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Visionary leader, conceptual blending expert bringing the best of both coffee and hemp…
Articles by Roger
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LinkedIn Ads: Successful Group Targeting for Qualified Lead Generation
LinkedIn Ads: Successful Group Targeting for Qualified Lead Generation
By Roger Pilney
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4 LinkedIn Tips for Better B2B Social Advertising Campaigns
4 LinkedIn Tips for Better B2B Social Advertising Campaigns
By Roger Pilney
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LinkedIn Ads: CPC or CPM? How to Choose a Social Ad Cost Structure
LinkedIn Ads: CPC or CPM? How to Choose a Social Ad Cost Structure
By Roger Pilney
Activity
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36 years ago today in 1988 Dell Computer Corp went public, raising $30 million with a market capitalization of $85 million. Our shares debut at…
36 years ago today in 1988 Dell Computer Corp went public, raising $30 million with a market capitalization of $85 million. Our shares debut at…
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Experience
Education
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Dell Inc
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Activities and Societies: • Completed Resume Dynamics & Recruiting by the Numbers Training Certification. • Completed I.T. Infrastructure Certification Training program. • Completed the OZ Training program for Sales and Recruiting Professionals. • Received 3 awards for achieving 300% plus above quota while with Romac International/ Kforce.com
• Designed Marketing Strategies for Region that helped me to achieve top tier in performers for region.
• Designed, Trained and Implemented new recruiting techniques for our Region. Taught course to VP’s via conference call training.
• Wrote 3 white papers for Romac International/ Kforce.com regarding sales and recruiting strategies that were distributed nationally. -
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Crestcom training is a unique combination of live and video instruction. The Crestcom video faculty features many of the world’s most highly respected business authorities such as Zig Ziglar, Lisa Ford, and Dr. Jim Hennig.
Crestcom programs emphasize involvement, participation, team work … and leadership development. They represent an innovative departure from traditional training methodology. This program is completed over a 12 month period in a classroom setting. -
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Activities and Societies: RECRUITER MARATHON CLIENT DEVELOPMENT MARATHON SR. RECRUITER TUNE-UP Advanced Sales / Recruiter Training
"Morganite" since 1998
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AIRS is the only organization in the world dedicated to monitoring and researching the Web with the goal of developing the next generation of sourcing training and technologies.
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Certification, Resume Dynamics
Certification, IT Infrastructure / Organizational Training -
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Activities and Societies: Certified in Romac's advanced client development methodologies. Advanced training only given to "top performers" in the organization.
Training topics included Ethical Business Practices, Candidate Retention Solutions, Marketing, Client Relationship Building, Client Retention, Time Management Training, Reference Checking Guidelines, Interview Skills Training
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Activities and Societies: Training “30 Steps To Making A Placement” Training “How to become a 500K Biller”
Certificate, Head Hunting / Recruitment / Business Development
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Activities and Societies: Network Fundamentals. Topics studied ranged from networking essentials, common topologies, Network Operating Systems (NOSs), common LAN Protocols, cabling and connection options, bridges and routers, to Network Interface Cards (NICs) and client software.
Activities and Societies: Network Fundamentals. Topics studied ranged from networking essentials, common topologies, Network Operating Systems (NOSs), common LAN Protocols, cabling and connection options, bridges and routers, to Network Interface Cards (NICs) and client software.
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Activities and Societies: NEW RECRUITER START UP RECRUITER MARATHON CLIENT DEVELOPMENT MARATHON SR. RECRUITER TUNE-UP Advanced Sales / Recruiter Training
"Morganite" since 1998
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Certification, Video Conference Technology
Licenses & Certifications
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AWS Business Professional (Released September 2015)
AWS
Issued -
SMaC Certified, Social Media and Community Management
Dell Inc
Issued -
"Way2" Certified, Advanced Client Development
Romac Int. Way2
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Advanced Client Development
Morgan Consulting Group
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Advanced Contract Negotiating
Romac Int. Way2
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AIRS Trained, Internet Sourcing
AIRS
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Certificate, Head Hunting / Recruitment / Business Development
Anthony "Tony" Byrne Consulting
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Certification, Bullet Proof® Manager training
Crestcom International
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Certification, IT Infrastructure / Organizational Training
Dallas Training and Consulting Services
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Certification, Video Conference Technology
Vtel Training Camp
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Certified, Head Hunting / Recruitment
Morgan Consulting Group
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Certified, Head Hunting / Recruitment 2
Morgan Consulting Group
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Certified, Network Fundamentals
Compumaster
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Client Relationship Building, Client Retention, Time Management
Romac Int. Way2
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Time Management
Morgan Consulting Group
Volunteer Experience
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Six Flags Entertainment Corp Advisory Panel
Six Flags
- Present 13 years 3 months
Arts and Culture
Help influence new ride ideas, new promotions, advertising campaigns, what is offered in the parks, service offerings and more.
