Ryan McConville

Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. How do you overcome fragmented data, disparate systems, and disconnected teams? And how do you solve the latest imminent customer data conundrums—first-party data vs. third-party data, data… Show more

Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. How do you overcome fragmented data, disparate systems, and disconnected teams? And how do you solve the latest imminent customer data conundrums—first-party data vs. third-party data, data privacy and consent, and the impending evaporation of third-party cookies? This session will dive into the state of the customer data market, explain the data dangers and opportunities, and share critical strategies for making your mountain of data work for you. Show less

Overview of the latest ad technology innovations from NBCUniversal, including One Platform Total Audience AI-driven optimizer and new programmatic offerings: PAIR, RampID and first-of-its-kind access to 2024 Olympic Games - live.

The rise of CTV and the use of big data in TV provide the potential to “transform TV into a performance platform”—utilizing data to improve targeting and measurement. But unlike traditional social web and mobile apps, which largely relied on 3rd-party cookies and MAIDs, streaming and TV data services are rooted primarily in 1st-party subscription data. This session focuses on the opportunities and challenges of building a new data interoperability infrastructure in the cloud using new… Show more

The rise of CTV and the use of big data in TV provide the potential to “transform TV into a performance platform”—utilizing data to improve targeting and measurement. But unlike traditional social web and mobile apps, which largely relied on 3rd-party cookies and MAIDs, streaming and TV data services are rooted primarily in 1st-party subscription data. This session focuses on the opportunities and challenges of building a new data interoperability infrastructure in the cloud using new technologies that include privacy by design. Show less

Overview of NBCU's One Platform 2023 Roadmap

CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google

In this session, intended for ad technology, product, and engineering leaders, hear how one of the largest media companies in the world used AWS to reinvent their TV and video advertising workloads. Learn how NBCUniversal built a first-party data platform in the AWS Cloud to create unique audiences and expand addressability and developed privacy-enhanced solutions to collaborate with partners more effectively. Then see how FreeWheel, a Comcast company, improved performance for data and… Show more

In this session, intended for ad technology, product, and engineering leaders, hear how one of the largest media companies in the world used AWS to reinvent their TV and video advertising workloads. Learn how NBCUniversal built a first-party data platform in the AWS Cloud to create unique audiences and expand addressability and developed privacy-enhanced solutions to collaborate with partners more effectively. Then see how FreeWheel, a Comcast company, improved performance for data and analytics workloads running at massive scale using AWS Graviton–based instances and other cloud capabilities. Learn about best practices, architectures, and lessons learned building scaled publisher-side ad technology workloads. Show less

NBCUniversal has built a suite of tools, called the creative automation suite, that aims to standardize creative delivery to create a more pristine experience for the viewer across all of its digital ad products.

“In order to be in all the places where viewers consume video content, the TV ad ecosystem has become increasingly complex,” McConville said. “The challenge is building a simplified core system that abstracts away that complexity.”

Webinar on the differences between mobile web and mobile app advertising. Featuring: Ryan McConville - President & COO, Kargo; Ankur Srivastava - Senior Director, Product Management PubMatic; Evan Rutchik - Chief Revenue Officer Ogury; Lee Jones - Director, Global App Ads, Product Strategy & Commercialization, Google.

Most digital display advertising in the US is now native—which includes a variety of formats from in-feed units to sponsored content. Notably, native encompasses almost all display spending on social networks. But the nonsocial side of the market is growing.

Contributed to eMarketer's 2019 Mobile Video Advertising trends study.

Video presentation from Fast Company Innovation Festival (Kargo Offices NYC)

Panel discussion: The importance of visual story telling in the digital age

"Feed" refers to the social feed (Facebook, Twitter, LinkedIn, etc.), while "read" refers to editorial content on the mobile web or in apps. The general premise is simple enough: When you're in a feed environment such as Facebook, the way you scroll through and interact with content is vastly different from the way you read articles in editorial environments. This distinction can be an important factor for mobile advertisers to consider.

You may not realize it, but you are a cyborg - tethered to a mobile "exo-brain"-- an internet-connected external hard drive (probably made by Apple or Samsung) that augments your knowledge base, grants you 24/7 access to all the world's information, near limitless memory and instant communication across time and space.

Babies can swipe a smartphone before they can stand. 4 out of 5 teens sleep with their phone - and text for 95 minutes a day. The average American checks his/her phone 220 times a day! These insights and more about the future of advertising in a mobile-first world.

The development of technologies and platforms that help unlock originality and allow for innovation in digital advertising should be prioritized at the same level as those that improve efficiency and targeting

This research study on behalf of the Wharton Business School's Mack Institute for Innovation Management investigates the market for personal information in the advertising industry, including an examination of the personal data supply chain, an exploration of the incumbents and disruptors in the data business and a closer look at how one calculates the value of customer data using various mathematical frameworks including Customer Lifetime Value and Net Promoter Scores.