About
Dynamic, creative senior executive, (fractional) CMO, advisor, author, builder of…
Articles by Sander
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Throwback to August 2010: The (untold) story of the NXP Initial Public Offering (IPO)
Throwback to August 2010: The (untold) story of the NXP Initial Public Offering (IPO)
By Sander Arts
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Intrinsic ID - the story of a successful acquisition and how I will miss working with them!
Intrinsic ID - the story of a successful acquisition and how I will miss working with them!
By Sander Arts
Activity
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Join us at AI Tinkerers Amsterdam next month to see a cool demo powered by Groq, chat with a local Groqster and grab stickers. We can't wait to meet…
Join us at AI Tinkerers Amsterdam next month to see a cool demo powered by Groq, chat with a local Groqster and grab stickers. We can't wait to meet…
Liked by Sander Arts
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As you can imagine, we spend a lot of time talking to facilities managers about water leak detection. And what’s their biggest bugbear? Technologies…
As you can imagine, we spend a lot of time talking to facilities managers about water leak detection. And what’s their biggest bugbear? Technologies…
Liked by Sander Arts
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Šimon's work is a great example of how open-source tools can empower engineers to create and innovate. We're always excited to see what our community…
Šimon's work is a great example of how open-source tools can empower engineers to create and innovate. We're always excited to see what our community…
Liked by Sander Arts
Experience
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Orange Tulip Consultancy
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Education
Volunteer Experience
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Marketing for "Quest for Space" Program
Valley Christian Schools (San Jose)
- Present 7 years 3 months
Education
To give a student access to the International Space Station is to give hopes and dreams that know no limits to the youth of today. What will they do with tomorrow?
For more information, go to: http://www.thequestinstitute.com/ISS/ -
Mentor: "PRESIDENT’S BUSINESS CHALLENGE"
Valley Christian Schools (San Jose)
- Present 6 years 10 months
Education
The President’s Business Challenge (PBC) Program is a capstone project embedded into the Introduction to Entrepreneurship class at Valley Christian High School in the Business and Entrepreneurship Initiative (BEI) Program. The President’s Business Challenge (PBC) gives VCHS students the opportunity to create a startup while addressing all aspects of business development. Students learn to innovate, problem solve, and collaborate with their fellow classmates, all in preparation for an…
The President’s Business Challenge (PBC) Program is a capstone project embedded into the Introduction to Entrepreneurship class at Valley Christian High School in the Business and Entrepreneurship Initiative (BEI) Program. The President’s Business Challenge (PBC) gives VCHS students the opportunity to create a startup while addressing all aspects of business development. Students learn to innovate, problem solve, and collaborate with their fellow classmates, all in preparation for an opportunity to be among the top three finalists to pitch their business idea to top Silicon Valley venture capitalists. Finalist teams receive prize money ranging from $250-$1000.
• Teams are comprised of a maximum of four students, grades 9-12.
• Each team will be matched with a lead mentor to “coach” their teams.
• Mentors interface with students (approximately one hour) via video conference calls, emails, and/or texts with their student team. These meetings continue up until pitch time in March.
• PBC accounts for 30 percent of the Intro to Entrepreneurship class grade.
The goal of the program is to give the students an opportunity to start their own businesses while they are young and willing to take risks. We currently have two teams who have completed the program/vetting process, working on launching their business with the support of additional mentors. -
Member of The Tech Challenge Executive Committee
The Tech Museum of Innovation
- Present 10 years
Science and Technology
The Tech Museum of Innovation believes every young person should have an opportunity to explore hands-on design. The Tech Challenge, one of The Tech Museum of Innovation's signature programs, is our way of "inspiring the innovator in everyone". To date, over 15,500 students have honed their creative problem solving and teamwork skills as part of this annual program. Participants' efforts are recognized and celebrated. Awards range from Best Overall Solution to Most Spectacular…
The Tech Museum of Innovation believes every young person should have an opportunity to explore hands-on design. The Tech Challenge, one of The Tech Museum of Innovation's signature programs, is our way of "inspiring the innovator in everyone". To date, over 15,500 students have honed their creative problem solving and teamwork skills as part of this annual program. Participants' efforts are recognized and celebrated. Awards range from Best Overall Solution to Most Spectacular Failure.
The Tech Challenge is a team challenge designed to get at the heart of innovation, where young people can develop creative solutions to real-world challenges in familiar settings. Over the years, young people from elementary, middle and high school have built devices to move water, explore Mars craters, fight wildfires, and collect samples in the rainforest.
