Sander Arts

Atmel's marketing journey and results captured in this video animation. This includes the overall philosophy, marketing strategy, approach, and results in the form of ROI and revenue. This material is used as part of the Stanford GSB case: https://www.gsb.stanford.edu/faculty-research/case-studies/atmel-igniting-b2c-b2b

As an outcome of the collaboration with Stanford GSB, and me lecturing there, we decided to make a 'new style' case study on the marketing strategy and results for Atmel's global marketing. Case is used in MBA and exec education. Contact me for more information or if you want me to come to your class.

Delivered a speech at Emtech Asia. EmTech is the annual global emerging technologies conference hosted by MIT Technology Review, the world oldest and most respected technology publication since 1899. This unique event has grown into a global community which runs in the United States, Brazil, Spain, China, India, Mexico, Colombia and Singapore. It is the world's most important conference on emerging technologies that matter. I talked about Atmel, the maker-movement and how people use technology… Show more

Delivered a speech at Emtech Asia. EmTech is the annual global emerging technologies conference hosted by MIT Technology Review, the world oldest and most respected technology publication since 1899. This unique event has grown into a global community which runs in the United States, Brazil, Spain, China, India, Mexico, Colombia and Singapore. It is the world's most important conference on emerging technologies that matter. I talked about Atmel, the maker-movement and how people use technology (Arduino) and Atmel's technology to make the world a better place and create businesses, jobs, and unlimited possibilities.... Show less

Leading up to my Emtech presentation in Singapore, I wrote this white paper on how Makers are chaging the world.

In the past few years, Atmel built a media company that sells semiconductors. Atmel now has one the largest social footprints, and has one of the most engaged audiences. In my talk at Maker Faire New York, I explained to Makers, entrepreneurs, companies and start-ups how Atmel marketing can benefit THEIR go-to-market. Award winning marketing at the heart of market success for Atmel users!

Here's my Shenzhen Maker Faire 2015 key note presentation. Spoke about how partnering with Atmel will help start ups, makers, entrepreneurs get to market in the fastest and easiest possible way. Not only does Atmel have the key portfolio for IoT (low power microcontrollers, all flavors of wireless connectivity, and security products), it also provides the free tools, lively communities, a roadmap 'beyond'​ Arduino, and marketing support....all of that combined makes Atmel a force in IoT, start… Show more

Here's my Shenzhen Maker Faire 2015 key note presentation. Spoke about how partnering with Atmel will help start ups, makers, entrepreneurs get to market in the fastest and easiest possible way. Not only does Atmel have the key portfolio for IoT (low power microcontrollers, all flavors of wireless connectivity, and security products), it also provides the free tools, lively communities, a roadmap 'beyond'​ Arduino, and marketing support....all of that combined makes Atmel a force in IoT, start ups and new industries. Coverage of the event included the following: http://www.slideshare.net/SanderArts2/coverage-report-for-press-event-atmel-maker-faire-shenzhen-july-2015 or go to YouTube: https://www.youtube.com/watch?v=DnWibq6hdyQ&feature=youtu.be Show less

MakerCon Bay Area 2015 was held May 12 and 13 in San Francisco at the iconic Palace of Fine Arts, the only remaining structure from the 1915 Panama-Pacific International Exposition. Here, you'll find the presentation used as part of my key note.

MakerCon brings together individuals and companies that are at the forefront of the Maker Movement, like Atmel. Not only did I touch upon how our corporation provides the key building blocks for the Internet of Things, including our free and… Show more

MakerCon Bay Area 2015 was held May 12 and 13 in San Francisco at the iconic Palace of Fine Arts, the only remaining structure from the 1915 Panama-Pacific International Exposition. Here, you'll find the presentation used as part of my key note.

MakerCon brings together individuals and companies that are at the forefront of the Maker Movement, like Atmel. Not only did I touch upon how our corporation provides the key building blocks for the Internet of Things, including our free and easy to use tools and development boards. I also discussed how our customers can leverage Atmel's large social footprint; it helps startups and Makers generate the necessary visibility to attain funds and become yet another crowdfunding success.

The Maker Movement is rapidly changing the way people design, make things and ultimately launch businesses, whether it pertains to technology, manufacturing, education or our economy.
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As part of my press tour through Asia in January, I briefed media in Beijing and Shenzhen. I stopped by the Beijing Maker Space and Seeed studio in Shenzhen. Briefed media on Atmel, 30 years of innovation, Makers, Internet of Things and digital marketing. I made a very clear value proposition to all innovators. Atmel is THE go to company for all the technology solutions for IoT (we have all flavors of low power MCUs, Wireless connectivity and Security) AND we will help you go to market. Here… Show more

As part of my press tour through Asia in January, I briefed media in Beijing and Shenzhen. I stopped by the Beijing Maker Space and Seeed studio in Shenzhen. Briefed media on Atmel, 30 years of innovation, Makers, Internet of Things and digital marketing. I made a very clear value proposition to all innovators. Atmel is THE go to company for all the technology solutions for IoT (we have all flavors of low power MCUs, Wireless connectivity and Security) AND we will help you go to market. Here are the presentations in Chinese for people interested.

