ mission, finances, and strategic direction. The 2011 award also focused on organizations that have demonstrated…
Winner of Prudential Leadership Award for Outstanding Nonprofit Boards. The American Camp Association® (ACA) was honored with the Prudential Leadership Award for Outstanding Nonprofit Boards at the 2011 BoardSource Leadership Forum on September 23, 2011, in Atlanta, Georgia. This award is given in recognition of the critical role boards play in overseeing their organizations’ mission, finances, and strategic direction. The 2011 award also focused on organizations that have demonstrated governing with future outcomes in mind and honored the innovative and transformative work that nonprofit boards are doing to position their organizations for future success. “We are very pleased,” said Peg Smith, ACA’s chief executive officer. “This honor is a direct reflection of the hard work of the ACA leadership and board over the past four years.” The Prudential Leadership Award for Outstanding Nonprofit Boards is a BoardSource program, a national organization dedicated to advancing the public good by building exceptional nonprofit boards and inspiring board service. Cash awards for the program were provided by Prudential and The Prudential Foundation. The American Camp Association® (ACA) works to preserve, promote, and enhance the camp experience for children and adults. ACA-Accredited® camp programs ensure that children are provided with a diversity of educational and developmentally challenging learning opportunities. There are over 2,400 ACA-accredited camps that meet up to 300 health and safety standards. For more information, visit www.ACAcamps.org.
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Ogilvy & Mather Worldwide
World Wide Board of Directors - Ogilvy Group
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More activity by Rick
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France started to have some tech innovation recently and the gov’t of France just killed any desire for a start up founder to build in France. Hoping…
France started to have some tech innovation recently and the gov’t of France just killed any desire for a start up founder to build in France. Hoping…
Liked by Rick Roth
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When I was a CCO, a friend wanted me to meet an "older" creative team — I think they were in their early 50s. I took the meeting, but I probably…
When I was a CCO, a friend wanted me to meet an "older" creative team — I think they were in their early 50s. I took the meeting, but I probably…
Liked by Rick Roth
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As Abby Levy and I shared on CNBC this week, we are in the prime-time of tackling the tremendous opportunities and changes of the longevity…
As Abby Levy and I shared on CNBC this week, we are in the prime-time of tackling the tremendous opportunities and changes of the longevity…
Liked by Rick Roth
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So what's Craig Dubitsky's formula for building brands and products people actually care about? Here's my 3-part simple-as-can-be take... 𝗛𝗲…
So what's Craig Dubitsky's formula for building brands and products people actually care about? Here's my 3-part simple-as-can-be take... 𝗛𝗲…
Liked by Rick Roth
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📗 This week I heard from my literary agent that a royalty check is headed my way. I cannot tell you how grateful I am that, nearly 10 years after it…
📗 This week I heard from my literary agent that a royalty check is headed my way. I cannot tell you how grateful I am that, nearly 10 years after it…
Liked by Rick Roth
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It was a phenomenal week at mktg.ai with exciting meetings leading to locking in our second client! When they input their credentials and APIs went…
It was a phenomenal week at mktg.ai with exciting meetings leading to locking in our second client! When they input their credentials and APIs went…
Liked by Rick Roth
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“Hope is makin’ a comeback!” — Michelle Obama Thank you Oprah Daily LLC for these fabulous photos from the #DNC last night. #HarrisWalz2024…
“Hope is makin’ a comeback!” — Michelle Obama Thank you Oprah Daily LLC for these fabulous photos from the #DNC last night. #HarrisWalz2024…
Liked by Rick Roth
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I read an article recently about testing AI at Meta powered advantage + tools which raised some interesting questions: How can brands balance lower…
I read an article recently about testing AI at Meta powered advantage + tools which raised some interesting questions: How can brands balance lower…
Liked by Rick Roth
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Thanks to Nicole Yelsey at KindWorks.AI for a great discussion on how leading with kindness is about caring about those in your stewardship—and in a…
Thanks to Nicole Yelsey at KindWorks.AI for a great discussion on how leading with kindness is about caring about those in your stewardship—and in a…
Liked by Rick Roth
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