About
Thank you for visiting my profile. I started my first business in 1980 and have since…
Articles by Roxanne
Contributions
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How can you improve your public speaking skills as a Content Strategist?
When we attempt to make content strategy engaging and useful to the audience, I believe a mix of narrative and data is the basic formula. Depending on your audience, you'll want to adjust the formula accordingly. For industries that are more "bottom-line" focused (and I know, all are, but some care about the numbers more overtly!), then the emphasis should be on 'measurables' and powerful data visualizations. For industries that are more "people" focused, narrative should take the lead. We know that emotion-infused case studies can impact your audience, primarily those in industries such as tourism.
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What techniques can you use to write engaging content?
I love to apply the "Rox 180º Rule." That is to start with the reader in mind. Often, we are amply endowed with the message we writers want to convey. I think it adds benefit to think about what parts are compelling to the reader? What problems can we solve or at least address for them? This can seem so obvious that it's easy to overlook! Being able to turn one's perspective around can save time and create a more effective end result. For long term writing projects, I like to create a mood board of the ideal and/or imagined reader. Having the visual "relationship" in front of me while writing keeps me focused on my topic and delivery methods.
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How can you evaluate your writing skills without feedback?
I often think that writing is merely the raw material and editing is when and where the magic happens. If you do not have an editor, I highly recommend this book: The Artful Edit by Susan Bell. She specifically addresses how to edit oneself and the book is filled with inspiring examples and countless specific techniques. It's theory and practice combined, with some fascinating literary history braided throughout. https://bookshop.org/p/books/the-artful-edit-on-the-practice-of-editing-yourself-susan-bell/8837855?ean=9780393332179
Activity
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Thanks to the good folks at Print Magazine for reprinting my My Favorite Things Substack essays. Here's one on introversion and extraversion. Hope…
Thanks to the good folks at Print Magazine for reprinting my My Favorite Things Substack essays. Here's one on introversion and extraversion. Hope…
Liked by Roxanne Darling 🌿
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Dear readers, writers, listeners: You are invited to a reading! I'll be sharing a 5-minute selection from my memoir, joined by others from our…
Dear readers, writers, listeners: You are invited to a reading! I'll be sharing a 5-minute selection from my memoir, joined by others from our…
Shared by Roxanne Darling 🌿
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Everyone who believes your only option is being picked up by a traditional publisher right out of the gate…. Please read this…
Everyone who believes your only option is being picked up by a traditional publisher right out of the gate…. Please read this…
Liked by Roxanne Darling 🌿
Experience
Education
Volunteer Experience
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Pro Bono Strategist and Web Support
Puakea Foundation of Hawaii, Inc
- Present 19 years
Education
This foundation provides classes and workshops to preserve Polynesian canoe culture and supports the growth of koa forests and the restoration of koa canoes.
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Pro Bono Web & Marketing Support
Ma Ka Hana Ka ʻIki
- Present 15 years 2 months
Children
This Hana, Maui nonprofit manages a building program for teens at Hana High School. They learn a technical trade and community values by building and repairing structures for the residents of Hana. I provide web, social media, and digital consulting and production services for them.
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Web Manager
100 Women Who Care Maui
- Present 8 years 6 months
Social Services
I built and maintain a WordPress website for this nonprofit and set up an email list for them on MailChimp. I also assist in person at the events, taking photos and sharing on Facebook.
http://www.100womenwhocaremaui.org
Publications
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I AM: For the Love of Nature
Self-Published
A book of my self-portraits in the American West accompanied by my original poems. A small book, meant to be read and re-read, to inspire self-acceptance and positive action in climate change, MeToo, aging, and consumerism.
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30 Days to Body Esteem
Self-Published
A daily affirmations book to support a positive relationship between mind, body, and soul. Published under my previous name, Mary Anne Benton
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No Train, No Gain!
Self-Published
An academic training manual for fitness instructors planning to sit for the ACE international fitness certification exam. It covered anatomy, physiology, kinesiology, nutrition, stress management, special populations (pregnancy and seniors), and exercise safety. Published under my previous name, Mary Anne Benton.
Projects
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Social Business Coach
- Present
I am the lead coach for an entirely new approach to managing your social business.
I offer a mindful approach to using social media and web/bobile tools, and especially dedicated to consultants, artists, small business owners, marketing managers, and nonprofits. This is an idea that has literally been on my wish list, years in the making! But it was only recently that I found the perfect web-based platform! -
New Media Artist-in-Residence Marketing Campaign
- Present
Innovative program to build year-long social buzz for a remote island in Hawaii. It won the award for Best Social Media Campaign in the state of Hawaii, given by Pacific Edge.
Other creatorsSee project -
Social Media Executive-in-Residence
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I worked with a large Hawaii-based nonprofit to launch their social business practice. Over the course of 7 months, I worked with an internal team to build a new website (on WordPress), set up all their social accounts (Facebook, LinkedIn, Twitter, Instagram, YouTube), establish a brand voice, and manage two small social marketing campaigns.
This was an ideal program as they invited me into their organization to help create a "social business" culture. I lived in the office a few days a…I worked with a large Hawaii-based nonprofit to launch their social business practice. Over the course of 7 months, I worked with an internal team to build a new website (on WordPress), set up all their social accounts (Facebook, LinkedIn, Twitter, Instagram, YouTube), establish a brand voice, and manage two small social marketing campaigns.
This was an ideal program as they invited me into their organization to help create a "social business" culture. I lived in the office a few days a month and our social team met via Skype for an hour each week. We used Basecamp to set and track goals and to do's and develop strategy and policy docs. I shared my connections both in social media and in traditional media and helped them launch as professionals and tap into a wider network of nonprofit professionals.
This type of methodical, organic learning was very effective as we were able to proceed at a steady pace while allowing for the client's changing schedule. I was available 24/7 for Q&A and emergency response; each person on the team was able to connect with me via the communication method of their choice.
We practiced at each step of the way, both in the ways we interacted as a team as well as in how we spread the message throughout the 400+ employee organization.
The project culminated in a Training Day that brought all of us together in one location, filmed by an aerial drone flight and shared on social media! It was the first company meeting where employees were encouraged to bring their mobile devices and share the highlights on social networks.Other creatorsSee project
Honors & Awards
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Top Social Media Influencer in Hawaii
Technology News Bytes
I was selected as one of Hawaiiʻs top social media influencers. Full details here:
http://www.tnblive.com/article/social-media-awards/oct/2012/top-15-social-media-influencers-honored-social-media-summit -
Best Social Media Campaign in Hawaii
Pacific Edge Magazine
I was awarded this for my innovative strategy created in late 2010 for the island of Lānaʻi. Full details can be found on our website:
http://www.barefeetstudios.com/2012/05/31/bare-feet-studios-final-three-for-best-social-media-campaign/
Languages
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French
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Spanish
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Recommendations received
17 people have recommended Roxanne
Join now to viewMore activity by Roxanne
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