Rob Beeler

“Crowdsourcing is an oft-overused term, but in the world of Digital Ad Operations, it's a reality--it's the primary way the industry transfers knowledge. There are no degrees or advanced studies in it, you just connect with others and collectively figure it out. No one person that I've met in 17 years of working in Ad Ops personifies this connectivity more than Rob Beeler. It's not six degrees of Beeler, it's at most two. He literally knows everyone! He is extremely knowledgable on the broad range of industry topics, is passionate about exploring solutions, and then, most importantly, has a unique way of unifying disparate groups of people, connecting them, and fostering the "it's us as a community" mentality that has been critical to my team's success at the PGA TOUR, me personally, and just about everyone else that works in the space. ”

“I made an offer to Rob in 2008 when it became abundantly clear that he was the natural leader of the AdMonsters community. As a frequent participant in the conference, Rob not only demonstrated his mastery of the incredibly complex subject of digital ad operations, but also that he was someone who cared deeply about the community and was drawn to a leadership role. I think the final straw, so to speak, was when I realized that he (or someone) had "AdBeeler" T-shirts printed up in the style of the AdMonsters logo. It's not often that someone emerges organically as the perfect fit for a job, but that literally said it all – and happily, Rob joined the AdMonsters team shortly thereafter. Despite having no prior experience in an editorial role, Rob quickly grew into a community organizer, conference programmer, wrangler of speakers and subjects, as well as a top-notch writer on all things ad ops. Rob led the production of the acclaimed AdMonsters Publisher Forum conference series as it grew from a bi-annual event for ~60 people to a quarterly series with events across the U.S. and throughout Europe. Not long after he joined the company we launched an entirely new conference series and brand: OPS, which Rob led from the start. OPS is now a highly successful series in its own right, with many hundreds of participants at the 2016 OPS event. Rob has also been a key part of the successful transition of AdMonsters to Access Intelligence following our acquisition in 2015. As part of that transition, Rob was promoted to Publisher and GM of the AdMonsters business, and has demonstrated his ability to step up from an editorial role to a business leader, successfully adding conference operations, marketing, sales and strategy to his responsibilities while continuing to produce "best yet" events one after another. AdMonsters is recognized within Access Intelligence as an example of an unusually smooth and successful transition, and Rob's work is a huge part of why that has gone so well. Rob is a natural leader, a true people person, a connector, a humble and thoughtful guy with a down-to-earth sense of humor, a jack-of-all-trades, as well as an ad ops and online media expert and a seasoned, skilled and successful conference producer. Rob is one of the main reasons that AdMonsters has had such a huge impact on the global ad ops community. I feel lucky to have had the opportunity to work so closely with him for all these years! ”