Shenzhen briefing: https://app.box.com/s/6010mfy0fhe628qrz00oc27stiv17flm
Beijing briefing: https://app.box.com/s/wm8n9t79f77dff4hei4xwur554ouhjj2 Show less

Global hardwarians, Makers and engineers alike all came together in January 2015 for LINK: Hardware Partners @ SV. As the VP of Marketing for Atmel, I was honored to have the opportunity to deliver a keynote address to attendees (ranging from investors to hardware-based startups). There, I spoke about Atmel, the Internet of Things and how the company’s technology is a key enabler of the Maker Movement and tomorrow’s constantly-connected world. This presentation goes deeper into Atmel's value… Show more

Global hardwarians, Makers and engineers alike all came together in January 2015 for LINK: Hardware Partners @ SV. As the VP of Marketing for Atmel, I was honored to have the opportunity to deliver a keynote address to attendees (ranging from investors to hardware-based startups). There, I spoke about Atmel, the Internet of Things and how the company’s technology is a key enabler of the Maker Movement and tomorrow’s constantly-connected world. This presentation goes deeper into Atmel's value proposition of helping disrupters locate funding, get to market in accelerated time and most importantly, experience long-term success. Atmel loves all Makers and well, Makers love Atmel! Show less

Sander Arts recently had the opportunity to keynote the 2015 Hardware Partners @ Silicon Valley Conference. Following his presentation, Makerlink caught up with the Atmel VP of Marketing to discuss the company's role in the rapidly growing Internet of Things and global Maker Movement. In addition, Arts explores the newfound excitement around hardware, a number of opportunities and challenges that lie ahead for Makers, as well as what’s next for embedded design.

During his Makers Corner presentation at ESC Brazil 2014, Atmel’s VP of Marketing Sander Arts shares insight on the Maker Movement landscape, the role of Atmel in the embedded design community, as well as the company’s relationship with Arduino.

At ESC Brasil, in Sao Paulo, I spoke about Atmel and the Maker movement. Atmel's line of SMART MCU's and AVR's power the Maker Movement globally. This talk focuses on the link between Atmel, Arduino, and creative people in the tech space that are (at the verge) of creating new waves of products in the Internet of Things and how all of this got Atmel an invite to the White House in Washington DC....for a live version of the key note, please go to YouTube here:… Show more

At ESC Brasil, in Sao Paulo, I spoke about Atmel and the Maker movement. Atmel's line of SMART MCU's and AVR's power the Maker Movement globally. This talk focuses on the link between Atmel, Arduino, and creative people in the tech space that are (at the verge) of creating new waves of products in the Internet of Things and how all of this got Atmel an invite to the White House in Washington DC....for a live version of the key note, please go to YouTube here: https://www.youtube.com/watch?v=zxKNCNpwGxE&index=2&list=PLtQdQmNK_0DQ3---d02tFeWhYA8hyxGbF Show less

As part of the ongoing collaboration with Stanford University's Graduate School of Business, I presented a case study on Atmel's global marketing strategy, execution and results. It is a testimony to the (marketing) team at Atmel, strategy, guts, fun, accomplishment, luck, support, and ROI... Yes, there is glamour in semiconductor marketing!

What is Maker Faire? Maker Faire is the Greatest Show (and Tell) on Earth—a family-friendly showcase of invention, creativity and resourcefulness, and a celebration of the Maker movement. It’s a place where people show what they are making, and share what they are learning.

At Maker Faire Shenzhen (http://www.shenzhenmakerfaire.com/post/category/talk), I presented the value proposition of Atmel, its MCUs, and the strategic relationship with Arduino.

As part of the ongoing collaboration with Stanford University, I presented the journey of change at Atmel to the students of the Digital Marketing Program as part of the Strategic Marketing Management Program (At the Graduate School of Business).

As part of NYU's marketing and communications class, I was asked to come in and lecture about integrated, digital marketing in the semiconductor space.

Collaborated with Stanford Graduate School of Business to create a 'Digital Marketing' class as part of their Strategic Marketing Management program. Created a bolt on, 2.5 day program, at which I delivered this lecture on integrated marketing in the semiconductor space.