Open, accessible, and affordable for all kids in grades 4–12, The Tech Challenge provides young people with the real-life design challenges that inspire creativity and build teamwork skills. Participants compete in 3 categories: Elementary School, Middle School, and High School.
Publications
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Atmel's marketing journey (as part of the Stanford GSB case)
Sander Arts / Stanford GSB
Atmel's marketing journey and results captured in this video animation. This includes the overall philosophy, marketing strategy, approach, and results in the form of ROI and revenue. This material is used as part of the Stanford GSB case: https://www.gsb.stanford.edu/faculty-research/case-studies/atmel-igniting-b2c-b2b
Other authorsSee publication -
Stanford GSB case on Atmel's Marketing Strategy and Results; igniting B2C in B2B
Sander Arts / Stanford GSB
As an outcome of the collaboration with Stanford GSB, and me lecturing there, we decided to make a 'new style' case study on the marketing strategy and results for Atmel's global marketing. Case is used in MBA and exec education. Contact me for more information or if you want me to come to your class.
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Enabling Unlimited Possibilities with Technology and Marketing (Emtech Asia)
Sander Arts for Emtech Asia, the MIT conference
Delivered a speech at Emtech Asia. EmTech is the annual global emerging technologies conference hosted by MIT Technology Review, the world oldest and most respected technology publication since 1899. This unique event has grown into a global community which runs in the United States, Brazil, Spain, China, India, Mexico, Colombia and Singapore. It is the world's most important conference on emerging technologies that matter. I talked about Atmel, the maker-movement and how people use technology…
Delivered a speech at Emtech Asia. EmTech is the annual global emerging technologies conference hosted by MIT Technology Review, the world oldest and most respected technology publication since 1899. This unique event has grown into a global community which runs in the United States, Brazil, Spain, China, India, Mexico, Colombia and Singapore. It is the world's most important conference on emerging technologies that matter. I talked about Atmel, the maker-movement and how people use technology (Arduino) and Atmel's technology to make the world a better place and create businesses, jobs, and unlimited possibilities....
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How Makers are changing the world—and why I’m so excited about it
Sander Arts
Leading up to my Emtech presentation in Singapore, I wrote this white paper on how Makers are chaging the world.
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Atmel built a media company that sells semiconductors; we can help YOU go to market!
Sander Arts
In the past few years, Atmel built a media company that sells semiconductors. Atmel now has one the largest social footprints, and has one of the most engaged audiences. In my talk at Maker Faire New York, I explained to Makers, entrepreneurs, companies and start-ups how Atmel marketing can benefit THEIR go-to-market. Award winning marketing at the heart of market success for Atmel users!
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2015 Shenzhen Maker Faire Key note
Sander Arts
Here's my Shenzhen Maker Faire 2015 key note presentation. Spoke about how partnering with Atmel will help start ups, makers, entrepreneurs get to market in the fastest and easiest possible way. Not only does Atmel have the key portfolio for IoT (low power microcontrollers, all flavors of wireless connectivity, and security products), it also provides the free tools, lively communities, a roadmap 'beyond' Arduino, and marketing support....all of that combined makes Atmel a force in IoT, start…
Here's my Shenzhen Maker Faire 2015 key note presentation. Spoke about how partnering with Atmel will help start ups, makers, entrepreneurs get to market in the fastest and easiest possible way. Not only does Atmel have the key portfolio for IoT (low power microcontrollers, all flavors of wireless connectivity, and security products), it also provides the free tools, lively communities, a roadmap 'beyond' Arduino, and marketing support....all of that combined makes Atmel a force in IoT, start ups and new industries. Coverage of the event included the following: http://www.slideshare.net/SanderArts2/coverage-report-for-press-event-atmel-maker-faire-shenzhen-july-2015 or go to YouTube: https://www.youtube.com/watch?v=DnWibq6hdyQ&feature=youtu.be
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From Makerspace to Marketplace
Sander Arts
MakerCon Bay Area 2015 was held May 12 and 13 in San Francisco at the iconic Palace of Fine Arts, the only remaining structure from the 1915 Panama-Pacific International Exposition. Here, you'll find the presentation used as part of my key note.
