Rochelle Silveira

Rochelle Silveira

Huntsville, Alabama, United States
5K followers 500+ connections

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About

I am a serial entrepreneur and experienced product manager with a background in fintech…

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Activity

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Experience

  • gener8tor Graphic

    gener8tor

    Huntsville, Alabama, United States

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    United States & Brazil

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    United States

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    Gramado, Rio Grande do Sul, Brazil

Education

Licenses & Certifications

Volunteer Experience

  • Founder Institute Porto Alegre Graphic

    Mentor

    Founder Institute Porto Alegre

    - Present 5 years 8 months

    Economic Empowerment

    I participate as a mentor for FI, especially for the Porto Alegre/RS and online chapters, providing support mainly on management, culture and leadership, product development and product-market-fit, and pricing and go-to-market strategies.

    Founder Institute is a business incubator with a pre-acceleration program that aims to democratize entrepreneurship. Although based in Silicon Valley, the Founder Institute maintains chapters in over 180 cities and over 65 nations, where it offers a…

    I participate as a mentor for FI, especially for the Porto Alegre/RS and online chapters, providing support mainly on management, culture and leadership, product development and product-market-fit, and pricing and go-to-market strategies.

    Founder Institute is a business incubator with a pre-acceleration program that aims to democratize entrepreneurship. Although based in Silicon Valley, the Founder Institute maintains chapters in over 180 cities and over 65 nations, where it offers a four-month part-time program for new and early-stage entrepreneurs to help them develop their business ideas and build a company.

    As difficult as opening a company is closing one, and that's why Founder is focused on the entrepreneur, not the idea itself, and works like a sandbox where in 12 weeks of the program you feel firsthand what it's like to be an entrepreneur and start a startup. Among the key requirements for graduation is the creation of a fully operational company by the end of the four-month program.

    Skills: Recruiting · Leadership · Business Strategy · Team Leadership · Entrepreneurship · Business Development

  • Techstars Graphic

    Mentor

    Techstars

    - Present 6 years 2 months

    Economic Empowerment

    I participate as a mentor for the Techstars Global Mentor Network since 2023 and Startup Weekend events since 2018, providing support mainly on management, culture and leadership, pitch, product development and product-market-fit, and pricing and go-to-market strategies.

  • NASA - National Aeronautics and Space Administration Graphic

    Pit Crew Volunteer - NASA Rover Challenge 2023

    NASA - National Aeronautics and Space Administration

    - 1 month

    Science and Technology

    I participated as a volunteer in the pit crew of NASA Human Exploration Rover Challenge at the Marshall Space Flight Center in Huntsville, AL in April 2023, providing repairs, tools, and translation support during the three days of event, for 61 teams representing 30 countries, 45 universities, and 16 high schools.

  • StartSe Graphic

    Event Staff

    StartSe

    - Present 6 years 1 month

    Economic Empowerment

    I participated as a volunteer in the organization of Silicon Valley Learning Experience at StartSe in July 2018, an international executive education program that consists of immersion with +100 executives from different sectors learning together in practice how to get their growth strategies out of paper in a week immersive learning from the most innovative location on the planet.

  • Junior Achievement Brazil Graphic

    Mentor

    Junior Achievement Brazil

    - 4 months

    Economic Empowerment

    I participate as a mentor at JA Startup, a program that turns young people from 15 to 24 years old into entrepreneurs, through practical learning, so that young people know concepts, tools and develop the necessary skills to transform their ideas into high impact startups.

Projects

  • Simplu

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    As Senior Business & Product Manager at Simplu, an online service via WhatsApp to facilitate the retirement process application for the elderly, I led end-to-end business and product lifecycle and cross-functional teams.

    My accomplishments include:
    • Built the company's strategy and business positioning with an innovative operation method to offer the service via WhatsApp that previously could only be offered by lawyers.
    • Executed market analysis, creating a pricing and…

    As Senior Business & Product Manager at Simplu, an online service via WhatsApp to facilitate the retirement process application for the elderly, I led end-to-end business and product lifecycle and cross-functional teams.

