Saima Rashid

Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, the Programs of the Year sessions showcase the programs their analysts have chosen as best-in-class across marketing, sales and product disciplines

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2018 Genius Awards Finalist for Analytics Growth

The Genius Awards recognizes the most progressive marketing organizations for their innovation and creativity in analytics. My team was recognized for outstanding achievement in business growth driven by the specific and demonstrable impact of marketing data and analytics.

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Honored as one of the top 50 Analytics Innovators in the United States. The Drexel LeBow Analytics 50 is a national recognition of analytics innovation honoring 50 organizations using analytics to solve business challenges. Connecting academia and industry, the initiative's goal is to share best practices while identifying innovative analytics solutions across industries.

Honorees were selected by a panel of researchers and practitioners who judged nominations based on the complexity of… Show more

Honored as one of the top 50 Analytics Innovators in the United States. The Drexel LeBow Analytics 50 is a national recognition of analytics innovation honoring 50 organizations using analytics to solve business challenges. Connecting academia and industry, the initiative's goal is to share best practices while identifying innovative analytics solutions across industries.

Honorees were selected by a panel of researchers and practitioners who judged nominations based on the complexity of the business challenges they faced, the analytics solutions implemented, and the solutions’ business impact on the organization.

http://www.lebow.drexel.edu/faculty-and-research/centers/business-analytics-solutions-center/analytics-50/honorees/

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With over 400 marketing stakeholders and thousands of sales professionals worldwide, PTC's Centralized Analytics team was able to rapidly overhaul its business processes and standardize its measurement foundation in a way that allowed them to finally gain visibility into marketing and sales performance.

"These companies exemplify excellence in our evolving industry," said Full Circle CEO Bonnie Crater. "They've made the move from data-diving to insights-driving, using technology to turn… Show more

With over 400 marketing stakeholders and thousands of sales professionals worldwide, PTC's Centralized Analytics team was able to rapidly overhaul its business processes and standardize its measurement foundation in a way that allowed them to finally gain visibility into marketing and sales performance.

"These companies exemplify excellence in our evolving industry," said Full Circle CEO Bonnie Crater. "They've made the move from data-diving to insights-driving, using technology to turn the raw material of data into a product of greater value: insights. Our Insights Awards winners have earned a seat at the strategy table by aligning sales and marketing and demonstrating their capacity to generate revenue."

https://www.prnewswire.com/news-releases/winners-of-first-annual-full-circle-insights-awards-announced-300521847.html Show less