Projects
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Market Development Funding (MDF) Strategist - Global Business Dgital Marketing
Responsible for pursuing, developing, and coordinating partner funding for campaigns and programs within the Global Business Digital Marketing organization and Dell's current and / or potential MDF partners. Play a key role within the organization providing input and expertise on various marketing initiatives as they relate to Business Digital Marketing, Partner program efficiencies and reporting. Worked directly with Dell Partners and Dell Alliance Partner team members around the globe to…
Responsible for pursuing, developing, and coordinating partner funding for campaigns and programs within the Global Business Digital Marketing organization and Dell's current and / or potential MDF partners. Play a key role within the organization providing input and expertise on various marketing initiatives as they relate to Business Digital Marketing, Partner program efficiencies and reporting. Worked directly with Dell Partners and Dell Alliance Partner team members around the globe to devise and manage joint-marketing activities, coordinating with members of their teams, and support their efforts as needed.
Serve as point of contact for partner marketing activities, including joint-marketing and lead-generation campaigns, partner website content, lead generation collateral, presentations, and partner enablement tools for the BDM organization.
Coordinating and executing online partner events that may include coverage of in-person conferences, seminars, and support of user groups as they relate to our programs and activities.
Managing the MDF budget pipeline for the BDM organization.
Worked directly with the Marketing team to support product launches, campaigns and key events.
Key Skills:
Extraordinary relationship-building and relationship-management experience.
Deep understanding of B2B marketing, CXO Engagement, community management, social media syndication / amplification strategy, and ITDM sales enablement.
History of delivering successful content strategy and marketing programs (in-house and managed through vendors).
Successful program management, including skills to handle multiple projects at once, combined with hands-on execution.
Work with global and regional marketing teams at other technology companies to align goals and increase pipeline.
Work with partners and vendors in EMEA and APJ.Other creatorsSee project -
LinkedIn Training Ambassador
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LinkedIn Training specialist for Dell's Global English Social Media and Communities University. Teaching basic understanding of use and participation to strategy and campaign integration.
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eBusiness Sr. Advisor - Social Media & Innovation Programs Mngr - Global Business Digital Marketing
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• eBusiness Sr. Advisor - Social Media & Innovation Programs Manager - Responsible for contributing thought leadership to and implementation of Global cutting-edge social media strategy in support of large public and enterprise IT solutions and services across various social media properties, content marketing sites, offsite communities and blogs
• Work closely with Online Marketing, lead generation/content team, and product experts as well as with 3rd party agencies to develop and maintain…• eBusiness Sr. Advisor - Social Media & Innovation Programs Manager - Responsible for contributing thought leadership to and implementation of Global cutting-edge social media strategy in support of large public and enterprise IT solutions and services across various social media properties, content marketing sites, offsite communities and blogs
• Work closely with Online Marketing, lead generation/content team, and product experts as well as with 3rd party agencies to develop and maintain digital strategies that yield maximum partner and customer satisfaction with best ROI
• Assist in development, tracking & maintain a social media strategy and create training when necessary
• Provide Best Practices among assigned areas of interest
• Manage communities on site as well as those sponsored
• Engage with social media as the voice of Dell and mobilize other advocates to do the same
• Drive and present key metrics such as traffic, engagement and lead generation
• Stay current with social media trends and incorporate as appropriate to improve the customer experience
• Investigate and implement new technologies, services and capabilities and/or vendor solutions that enhance social media effort
• Manage vendor / partner relationships from funding requirements to project management
