About
Richard guides and advises clients on executive leadership, succession and recruitment &…
Articles by Richard
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Marketing Moves - the best of times, the worst of times for CMOs
Marketing Moves - the best of times, the worst of times for CMOs
By Richard Sanderson
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Attracting and retaining the best talent in professional services
Attracting and retaining the best talent in professional services
By Richard Sanderson
Activity
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A great Monday morning listen! My colleague Richard Sanderson sat down with Alan Hart to discuss the 2024 CMO Tenure Study, how different industries…
A great Monday morning listen! My colleague Richard Sanderson sat down with Alan Hart to discuss the 2024 CMO Tenure Study, how different industries…
Liked by Richard Sanderson
Experience
Education
Publications
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CMO Tenure Study
Spencer Stuart
Our 19th annual study of Chief Marketing Officer tenure and trends.
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CMO 2025
Spencer Stuart
Rapid and unpredictable waves of societal change combined with potent advances in technology and analytics have resulted in a growing scrutiny and re-evaluation of the CMO’s role. The role is already unrecognizable from what it was 10 years ago. Five years from now, it will look very different still.
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CMOs on Boards
Review and analysis of Chief Marketing Officer participation on boards of directors
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Marketing Moves 2017 Annual Review
The Best of Times and the Worst of Times: Record Turnover and CMO Succession Crisis Continues
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Marketing Moves, 2017 Q1 & Q2
• CMO succession crisis. Few companies appear to possess strong internal CMO succession options. 72% of CMO appointments in Q1 & Q2 were external hires. In the technology industry, 89% were external appointments.
• High volatility persists and is rising. 187 marketing leader appointments were recorded in Q1 & Q2. This is the highest observed number since we began tracking all hires 5 years ago.
• QSR hot seat. The turnover trend experienced by retail a year ago has spread to Quick…• CMO succession crisis. Few companies appear to possess strong internal CMO succession options. 72% of CMO appointments in Q1 & Q2 were external hires. In the technology industry, 89% were external appointments.
• High volatility persists and is rising. 187 marketing leader appointments were recorded in Q1 & Q2. This is the highest observed number since we began tracking all hires 5 years ago.
• QSR hot seat. The turnover trend experienced by retail a year ago has spread to Quick Service Restaurant category. 35% of CMOs have turned over at the top 20 QSRs in the last 6 months.
• Gender parity steps back. 41% of CMO appointments are women, down from 47% in Q3-Q4 2016Other authorsSee publication -
Marketing Moves 2016, Q3 & Q4
• Record turnover continues. 2016 saw the highest level of marketing-leadership appointments and turnover since Russell Reynolds Associates began comprehensively tracking all major appointments four years ago: 350 appointments compared to 281 in 2015 and 298 in 2014.
• Gender diversity takes a leap. A record 47% of marketing-leadership appointments were women during Q3-Q4 2016. Women have typically accounted for 40% of these appointments in the past.
• External hires continue to increase.…• Record turnover continues. 2016 saw the highest level of marketing-leadership appointments and turnover since Russell Reynolds Associates began comprehensively tracking all major appointments four years ago: 350 appointments compared to 281 in 2015 and 298 in 2014.
• Gender diversity takes a leap. A record 47% of marketing-leadership appointments were women during Q3-Q4 2016. Women have typically accounted for 40% of these appointments in the past.
• External hires continue to increase. The majority of publicly reported chief marketing officer appointments continue to be external hires. The final two quarters of 2016 saw the highest proportion yet, at 74 percent.Other authorsSee publication -
Wanted: The CMO of the Future
Wall Street Journal
What traits are companies looking for in their next CMO? CMO hiring trends, in-demand skills, and the opportunities and challenges facing today’s top marketers.
Other authorsSee publication -
Marketing Moves & Trends, 2016 Q1 & Q2
• Record turnover. So far, 2016 has witnessed the highest level of marketing-leader appointments and turnover since Russell Reynolds Associates began comprehensively tracking all major appointments four years ago. In the first six months of this year, we recorded 174 marketing-leader appointments
• Retail volatility. Among the top 30 US-based retailers by revenue, 48 percent have turned over their marketing leader in the last 12 months alone. See "From CMO to C-Uh-Oh" for more…• Record turnover. So far, 2016 has witnessed the highest level of marketing-leader appointments and turnover since Russell Reynolds Associates began comprehensively tracking all major appointments four years ago. In the first six months of this year, we recorded 174 marketing-leader appointments
• Retail volatility. Among the top 30 US-based retailers by revenue, 48 percent have turned over their marketing leader in the last 12 months alone. See "From CMO to C-Uh-Oh" for more insight
• External hires dominate. The clear majority of marketing officer appointments during the first two quarters were external hires, at 62 percent, and technology companies exhibit the greatest tendency to recruit an external marketing leader
• Outsiders in financial services. Financial services continued its strong and persistent trend of appointing marketing leaders from outside the sector
• Gender diversity grows slightly. Women accounted for 40 percent of all marketing-leadership appointmentsOther authorsSee publication -
From CMO to C-Uh-Oh
Why the level of turnover among retail Chief Marketing Officers?
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Emergence of the Chief Growth Officer
Growth remains the critical imperative in most consumer packaged goods companies. To meet this challenge, several industry-leading companies have introduced a first generation of chief growth officers. In this report, “The Emergence of the Chief Growth Officer”, we combined our analysis of the role with interviews of the first generation chief growth officers in the market to further understand the role, its mandate, and critical success factors.