    My accomplishments include:
    • Built the company's strategy and business positioning with an innovative operation method to offer the service via WhatsApp that previously could only be offered by lawyers.
    • Executed market analysis, creating a pricing and positioning strategy for competitive differential.
    • Led the business development area, analyzing and contracting the technical solutions to offer the services utilizing robots via WhatsApp.
    • Created multiple guides and educational e-books to share with potential clients on retirement application.
    • Strategized the service operation and built the robot flows for automated conversation on WhatsApp.
    • Oversaw brand development, marketing strategy and go-to-market plan.
    • Trained the operation and customer experience teams (retirement lawyers) for the daily operation for the back-office chats and calls.
    • Built internal processes, stakeholders reports with operation and sales metrics.

    See project

  • Quiq

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    As Senior Product Manager at Quiq, a SaaS solution for food service delivery management, I led end-to-end product lifecycle and cross-functional teams, working with large international partners, including McDonald’s, Bobs, Domino's, Outback, KFC, Rei do Mate, Spoletto, and Croasonho, among others. I built and led a diverse, remote team across 8 states in Brazil and managed stakeholder relationships, reporting to investors and gastronomic partner chains.

    My accomplishments include:
    •…

    As Senior Product Manager at Quiq, a SaaS solution for food service delivery management, I led end-to-end product lifecycle and cross-functional teams, working with large international partners, including McDonald’s, Bobs, Domino's, Outback, KFC, Rei do Mate, Spoletto, and Croasonho, among others. I built and led a diverse, remote team across 8 states in Brazil and managed stakeholder relationships, reporting to investors and gastronomic partner chains.

    My accomplishments include:
    • Strategizing the product concept, roadmap, and implementation, aligning different needs of the 8 gastronomic business partners of the company.
    • Aligning the product roadmap with stakeholders and business needs, successfully rolling out the software for 5,000 gastronomic stores of partners, as well as driving growth outside the partner's chains.
    • Executing customer development and process validation with gastronomic chain partners.
    • Conducting market analysis, creating pricing and positioning strategies for competitive differentiation.
    • Led business development and partnerships with distribution and delivery companies such as Uber Eats, iFood, Rappi, and Rede.
    • Managing cross-functional teams with UX/UI designers, product owners, tech leads, developers, DevOps, marketing, customer experience, business development, sales, and HR, leading a team of 70 people in product & software development areas.
    • Implementing agile methodologies to define and track business and product metrics.
    • Mentoring the development of the team.
    • Launching two products, a web version used in the back-office of restaurants and a mobile version using a credit card POS machine with Rede.
    • Strategizing the product evolution to incorporate new business verticals, including solutions for logistics and a white-label marketplace as a service for the food sector.
    • Overseeing brand development, positioning, business strategy, pricing strategy, and go-to-market plan.

    See project

  • Wil

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    As Senior Product Manager at Wil, a fintech for governmental property taxes payment via credit card, I led end-to-end product lifecycle and cross-functional teams.

    My accomplishments include:
    • Strategized the product concept, roadmap, and implementation from the founder’s abstract idea to pay taxes using up to 4 credit cards, being responsible for the end-to-end product life cycle.
    • Aligned the product roadmap with the stakeholders and business needs to accept payments for all…

    As Senior Product Manager at Wil, a fintech for governmental property taxes payment via credit card, I led end-to-end product lifecycle and cross-functional teams.

    My accomplishments include:
    • Strategized the product concept, roadmap, and implementation from the founder’s abstract idea to pay taxes using up to 4 credit cards, being responsible for the end-to-end product life cycle.
    • Aligned the product roadmap with the stakeholders and business needs to accept payments for all the 5,500 cities in Brazil.
    • Led product development with cross-functional teams (UX/UI designs, tech lead, developers, marketing and customer experience).
    • Trained and mentored the operation, finance, and customer experience teams for the daily operation of the back-office payments.
    • Oversaw brand development, positioning, business strategy, and go-to-market plan.
    • Launched the platform with 4 months of development.

    See project

Honors & Awards

  • People’s Choice Award at Harvard SoCal 2nd Annual Pitch Event!

