Rob Garrett

Rob Garrett

Sales Leadership | Strategic Partnerships | Market Development

Greater Milwaukee
890 followers 500+ connections

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LBB & Co.

About

A high-performing, results-focused agency principal, passionate senior sales leader and seasoned partnership builder, I have more than 30 years of experience in the specialty retail industry leading action sports and outdoor product sales across multiple territories.

I manage several key national accounts across a 8-state region, while creating and implementing targeted regional marketing campaigns.

With extensive connections in the outdoor sports industry, my core strengths center on building strategic partnerships and sales teams to help stakeholders build brand value, increase sales and dominate market share.

One cannot be in this business for 36 years without a deep passion for outdoor sports. I enjoy and actively participate in as much as possible from skiing and fly fishing to SUP surfing.

Core expertise areas include:

Strategic Partnerships
Performance Measurement
Sales Leadership
Analytics
Market Planning
Project Management
Specialty Retail Sales
National Sales Program Development

Articles by Rob

  • Student Debt
    Jan 1, 2016

    Student Debt

    There are a lot of ways to look at the lasting effects of this issue and in the end they are all bad. Ask yourself what…

    1 Comment

Activity

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Experience

  • Director of Purchasing

    LBB & Co.

    - Present 3 years 1 month

  • Agency Principal

    The Foundry Sales Agency - Premium Accessories for Active Lifestyles

    - Present 27 years 2 months

    Wisconsin (WI, MN, IL, MI-UP, ND, SD, IA, NE)

    Successfully manage a 8-state region for sales of action sports premium accessories and footwear to retail outlets. Providing consistent account expansion and sales growth in a challenging Midwest market. Brand assortment includes Smith Sport Optics, OluKai, Outdoor Tech
    A few accomplishments to date include:
    • Consistently exceed annual sales goals working multiple distribution channels.
    • Support national marketing directive with collateral materials at retail level
    • Support…

    Successfully manage a 8-state region for sales of action sports premium accessories and footwear to retail outlets. Providing consistent account expansion and sales growth in a challenging Midwest market. Brand assortment includes Smith Sport Optics, OluKai, Outdoor Tech
    A few accomplishments to date include:
    • Consistently exceed annual sales goals working multiple distribution channels.
    • Support national marketing directive with collateral materials at retail level
    • Support grass roots and regional events

  • Richardson Sports Graphic

    Sales Representative

    Richardson Sports

    - Present 5 years 9 months

    Western Great Lakes

  • Olukai Graphic

    Sales Representative

    Olukai

    - 10 years 5 months

    Western Great Lakes

    Regional sales and marketing in Action Sports and Footwear channels.

  • Smith Sport Optics Graphic

    Sales Representative

    Smith Sport Optics

    - 13 years

    Western Great Lakes

    Time to pass the ball. Happy to exit after 20 great years working and continue a lifelong association with Smith.

  • Reef Graphic

    Sales Rep

    Reef

    - 8 years

    Wisconsin

    Grew Reef product sales exceeding sales goals seven out of eight years.

  • Smith Optics Graphic

    Western Great Lakes Sales Rep

    Smith Optics

    - 6 years 5 months

    IL, WI, MN, IA, NE, ND, SD, MI-UP

  • DAKINE Graphic

    Western Great Lakes Sales Rep

    DAKINE

    - 4 years 7 months

    Western Great Lakes

  • Sales Rep

    Volant Ski Co

    - 3 years

  • Director, Winter Sports, Camping and Cycling Division

    Sports, Inc

    - 1 year 8 months

    Lewistown, Montana

    Managed the $13M division(s) of Sports, Inc., a sporting goods buying group and marketing organization with more than 440 members and over 670 sales locations.
    Primary responsibilities included:
    • Coordinating vendor programs for member/shareholders
    • Successfully recruiting new shareholders
    • Negotiating and recruiting valuable vendors and programs
    • Communicating programs, information and results to member/shareholders on an ongoing basis

  • Dynastar Skis and Lange Skiboots Graphic

    Sales Representative

    Dynastar Skis and Lange Skiboots

    - 5 years 11 months

    Inter Mountain Region (Utah, Idaho, Wyoming & Montana)

    Managed a broad regional marketing effort and sales direction with specialty retailers, coordinating and organizing retailer events with athletes and celebrity sports personalities to promote the brand to new and existing customers.
    • Increased sales nearly 500% during tenure
    • Created strong alliances and brand partners

Education

Volunteer Experience

  • The Distinguished Gentleman's Ride Graphic

    Co-Host 2015 DGR Milwaukee

    The Distinguished Gentleman's Ride

    - Present 9 years 1 month

    Health

    Co-Hosted Milwaukee event which saw 53% growth in particiaption from prior year.
    All aspects of event covered, promotional, vendor relations and route details.
    Event maintained accordance to The Distinguished Gentleman's Ride purpose and direction.

  • The Distinguished Gentleman's Ride Graphic

    Co Host 2016 DGR MIlwaukee

    The Distinguished Gentleman's Ride

    - Present 8 years 1 month

    Health

    Organized Milwaukee charitable motorcycle ride to co-ordinate with Rides in over 500 cities around the globe on the same day.
    Ride organization included- Route Planning, Event Sponsors, Rider support details; Support vehicle, law enforcement, Rider safety and route signs.

Courses

  • Microsoft Excel

    Level 1 & 2

Honors & Awards

  • 2017 Rep of the year (Agency)

    OluKai

    Received 2017 Rep of the year honors for the Foundry Sales Agency from OluKai sales management team.

  • Regional Sales Agency of the Year 2015

    -

    Regional Sales Agency Top Honors Award- Central Region

  • Sales Rep of the Year Award

    Dealer Services Team

    Independent award voted on by the Dealer Services Team at Smith Optics.

  • Sales Agency of the Year

    Reef Sales Managment

    Sales and service distinction for the men's category; Sandals, Shoes and apparel.

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Elementary proficiency

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