Rick Roth

Rick Roth

Westchester County, New York, United States
6K followers 500+ connections

About

Rick is a marketing and brand communications expert who has led full service advertising…

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Activity

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Experience

  • Meaningful Partners Graphic
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    New York, NY

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    Greater New York City Area

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    New York

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    Greater New York City Area

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Education

Volunteer Experience

  • American Camp Association Graphic

    Board of Directors

    American Camp Association

    - 3 years

    Children

  • Peace First Graphic

    Advisory Board

    Peace First

    - 5 years 5 months

    Civil Rights and Social Action

    Peace First believes in the power of young people to change the world—not someday in the future—right now. This belief is grounded in twenty years of experience preparing young people with the skills and commitments necessary to create truly just solutions to problems, and then supporting them to implement those solutions—what we call peacemaking. When young people are prepared and supported in this way, there is no limit to their power to create a better, more just world.

  • CBRTF Graphic

    Former Board Member

    CBRTF

    - 1 year 2 months

    Economic Empowerment


    Collaborating with industry professionals in the blockchain, finance, legal, and regulatory sectors to foster smart regulation in the cryptocurrency and blockchain space.

Publications

  • Define & Live Real Purpose. Beware the Bandwagon.

    Huffington Post

    As you start your business, as you build your company, as you turn your ship…take the time to sharpen your Strategic Platform. Take the time to nail down as clearly and succinctly as possible…what you believe, what you do, what you stand for and Why.
    And then the hard work starts.
    Be ready to live your Purpose. Be careful of the bandwagon.

    See publication
  • Be Honest With What You Do Best - Pretending is a slippery slope

    Huffington Post, Linkedin

    We all understand new business hunger, how rapidly our world is changing and the ongoing need to adapt. But it hurts us all when we pretend to be something we’re not. The reality sets in quickly, creating serious risk and a damaging impression that will not be forgotten.

    See publication
  • Choosing The Right Agency

    The Huffington Post

    How do you find the right agency?
    If a marketer could design his own perfect agency today here is how he or she might approach it.

    See publication
  • Do Your Business Customers Love Your Brand

    Advertising Age

    Successful B-to-B Brands Must Be Just as Rigorous as B-to-C Brands. A discussion on theory and process.
    Also posted on Linkedin -- https://www.linkedin.com/pulse/btb-marketers-do-your-customers-love-brand-rick-roth?trk=prof-post

    See publication
  • Agent of Change

    Ithaca College - IC View

    The advertising business has undergone dramatic change over the last several years. Consumers are more in control over how and where they engage with a brand, and retail customers hold more and more power over which brands they will support. Advertisers need integrated marketing...

    See publication

Organizations

  • Phoenix Media Group

    Advisory Board Member

    - Present

    Phoenix Media Group is a New York City based content and entertainment studio committed to creating extraordinary digital brand content and experiences that drive engagement and marketplace advantage with unusual speed and value.

  • Peace First

    Advisory Board

    - Present

    Peace First believes in the power of young people to change the world—not someday in the future—right now. This belief is grounded in twenty years of experience preparing young people with the skills and commitments necessary to create truly just solutions to problems, and then supporting them to implement those solutions—what we call peacemaking. When young people are prepared and supported in this way, there is no limit to their power to create a better, more just world. Make a Gift to Peace…

    Peace First believes in the power of young people to change the world—not someday in the future—right now. This belief is grounded in twenty years of experience preparing young people with the skills and commitments necessary to create truly just solutions to problems, and then supporting them to implement those solutions—what we call peacemaking. When young people are prepared and supported in this way, there is no limit to their power to create a better, more just world. Make a Gift to Peace First Today! www.peacefirst.org

  • SalesWise

    Advisory Board

    - Present

    SalesWise is an enterprise intelligence platform created to give sales professionals and their teams dramatic advantage in how they leverage business relationships for optimized sales performance. SalesWise technology frees the sales professional from unproductive busy-work to enable a level of unprecedented focus, effectiveness and success. https://www.saleswise.com/

  • GlobeIn

    Advisory Board

    - Present

    GlobeIn is a digital marketplace community dedicated to connecting working people in remote regions of the world to the global economy. It supports artisans from all walks of life with an emphasis on those in the developing world where, after agriculture, artisan goods are the second largest source of employment. GlobeIn is dedicated to reducing poverty by giving these artisans, and subsequently their communities, a global audience.

  • AnchorFree

    Advisory Board

    - Present

    AnchorFree’s mission is to provide secure and private access to the world’s information for every person on the planet. AnchorFree’s Hotspot Shield app is the world’s most popular freedom and privacy platform, that has had over 250 million downloads on mobile devices and computers. Hotspot Shield is the biggest disrupter of Internet censorship, enabling freedom for millions of people to access all of the world’s information.

  • Powered Analytics

    Advisory Board

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    Redefining the retail shopping experience with beacon tech innovation and omni-channel shopper wisdom. Company purchased by Target.

  • American Camp Association

    Board of Directors

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    Winner of Prudential Leadership Award for Outstanding Nonprofit Boards. The American Camp Association® (ACA) was honored with the Prudential Leadership Award for Outstanding Nonprofit Boards at the 2011 BoardSource Leadership Forum on September 23, 2011, in Atlanta, Georgia. This award is given in recognition of the critical role boards play in overseeing their organizations’ mission, finances, and strategic direction. The 2011 award also focused on organizations that have demonstrated…

    Winner of Prudential Leadership Award for Outstanding Nonprofit Boards. The American Camp Association® (ACA) was honored with the Prudential Leadership Award for Outstanding Nonprofit Boards at the 2011 BoardSource Leadership Forum on September 23, 2011, in Atlanta, Georgia. This award is given in recognition of the critical role boards play in overseeing their organizations’ mission, finances, and strategic direction. The 2011 award also focused on organizations that have demonstrated governing with future outcomes in mind and honored the innovative and transformative work that nonprofit boards are doing to position their organizations for future success. “We are very pleased,” said Peg Smith, ACA’s chief executive officer. “This honor is a direct reflection of the hard work of the ACA leadership and board over the past four years.” The Prudential Leadership Award for Outstanding Nonprofit Boards is a BoardSource program, a national organization dedicated to advancing the public good by building exceptional nonprofit boards and inspiring board service. Cash awards for the program were provided by Prudential and The Prudential Foundation. The American Camp Association® (ACA) works to preserve, promote, and enhance the camp experience for children and adults. ACA-Accredited® camp programs ensure that children are provided with a diversity of educational and developmentally challenging learning opportunities. There are over 2,400 ACA-accredited camps that meet up to 300 health and safety standards. For more information, visit www.ACAcamps.org.

  • Ogilvy & Mather Worldwide

    World Wide Board of Directors - Ogilvy Group

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