    Harvard Alumni Entrepreneurs SoCal

    Giveback received the People’s Choice Award at Harvard Alumni Entrepreneurs SoCal: 2nd Annual Pitch Competition

    Ba Minuzzi represented giveback alongside other amazing founders in a room full of investors at the event with HBS Association of Southern California, Harvard Business School Angels, and Harvard Alumni Entrepreneurs (thank you, Milena Bogdanova Bursztyn, for inviting us). After all the pitches, everyone who attended the event could vote on their favorite startup: and we got the…

    Giveback received the People’s Choice Award at Harvard Alumni Entrepreneurs SoCal: 2nd Annual Pitch Competition

    Ba Minuzzi represented giveback alongside other amazing founders in a room full of investors at the event with HBS Association of Southern California, Harvard Business School Angels, and Harvard Alumni Entrepreneurs (thank you, Milena Bogdanova Bursztyn, for inviting us). After all the pitches, everyone who attended the event could vote on their favorite startup: and we got the award of people’s choice as the favorite startup of the night! 🤩

    Seeing that more people resonate with our mission to make philanthropy easier and inspire others to give more is fantastic. 💛

    More to come! 🚀

  • Nominated for the Women that Build Awards by Globant as a tech entrepreneur in USA-Canada

    Globant

    I am extremely proud to share that I was nominated for the Women that Build Awards sponsored by Globant as a tech entrepreneur in USA-Canada. 👩‍💻

    The award aims to recognize outstanding women in science, technology, engineering, arts, and mathematics (STEAM) and to promote the inclusion and growth of women in the tech industry; it is promoted by Globant, one of the largest technology companies in software development and digital transformation.

    Inspiring women in the field of…

    I am extremely proud to share that I was nominated for the Women that Build Awards sponsored by Globant as a tech entrepreneur in USA-Canada. 👩‍💻

    The award aims to recognize outstanding women in science, technology, engineering, arts, and mathematics (STEAM) and to promote the inclusion and growth of women in the tech industry; it is promoted by Globant, one of the largest technology companies in software development and digital transformation.

    Inspiring women in the field of entrepreneurship and tech are very dear to my heart. Being considered for this award, already representing the USA market, feels like incredible recognition — especially in these early days at @giveback.social 🤩

    You can see my profile here: https://womenawards.globant.com/2022/TechEntrepreneur/RochelleSilveira

    #entrepreneurship #womenintech #womenthatbuildawards

  • Most Innovative Charity Companies of 2022

    Best California Startups

    giveback was named by Best California Startups as one of the Most Innovative Charity Companies of 2022

    Best Startup California tracks over 300,000 Californian startups and over 1,500,000 people who hold key positions in these companies.

  • Audaz: Participation in the bestseller and event

    Mauricio Benvenutti

    Audaz: the 5 skills to build unshakable careers and businesses these days is the second book by Maurício Benvenutti and addresses practically the skills to build unshakable careers and businesses. Maurício, a specialist in the universe of the most innovative solutions on the planet, shares in this work the 5 skills adopted by professionals and organizations that have taken the lead in the world: •Make an impact; • Look at the next turn; •Question instead of having the answer ready; •Do with…

    Audaz: the 5 skills to build unshakable careers and businesses these days is the second book by Maurício Benvenutti and addresses practically the skills to build unshakable careers and businesses. Maurício, a specialist in the universe of the most innovative solutions on the planet, shares in this work the 5 skills adopted by professionals and organizations that have taken the lead in the world: •Make an impact; • Look at the next turn; •Question instead of having the answer ready; •Do with people instead of for them; •Be diverse. In addition to presenting a direct and blunt vision of the future of jobs, professions and companies, AUDAZ is a practical guide for you to differentiate yourself in this increasingly competitive environment.

    I had the opportunity to have a little of my story recorded in the book, which also brings other inspiring examples, such as the case of Alessandra Morelle, Amit Eisler, Rodrigo Schiavini and several other amazing professionals!

    In December/2018, StartSe promoted in São Paulo an event inspired by the best seller AUDAZ, approaching in a practical, direct and objective way, how Brazilian men and women transformed opportunities into incredible projects, where I participated as a speaker, sharing about How to build a culture of the impossible, without being in Silicon Valley.

Languages

  • Inglês

    Full professional proficiency

  • Portuguese

    Native or bilingual proficiency

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