Core Team Memberships:
• Web Property Strategy & Social Presence Management Core Team
• CXO Outreach Core Team
• MDF Core Team
• Dell World Planning Core Team
• Property Innovation Core Team
• Strategic Partnerships Core Team
• LinkedIn Strategy Core Team
• English Speaking Global Community Engagement Strategies Core Team
• LinkedIn SME for the Dell Social Media Community
My Programs:
• Creator / Manager – Dell Enterprise LinkedIn Group
• Program Manager, Community Manager, Business Online Marketing & Engagement Strategies – EnterpriseEfficiency.com
• Social Media Team – Dell World
• Dell World Video Team – Sponsorships / Vendor Relations
• Social / Content Amplification Strategy – Dell WorldOther creatorsSee project -
Global Business Digital Market Core Teams - Dell
- Present
Core Team Memberships:
• Web Property Strategy & Social Presence Management Core Team
• CXO Outreach Core Team
• MDF Core Team
• Dell World Planning Core Team
• Property Innovation Core Team
• Strategic Partnerships Core Team
• LinkedIn Strategy Core Team
• English Speaking Global Community Engagement Strategies Core Team
• LinkedIn SME for the Dell Social Media Community -
Program Manager EnterpriseEfficiency.com
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Enterprise Efficiency: A unique interactive community of business technology leaders and executive decision makers – including CIOs, analysts, consultants, and other IT-involved professionals – to share ideas, insights, observations, and best practices, as well as the intellectual and emotional support to help enterprise technology executives make these goals a reality.
Awards:
Contributed towards win of Top Digital Marketer of the Year…Enterprise Efficiency: A unique interactive community of business technology leaders and executive decision makers – including CIOs, analysts, consultants, and other IT-involved professionals – to share ideas, insights, observations, and best practices, as well as the intellectual and emotional support to help enterprise technology executives make these goals a reality.
Awards:
Contributed towards win of Top Digital Marketer of the Year
http://www.btobonline.com/article/20120611/STRATEGY020101/120609979/rishi-dave
Technology Standard of Excellence for 2011
Reggie Silver Award winner in the B2B category
B2B Standard of Excellence for 2011
Honors & Awards
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On The Spot Award Award
VMWare
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Outstanding Achievement Award for Q4FY14
Dell
Outstanding Achievement Award for integrated marketing / campaign creation and funding strategies securing the most partner participation for Dell's Global Business Digital Marketing in a single quarter. Playing a key support role to a program braking records with nearly 5 billion in total social media reach which was over 3x the previous year for that project. Award for outstanding achievement that has a wide impact across the multiple business units and positively affects Dell’s Fiscal Year…
Outstanding Achievement Award for integrated marketing / campaign creation and funding strategies securing the most partner participation for Dell's Global Business Digital Marketing in a single quarter. Playing a key support role to a program braking records with nearly 5 billion in total social media reach which was over 3x the previous year for that project. Award for outstanding achievement that has a wide impact across the multiple business units and positively affects Dell’s Fiscal Year Initiatives.
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BtoB Social Media Marketing Awards - Best use of LinkedIn 2012
BtoB Magazine - Social Media Marketing Awards
BtoB Social Media Marketing Awards - Best use of LinkedIn 2012
Best use of LinkedIn by a corporation for business to business marketing, engagement, and retention. Social Media Marketing Awards are BtoB’s annual awards program honoring innovative social media marketing campaigns. Categories include best use of Twitter, best use of Facebook, best use of LinkedIn and more.
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Honorable Mention - APEX Awards 2012 - Best Blog - Enterprise Efficiency
APEX Awards for Publication Excellence, Communication Concepts Inc.
APEX Awards are based on excellence in graphic design, editorial content
and the ability to achieve overall communications excellence. -
Honorable mention for E2 - Hermes Creative Awards - Best B2B Website
Association of Marketing and Communication Professionals
Honorable mention for E2 (my project):
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The competition has grown to one of the largest of its kind in the world.
