About
Working with companies on strategy, product, growth, marketing and technology - super…
Articles by Sander
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Best Way To Improve Sleep - Eight Sleep Pod Thermo Cover Review and Real Life Test
Best Way To Improve Sleep - Eight Sleep Pod Thermo Cover Review and Real Life Test
By Sander Saar
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Mega Bundles - Apple One, Google One, Amazon Prime, Microsoft 365
Mega Bundles - Apple One, Google One, Amazon Prime, Microsoft 365
By Sander Saar
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Content - A Feature To Sell Everything Else
Content - A Feature To Sell Everything Else
By Sander Saar
Activity
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#AIRL #IYKYK - Gen Battle 8/14 Event Photos! Massive Thanks to our amazing sponsor Fantastic Day and to team member Jeffrey Shiau and "the Orchard"…
#AIRL #IYKYK - Gen Battle 8/14 Event Photos! Massive Thanks to our amazing sponsor Fantastic Day and to team member Jeffrey Shiau and "the Orchard"…
Liked by Sander Saar
Experience
Education
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Clare Business School
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Activities and Societies: Young Entrepreneur Society, Volleyball Society, Enterprise Society
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Activities and Societies: Debate Team, Member of student union, Class Representative
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Licenses & Certifications
Volunteer Experience
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Mentor
Summit
- Present 4 years 10 months
Summit Fellows support the next generation of impact-driven leaders through events,
ongoing leadership development, and mentorship. -
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Co-Founder
Estonian World
- Present 12 years 6 months
EstonianWorld is a London-based independent online magazine that writes about cosmopolitan Estonians and their views, ideas, experiences and achievements around the world.
We cover Estonia's global successes in technology, business and the arts from a fair and balanced, completely impartial perspective, in a way that is accessible to Estonians and non-Estonians alike.
Our contributors write about their environments and lives from all around the world from an Estonian…EstonianWorld is a London-based independent online magazine that writes about cosmopolitan Estonians and their views, ideas, experiences and achievements around the world.
We cover Estonia's global successes in technology, business and the arts from a fair and balanced, completely impartial perspective, in a way that is accessible to Estonians and non-Estonians alike.
Our contributors write about their environments and lives from all around the world from an Estonian perspective, and thus we serve as a global focal point for Estonians and those interested in the development of Estonia. -
Mentor
Garage48 Foundation
- 8 months
Science and Technology
- Nominated as a finalist of Europas Awards "Best Ongoing Startup Program of 2010 and 2011" by TechCrunch.
- Part of the team organising the first hackathon in Western Africa (Nigeria and Ghana) in collaboration with Google, Blackberry, Nokia.
- Technical support and marketing mentor.
Publications
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Best of Branded Content Marketing – 10th Anniversary
BCMA
Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing is the first in a series of branded content ebooks. The enhanced ebook is an international collaboration containing 13 of the best recent branded content marketing campaigns from cutting-edge brands and award-winning agencies, as well as “what is,” “how to” and “what’s next” features from leading practitioners.
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The Science of Online Video – a new model of measurement
IAB UK Video Conference 2013
Video has become a truly exciting force in the digital marketing world; through the growth in internet speed and the proliferation of social platforms, it has evolved from a UGC format to slickly produced branded content, with shares and likes the measurement tools of the day. However, in this new world of high branded content spend, these measurement tools of likes and shares don't tee up so well to give a real understanding of campaign success. Video has for too long relied on metrics derived…
Video has become a truly exciting force in the digital marketing world; through the growth in internet speed and the proliferation of social platforms, it has evolved from a UGC format to slickly produced branded content, with shares and likes the measurement tools of the day. However, in this new world of high branded content spend, these measurement tools of likes and shares don't tee up so well to give a real understanding of campaign success. Video has for too long relied on metrics derived from display, the online video industry needs an overhaul of measurement and tools taking in emotional impact, purchase intent and brand uplift to produce results that deliver advertisers a meaningful ROI on investment.
Other authorsSee publication -
Can emotions predict Cannes Lions winners?
WARC Advertising Research 2013
Using facial coding to measure creative excellence
What emotional patterns have been winning the hearts and minds of the jury in the last three years?
Can we predict Cannes Lions winners going forward?
How can we use this every day to make better decisions in content creation and media buying?
Please see the full video of the study presentation here: https://vimeo.com/75477600Other authorsSee publication -
Optimising the Emotional Connections Your Advertisements Create
MRS Advertising Research 2013
Emotions are powerful drivers of human behaviour and central for strong branding, impactful communications and a flawless user experience.
This case study will demonstrate how AOL is using emotional measurement to assess the effectiveness of online advertising. Find out what resonates with audiences and how to use this insight to improve online campaigns.Other authorsSee publication -
Human Behaviour – Measuring emotions to improve effectiveness of online video ads
Cannes Lions 2013
Be On and RealEyes have tested over 300 different ads, from standard 30 second TV ads to the most successful viral ads, across a total audience of over 100,000 people from 25 countries. So come and join Be On for a world first view into what emotions have taught them about how users respond to various forms of video ads and content, at scale, and across the world.
Please see the keynote video here: https://vimeo.com/68847912Other authorsSee publication
Honors & Awards
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Winner - Dedication Award
Maker Studios / The Walt Disney Company
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Winner - UK Most Enterprising Student Award
Hewlett Packard
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Runner-Up for The Best Student Company of Europe / Responsible Business Award by HP
Junior Achievement
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Winner - The Best Student Company Competition
Junior Achievement Estonia
Languages
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English
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German
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Russian
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Estonian
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Organizations
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Founders of the Future
Member
- PresentFounders of the Future is an invite-only community of the most promising entrepreneurial talent in technology in Europe. It is made of talented young individuals who may not be currently founders or recognised leaders in the technology ecosystem, but exhibit strong signals that they will be someday. Founders of the Future grew out of Founders Forum which believes in the power of technology, entrepreneurship and collaboration to make the world a better place.
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NGO Estonian Skydivers Club
Member
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NGO Junior Achievement
Alumni
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Model European Parliament (European House)
Member
- Present
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