MakerCon brings together individuals and companies that are at the forefront of the Maker Movement, like Atmel. Not only did I touch upon how our corporation provides the key building blocks for the Internet of Things, including our free and…MakerCon Bay Area 2015 was held May 12 and 13 in San Francisco at the iconic Palace of Fine Arts, the only remaining structure from the 1915 Panama-Pacific International Exposition. Here, you'll find the presentation used as part of my key note.
MakerCon brings together individuals and companies that are at the forefront of the Maker Movement, like Atmel. Not only did I touch upon how our corporation provides the key building blocks for the Internet of Things, including our free and easy to use tools and development boards. I also discussed how our customers can leverage Atmel's large social footprint; it helps startups and Makers generate the necessary visibility to attain funds and become yet another crowdfunding success.
The Maker Movement is rapidly changing the way people design, make things and ultimately launch businesses, whether it pertains to technology, manufacturing, education or our economy.
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Atmel Loves Innovation
As part of my press tour through Asia in January, I briefed media in Beijing and Shenzhen. I stopped by the Beijing Maker Space and Seeed studio in Shenzhen. Briefed media on Atmel, 30 years of innovation, Makers, Internet of Things and digital marketing. I made a very clear value proposition to all innovators. Atmel is THE go to company for all the technology solutions for IoT (we have all flavors of low power MCUs, Wireless connectivity and Security) AND we will help you go to market. Here…
As part of my press tour through Asia in January, I briefed media in Beijing and Shenzhen. I stopped by the Beijing Maker Space and Seeed studio in Shenzhen. Briefed media on Atmel, 30 years of innovation, Makers, Internet of Things and digital marketing. I made a very clear value proposition to all innovators. Atmel is THE go to company for all the technology solutions for IoT (we have all flavors of low power MCUs, Wireless connectivity and Security) AND we will help you go to market. Here are the presentations in Chinese for people interested.
Shenzhen briefing: https://app.box.com/s/6010mfy0fhe628qrz00oc27stiv17flm
Beijing briefing: https://app.box.com/s/wm8n9t79f77dff4hei4xwur554ouhjj2 -
Atmel <3 All Makers
Global hardwarians, Makers and engineers alike all came together in January 2015 for LINK: Hardware Partners @ SV. As the VP of Marketing for Atmel, I was honored to have the opportunity to deliver a keynote address to attendees (ranging from investors to hardware-based startups). There, I spoke about Atmel, the Internet of Things and how the company’s technology is a key enabler of the Maker Movement and tomorrow’s constantly-connected world. This presentation goes deeper into Atmel's value…
Global hardwarians, Makers and engineers alike all came together in January 2015 for LINK: Hardware Partners @ SV. As the VP of Marketing for Atmel, I was honored to have the opportunity to deliver a keynote address to attendees (ranging from investors to hardware-based startups). There, I spoke about Atmel, the Internet of Things and how the company’s technology is a key enabler of the Maker Movement and tomorrow’s constantly-connected world. This presentation goes deeper into Atmel's value proposition of helping disrupters locate funding, get to market in accelerated time and most importantly, experience long-term success. Atmel loves all Makers and well, Makers love Atmel!
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VIDEO: Sander Arts Talks Hardware, IoT and Makers
Sander Arts recently had the opportunity to keynote the 2015 Hardware Partners @ Silicon Valley Conference. Following his presentation, Makerlink caught up with the Atmel VP of Marketing to discuss the company's role in the rapidly growing Internet of Things and global Maker Movement. In addition, Arts explores the newfound excitement around hardware, a number of opportunities and challenges that lie ahead for Makers, as well as what’s next for embedded design.
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VIDEO: Sander Arts: Key Note ESC Brasil, 2014
Sander Arts
During his Makers Corner presentation at ESC Brazil 2014, Atmel’s VP of Marketing Sander Arts shares insight on the Maker Movement landscape, the role of Atmel in the embedded design community, as well as the company’s relationship with Arduino.
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Atmel and the Maker movement
Sander Arts
At ESC Brasil, in Sao Paulo, I spoke about Atmel and the Maker movement. Atmel's line of SMART MCU's and AVR's power the Maker Movement globally. This talk focuses on the link between Atmel, Arduino, and creative people in the tech space that are (at the verge) of creating new waves of products in the Internet of Things and how all of this got Atmel an invite to the White House in Washington DC....for a live version of the key note, please go to YouTube here:…
At ESC Brasil, in Sao Paulo, I spoke about Atmel and the Maker movement. Atmel's line of SMART MCU's and AVR's power the Maker Movement globally. This talk focuses on the link between Atmel, Arduino, and creative people in the tech space that are (at the verge) of creating new waves of products in the Internet of Things and how all of this got Atmel an invite to the White House in Washington DC....for a live version of the key note, please go to YouTube here: https://www.youtube.com/watch?v=zxKNCNpwGxE&index=2&list=PLtQdQmNK_0DQ3---d02tFeWhYA8hyxGbF
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Stanford University: Is there glamour & ROI in semiconductor marketing?!