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Reggie Silver Award winner in the B2B category
Promotion Marketing Association
The Enterprise Efficiency (E2) project won the Reggie Silver Award in the B2B category - finalist included Ray Ban, USPS, and Unilever. The Reggie Awards, held by the Promotion Marketing Association, are one of the most prestigious awards competitions in the industry, honoring the top companies in promotion marketing.
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On-the-Spot Award
Dell
On-the-Spot Award … for outstanding performance and lasting contribution in support of PLE Online Marketing Campaigns
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B2B Standard of Excellence for 2011
Web Marketing Association
Honored by the Web Marketing Association for B2B Standard of Excellence for 2011 - EnterpriseEfficiency.com
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Technology Standard of Excellence for 2011
Web Marketing Association
Honored by the Web Marketing Association for the Technology Standard of Excellence for 2011 - EnterpriseEfficiency.com
Organizations
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Six Flags Entertainment Corp Advisory Panel
Advisory Panel Member
- PresentHelp influence new ride ideas, new promotions, advertising campaigns, what is offered in the parks, service offerings and more. **Unpaid / volunteer position** -Full Disclosure-
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Association of National Advertisers
Member
- PresentThe Association of National Advertisers (ANA) is the advertising industry’s oldest trade association, founded on June 24, 1910 in Detroit, Michigan by 45 companies to safeguard and advance the interests of advertisers and consumers. Currently, the ANA leads the marketing community by providing its members insights, collaboration, and advocacy. ANA’s membership includes 400 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising.
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ITSMA, Information Technology Services Marketing Association
Member
- PresentITSMA helps B2B companies market and sell services and solutions more effectively. We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA’s current members include business leaders such as AT&T, Capgemini, Cisco, Cognizant, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, Siemens, and…
ITSMA helps B2B companies market and sell services and solutions more effectively. We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA’s current members include business leaders such as AT&T, Capgemini, Cisco, Cognizant, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, Siemens, and Tata Consultancy Services, among others. Our custom research, consulting, and training cover topics such as Account-Based Marketing, Brand Positioning, Thought Leadership Marketing, Loyalty and Net Promoter, Sales Enablement, Social Media, and Solutions Marketing.
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Marketing Leadership Council
Member
- PresentThe Marketing Leadership Council is the source of innovative ideas and answers to many of the immediate business problems for over 2800 of your peers. Whether you are working to overcome business challenges, improve your function's performance, or develop your staff, we help you make faster, better decisions, and execute them to a world class standard.
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Texas Heat Wave Social Media Advisory Council
Director of Social Media, Communities, & CRM Strategy
-Director of Social Media, Communities, & CRM Strategy CRM, Customer Relationship Management, is an aspect of business management that most event coordinators should use to organize vender, attendee, and car show entrant relationships. The objective of using online CRM tools is to optimize marketing, vendor sales, PR, and other areas of their business to create and maintain loyalty, support, and satisfaction. In the case of Car & Truck shows and other large events an organizer actually has…
Director of Social Media, Communities, & CRM Strategy CRM, Customer Relationship Management, is an aspect of business management that most event coordinators should use to organize vender, attendee, and car show entrant relationships. The objective of using online CRM tools is to optimize marketing, vendor sales, PR, and other areas of their business to create and maintain loyalty, support, and satisfaction. In the case of Car & Truck shows and other large events an organizer actually has three set of clients they need to service as well as manage: • The vendors and other companies that participate (set up booths) and advertise (joint radio, TV and Newspaper advertisements, social media advertisements, or advertisements at the show itself) at your show or event. • The second are the visitors of the Car & Truck show event AKA the “fans”. • Finally, you should also consider the needs of the car show entrants after all they are providing much of the interest that keeps shows going and provide the least, yet most effective form of advertising, word of mouth. The theory is that the result of happy customers is a successful car show this time and every time thereafter. **Unpaid / volunteer position** -Full Disclosure-
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Texas Recruiters Association
Vice President
-Elected position to help guide direction of the group in the way of knowledge share, coordination of presenters to the organization, and chair round table discussions regarding best practices. In addition, I made presentations on evaluations of new technologies, tools and services and provided recommendations to industry leading recruiters from around the Texas area. Retired from organization in 2001. **Unpaid / volunteer position** -Full Disclosure-
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