“Robin is an exceptional creative add to the Blessings organization. She is extremely well spoken, visually and verbally innovative and unique in her approach in getting the wow factor across. She thinks cross collaboratively and always is passionate about the result of every project, expecting the same from her team. She is resourceful in her management of day to day, quarterly and annual campaigns while developing program, volunteer, and donor facing materials. Most importantly to me, Robin is responsive to our national media connections and helps to earn millions of dollars in placement via broadcast, social and print messaging. She makes sure that my partners are ‘heard’ and that we as an organization put their messaging out correctly. In working with highly visible partners and strategic marketing campaigns, time management is a must, and her turnaround time is on point, and second to none. I would recommend Robin to anyone looking for campaign development, collaboration, clarity, and for a team player who works hand in hand until the job is delivered.”
About
An impact- and success-driven marketing professional, my marketing background expands 20…
Experience
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Education
Projects
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Public Relations Experience — Blessings in a Backpack
I have experience doing media interviews — radio, TV, web-based, and podcast — for the national organization Blessings in a Backpack. My most recent media training was in the summer of 2023, which included crisis communication.
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Digital media and creative communications lead during the Buffalo Bills Mafia + Blessings in a Backpack movement
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Digital media and creative communications lead during the Buffalo Bills Mafia + Blessings in a Backpack movement in January 2021. 2.3 billion people were reached through this viral campaign that raised over $500,000 to feed kids who might otherwise go hungry.
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2500% growth on Instagram — Blessings in a Backpack
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Managed Blessings in a Backpack's social media accounts from October 2015 to April 2021. In that time, our Instagram account grew by 2,500%! Below are examples of IG posts that show my strengths in content creation, selecting or creating visuals, and storytelling.
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Digital Marketing Lead on Significant Cause-Marketing Campaigns — Blessings in a Backpack
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Digital marketing lead on significant cause-marketing campaigns, including KKW x KRIS (fragrance collaboration between Kim Kardashian and Kris Jenner) benefiting Blessings during the COVID-19 pandemic, as well as Fabletics, Vera Bradley, KFC, Alex and Ani, and more.
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"Love is a Verb" Valentine's Day Activity - Blessings in a Backpack
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Inspired by Blessings’ partnership with actress and philanthropist Jennifer Garner, I created the “Love is a Verb” campaign, focused on children giving back to their communities. In collaboration with Kentucky Teacher of the Year, I created a lesson plan for educators to use for this activity.
Honors & Awards
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"A League of Their Own Award"
Junior League of Louisville
This award is presented to a committee that personifies team spirit. This committee has worked together effectively throughout the year and has met all challenges head on to successfully accomplish their assignment.
Co-Chair, 2016 BloomingDeals Committee (Fundraising) -
“A League of Their Own Award”
Junior League of Louisville
This award is presented to a committee that personifies team spirit. This committee has worked together effectively throughout the year and has met all challenges head on to successfully accomplish their assignment.
Co-chair, 2014 American Girl Fashion Show Committee (Fundraising) -
Regional Social Media Contest
Toastmaster International
Placed second in Toastmaster International's regional social media contest, July 2014, for the Peace Speakers Toastmasters Club's Facebook page.
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“Membership of Achievement—Personal Development Leadership Award”
Junior League of Louisville
This award is given to a member who takes the initiative to go above and beyond her committee and membership responsibilities. This member exhibited a great can-do attitude, has taken thankless jobs, and has risen to the occasion when called upon.
Chair, PR/Marketing Committee -
Winner: Video Branding Contest
Toastmaster International
Named winner of Toastmasters International's Video Branding Contest, November 2013, for video submitted by the Peace Speakers Toastmasters Club.
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“A League of Their Own Award”
Junior League of Louisville
This award is presented to a committee that personifies team spirit. This committee has worked together effectively throughout the year and has met all challenges head on to successfully accomplish their assignment.
Member, Bluegrass Gatherings Cookbook Committee
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