About
Tim Hayden is a pioneering business leader with over 20 years of experience in building…
Articles by Tim
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The Importance of Diversifying AI Partnerships and Prioritizing Safety
The Importance of Diversifying AI Partnerships and Prioritizing Safety
By Tim Hayden
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With Applied AI and First-Party Data, The Future is Yours to Define
With Applied AI and First-Party Data, The Future is Yours to Define
By Tim Hayden
Contributions
Activity
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Tables are SOLD OUT and individual tickets are going fast! GET YOURS NOW! 🎉
Tables are SOLD OUT and individual tickets are going fast! GET YOURS NOW! 🎉
Liked by Tim Hayden
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I'm using generative AI with limited Internet, 36,000 feet in the air. This is the subject of my upcoming talk at this year's MAICON, the Marketing…
I'm using generative AI with limited Internet, 36,000 feet in the air. This is the subject of my upcoming talk at this year's MAICON, the Marketing…
Liked by Tim Hayden
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You'll be hearing more about #intelligentinfrastructure over the coming years as the enabling means to greater community and traffic safety, bridging…
You'll be hearing more about #intelligentinfrastructure over the coming years as the enabling means to greater community and traffic safety, bridging…
Shared by Tim Hayden
Experience
Education
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Texas State University
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Activities and Societies: Sigma Phi Epsilon, Associated Student Government, Student Foundation, Interfraternity Council
Member, Board of Directors, SWT Alumni Association 2000-2003
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Volunteer Experience
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Board Of Directors
I Live Here I Give Here
- 6 years 3 months
Economic Empowerment
Over the past five years, Amplify Austin Day has raised over $46MM for hundreds of local organizations. Together we raised $11,221,087 for more than 740 Central Texas non-profits in 2019.
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Board Member
Movability
- 4 years 1 month
Economic Empowerment
Movability is Central Texas’ first and only Transportation Management Association (TMA) solely dedicated to working hand in hand with employers to improve the regions’ economic vitality by connecting commuters with mobility options that save time and money.
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Board Of Directors
American Red Cross Central and South Texas
- 3 years 6 months
Disaster and Humanitarian Relief
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Founding Board Member
Austin Sports Commission
- 4 years 3 months
Economic Empowerment
Strategic leadership and volunteer service to recruit, retain and grow professional, collegiate and amateur sporting events in the Austin area.
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Vice Chair Board Of Directors
Greater Austin Chamber of Commerce
- 2 years 1 month
Economic Empowerment
Publications
Projects
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#ivs4charity Tour
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#ivs4charity is an innovative twist on the standard book tour.
To announce my new book, The Invisible Sale, I’m crafted a barnstorming tour across the central, eastern and southern United States. Over the course of 10 days, I’ll visit and co-host 10 #ivs4charity cocktail, networking events to raise awareness of the book and much needed funds for local charities.
I each city, I partnered with DoubleTree Hotels, a few good friends and their favorite charities. Together, we invited…#ivs4charity is an innovative twist on the standard book tour.
To announce my new book, The Invisible Sale, I’m crafted a barnstorming tour across the central, eastern and southern United States. Over the course of 10 days, I’ll visit and co-host 10 #ivs4charity cocktail, networking events to raise awareness of the book and much needed funds for local charities.
I each city, I partnered with DoubleTree Hotels, a few good friends and their favorite charities. Together, we invited consumers to join us to have cocktails for a cause.
50% of ticket sales were donated to each local charity and in many cities the DoubleTree Hotel bar donated between 20% and 50% of the bar tab to the charity too.Other creatorsSee project -
Dell Urban Challenge
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GamePlan created an integrated experiential capaign built around an alternative reality gaming platform to help launch the new Dell Inspiron notebook line. This "urban scavenger hunt" took place in New York City, Miami, Atlanta, Dallas, Austin, Chicago, San Francisco, Los Angeles and Seattle all on the same day and enabled consumers to solve riddles in search of a new Dell Inspiron notebook.
This initiative created a propretary platform where players could interact with Dell's newest…GamePlan created an integrated experiential capaign built around an alternative reality gaming platform to help launch the new Dell Inspiron notebook line. This "urban scavenger hunt" took place in New York City, Miami, Atlanta, Dallas, Austin, Chicago, San Francisco, Los Angeles and Seattle all on the same day and enabled consumers to solve riddles in search of a new Dell Inspiron notebook.
This initiative created a propretary platform where players could interact with Dell's newest computers centered on key lifestuly points that helped personalize the Dell brand. Key Dell technology customers and partner elements were integrated into the game to enhance relations and ongoing partnerships. Media captured the launch event while contestants generated a groundswell of grassroots media for Dell via blogs, word-of-mouth and video long after the event had ended.
Throughout the course of the project, GamePlan was the lead strategist behind the game., managed the entire execution in each city and employed over 400 staffers throughout the three time zones.Other creatorsSee project -
Dell Lounge - Justin Timberlake Tour Sponsorship
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When Dell teamed up with one of the hottest tours of 2007 in Justin Timberlake, they asked GamePlan to create the strategy and manage the execution and sponsorship activation around that strategy. GamePlan was able to help Dell negotiate options to activate new ideas along the tour with the brand ambassador, kiosks in every arena, ticket upgrades, as well as meet-and-greets with Justin. GamePlan implemented new media tactics in an SMS promotional program to drive traffic to delllounge.com which…
When Dell teamed up with one of the hottest tours of 2007 in Justin Timberlake, they asked GamePlan to create the strategy and manage the execution and sponsorship activation around that strategy. GamePlan was able to help Dell negotiate options to activate new ideas along the tour with the brand ambassador, kiosks in every arena, ticket upgrades, as well as meet-and-greets with Justin. GamePlan implemented new media tactics in an SMS promotional program to drive traffic to delllounge.com which in turn created some of the heaviest traffic to the site in 2007. This program also had promotional levers where consumers could win Dell laptops signed by Justin that were custom-built to their specifications.
Languages
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Spanish - un poquito, mas o menos, a veces.
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Organizations
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Location Based Marketing Association
Cen-Tex Chapter President
- Present
Recommendations received
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