Other authorsSee publication -
Marketing Moves & Trends Q3 & Q4 2015
• The second half of the year continues to witness a higher volume of CMO appointments - replicating a trend seen over many years
• The majority of publicly reported CMO appointments continue to be external hires - although the share of internal promotions has risen to 27%
• The financial services industry again stands out as a net importer of marketing leadership - the majority of FS CMO appointments have come from outside the industry
• The share of female marketing appointments…• The second half of the year continues to witness a higher volume of CMO appointments - replicating a trend seen over many years
• The majority of publicly reported CMO appointments continue to be external hires - although the share of internal promotions has risen to 27%
• The financial services industry again stands out as a net importer of marketing leadership - the majority of FS CMO appointments have come from outside the industry
• The share of female marketing appointments increased in Q3 and Q4 of 2015 to 39% after dipping to 34% in Q1 and Q2
• Over half of the CMOs that left their roles in the first half of 2015 left to pursue a new opportunity, while one in five were promoted internally to a broader leadership roleOther authorsSee publication -
Inside the Mind of the Chief Marketing Officer
Strong personalities take on the growth challenge. Unique quantitative insights on the psychometric profile of the Chief Marketing Officer and the implications for onward career trajectory & relationships with other executive leaders.
Other authorsSee publication -
Marketing Moves & Trends, 2015 Q1 & Q2
Review and analysis of Marketing officer moves in 2015:
• The share of internal elevations and promotions to CMO has increased significantly to 37% this year from 16% last year
• The Financial Services industry stands alone in appointing the majority of its marketing leaders from outside of its industry
• The share of female leadership appointments has fallen back to 34% this year from 45% this time last yearOther authorsSee publication -
Confronting the Chief Marketing Officer Succession Gap
5 key findings for improving the readiness and retention of future marketing leaders.
Other authorsSee publication -
Marketing Moves & Trends, 2013 Q1 & Q2
To help business leaders better understand current trends surrounding the marketing function, Russell Reynolds Associates analyzed 137 companies that reported marketing officer moves during the first two quarters of 2013.
Other authorsSee publication -
Marketing Officers - Trends & Moves
To help marketing leaders—and those who are keen to hire them—stay on top of key trends impacting the marketing function, Russell Reynolds Associates analyzed 160 executive moves across the last six months.
More activity by Richard
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The goal is not to just have an AI solution just because you should, but rather to have one because it can offer a better way to market your products…
The goal is not to just have an AI solution just because you should, but rather to have one because it can offer a better way to market your products…
Liked by Richard Sanderson
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How does the current average CMO tenure compare to the past average? Where does it rank among the rest of the C-suit? And what does that mean for new…
How does the current average CMO tenure compare to the past average? Where does it rank among the rest of the C-suit? And what does that mean for new…
Liked by Richard Sanderson
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Great to speak about #CMO tenure, turnover and trends discussion with Alan Hart. #marketing
Great to speak about #CMO tenure, turnover and trends discussion with Alan Hart. #marketing
Shared by Richard Sanderson
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What does #AI mean for marketing strategy, organization structure and talent? AI’s impact on the #marketing function was the theme of Spencer…
What does #AI mean for marketing strategy, organization structure and talent? AI’s impact on the #marketing function was the theme of Spencer…
Shared by Richard Sanderson
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I’m excited to share that I’m joining the PGA TOUR as Chief Marketing & Communications Officer and EVP, Investor Relations. It’s an exciting time in…
I’m excited to share that I’m joining the PGA TOUR as Chief Marketing & Communications Officer and EVP, Investor Relations. It’s an exciting time in…
Liked by Richard Sanderson
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I am incredibly excited to announce that I am joining Carters Inc. as their Chief Retail and Digital Officer! Carter’s, Inc. is the largest branded…
I am incredibly excited to announce that I am joining Carters Inc. as their Chief Retail and Digital Officer! Carter’s, Inc. is the largest branded…
Liked by Richard Sanderson
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Last week we had the pleasure of hosting a gathering of senior #retail leaders in New York to discuss “How to Win with AI: The Human Factor”. The…
Last week we had the pleasure of hosting a gathering of senior #retail leaders in New York to discuss “How to Win with AI: The Human Factor”. The…
Shared by Richard Sanderson
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We were honored to host a distinguished group of chief marketing officers this week in New York for Spencer Stuart’s 22nd annual #CMO Summit. This…
We were honored to host a distinguished group of chief marketing officers this week in New York for Spencer Stuart’s 22nd annual #CMO Summit. This…
Shared by Richard Sanderson
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We were honored to host a distinguished group of chief marketing officers this week in New York for Spencer Stuart’s 22nd annual CMO Summit. This…
We were honored to host a distinguished group of chief marketing officers this week in New York for Spencer Stuart’s 22nd annual CMO Summit. This…
Liked by Richard Sanderson
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IYKYK. Spencer Stuart's 22nd CMO Summit with the legendary Greg Welch. Here's to another 22 years of being friends with CMOs! Blessed to be learning…
IYKYK. Spencer Stuart's 22nd CMO Summit with the legendary Greg Welch. Here's to another 22 years of being friends with CMOs! Blessed to be learning…
Liked by Richard Sanderson
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