As part of the ongoing collaboration with Stanford University's Graduate School of Business, I presented a case study on Atmel's global marketing strategy, execution and results. It is a testimony to the (marketing) team at Atmel, strategy, guts, fun, accomplishment, luck, support, and ROI... Yes, there is glamour in semiconductor marketing!
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Maker Faire Shenzhen: "Makers in Business"
Sander Arts
What is Maker Faire? Maker Faire is the Greatest Show (and Tell) on Earth—a family-friendly showcase of invention, creativity and resourcefulness, and a celebration of the Maker movement. It’s a place where people show what they are making, and share what they are learning.
At Maker Faire Shenzhen (http://www.shenzhenmakerfaire.com/post/category/talk), I presented the value proposition of Atmel, its MCUs, and the strategic relationship with Arduino. -
Stanford University (Digital Marketing Program): "Only Fools Don't Change"
Sander Arts
As part of the ongoing collaboration with Stanford University, I presented the journey of change at Atmel to the students of the Digital Marketing Program as part of the Strategic Marketing Management Program (At the Graduate School of Business).
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New York University: Creating and delivering a marketing program that delivers ROI and revenue
As part of NYU's marketing and communications class, I was asked to come in and lecture about integrated, digital marketing in the semiconductor space.
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Stanford University: Global Integrated Marketing in the B2B space
Collaborated with Stanford Graduate School of Business to create a 'Digital Marketing' class as part of their Strategic Marketing Management program. Created a bolt on, 2.5 day program, at which I delivered this lecture on integrated marketing in the semiconductor space.
Languages
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English (Bi-lingual proficiency), Dutch (native), French, German
Native or bilingual proficiency
Recommendations received
26 people have recommended Sander
Join now to viewMore activity by Sander
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Was a huge honor to be able the present the work of the amazing team today. Enfabrica
Was a huge honor to be able the present the work of the amazing team today. Enfabrica
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With the addition of Distil-Whisper on GroqCloud™, developers can access this powerful model and start building efficient and accurate speech…
With the addition of Distil-Whisper on GroqCloud™, developers can access this powerful model and start building efficient and accurate speech…
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Rooting for all people in this space that are making and are trying to make a difference. Go team! Katelijn Vleugels City Year Luke Hostetter…
Rooting for all people in this space that are making and are trying to make a difference. Go team! Katelijn Vleugels City Year Luke Hostetter…
Shared by Sander Arts
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We are excited to take the stage this week at the 'Innovations in Education Technology' with Stanford University Conference. https://lnkd.in/gVyQpiqV…
We are excited to take the stage this week at the 'Innovations in Education Technology' with Stanford University Conference. https://lnkd.in/gVyQpiqV…
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Te koop wegens geen enkele interesse in vliegvissen meer: complete aftma 4 set van de hoogste kwaliteit. Sage TCX #4 9ft hengel Silver Fin reel met…
Te koop wegens geen enkele interesse in vliegvissen meer: complete aftma 4 set van de hoogste kwaliteit. Sage TCX #4 9ft hengel Silver Fin reel met…
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Last week, as Epic Angels we were judges for She Loves Tech in Singapore, next week I am excited to be a judge in the final of She Loves Tech Latin…
Last week, as Epic Angels we were judges for She Loves Tech in Singapore, next week I am excited to be a judge in the final of She Loves Tech Latin…
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Enfabrica presented their SuperNIC approach at #Hotchips. "Brilliant" was the comment from the audience. We Will dive more deeply soon on Forbes…
Enfabrica presented their SuperNIC approach at #Hotchips. "Brilliant" was the comment from the audience. We Will dive more deeply soon on Forbes…
Liked by Sander Arts
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Happening right now! Our very own Shrijeet Mukherjee and Thomas Norrie taking the Hot Chips Symposium stage here at Stanford University. Tune in…
Happening right now! Our very own Shrijeet Mukherjee and Thomas Norrie taking the Hot Chips Symposium stage here at Stanford University. Tune in…
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