Sander Saar

Sander Saar

Los Angeles, California, United States
500+ connections

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Clare Business School

About

Working with companies on strategy, product, growth, marketing and technology - super…

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Activity

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Experience

  • Red Bull Graphic

    Red Bull

    Los Angeles, California, United States

  • -

    Greater Los Angeles Area

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    Los Angeles, California, United States

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    Greater Los Angeles Area

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    London, United Kingdom

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    Tallinn, Estonia

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    Tallinn, Estonia

Education

  • Clare Business School

    -

    Activities and Societies: Young Entrepreneur Society, Volleyball Society, Enterprise Society

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    Activities and Societies: Debate Team, Member of student union, Class Representative

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Licenses & Certifications

Volunteer Experience

  • Summit Graphic

    Mentor

    Summit

    - Present 4 years 10 months

    Summit Fellows support the next generation of impact-driven leaders through events,
    ongoing leadership development, and mentorship.

  • LIFT99 Graphic

    Mentor

    LIFT99

    - Present 4 years 6 months

  • Estonian World Graphic

    Co-Founder

    Estonian World

    - Present 12 years 6 months

    EstonianWorld is a London-based independent online magazine that writes about cosmopolitan Estonians and their views, ideas, experiences and achievements around the world.

    We cover Estonia's global successes in technology, business and the arts from a fair and balanced, completely impartial perspective, in a way that is accessible to Estonians and non-Estonians alike.

    Our contributors write about their environments and lives from all around the world from an Estonian…

    EstonianWorld is a London-based independent online magazine that writes about cosmopolitan Estonians and their views, ideas, experiences and achievements around the world.

    We cover Estonia's global successes in technology, business and the arts from a fair and balanced, completely impartial perspective, in a way that is accessible to Estonians and non-Estonians alike.

    Our contributors write about their environments and lives from all around the world from an Estonian perspective, and thus we serve as a global focal point for Estonians and those interested in the development of Estonia.

  • Garage48 Foundation Graphic

    Mentor

    Garage48 Foundation

    - 8 months

    Science and Technology

    - Nominated as a finalist of Europas Awards "Best Ongoing Startup Program of 2010 and 2011" by TechCrunch.
    - Part of the team organising the first hackathon in Western Africa (Nigeria and Ghana) in collaboration with Google, Blackberry, Nokia.
    - Technical support and marketing mentor.

Publications

  • Best of Branded Content Marketing – 10th Anniversary

    BCMA

    Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing is the first in a series of branded content ebooks. The enhanced ebook is an international collaboration containing 13 of the best recent branded content marketing campaigns from cutting-edge brands and award-winning agencies, as well as “what is,” “how to” and “what’s next” features from leading practitioners.

    See publication

  • The Science of Online Video – a new model of measurement

    IAB UK Video Conference 2013

    Video has become a truly exciting force in the digital marketing world; through the growth in internet speed and the proliferation of social platforms, it has evolved from a UGC format to slickly produced branded content, with shares and likes the measurement tools of the day. However, in this new world of high branded content spend, these measurement tools of likes and shares don't tee up so well to give a real understanding of campaign success. Video has for too long relied on metrics derived…

    Video has become a truly exciting force in the digital marketing world; through the growth in internet speed and the proliferation of social platforms, it has evolved from a UGC format to slickly produced branded content, with shares and likes the measurement tools of the day. However, in this new world of high branded content spend, these measurement tools of likes and shares don't tee up so well to give a real understanding of campaign success. Video has for too long relied on metrics derived from display, the online video industry needs an overhaul of measurement and tools taking in emotional impact, purchase intent and brand uplift to produce results that deliver advertisers a meaningful ROI on investment.

    Other authors
    See publication

  • Can emotions predict Cannes Lions winners?

    WARC Advertising Research 2013

    Using facial coding to measure creative excellence
    What emotional patterns have been winning the hearts and minds of the jury in the last three years?
    Can we predict Cannes Lions winners going forward?
    How can we use this every day to make better decisions in content creation and media buying?

    Please see the full video of the study presentation here: https://vimeo.com/75477600

    Other authors
    See publication

  • Optimising the Emotional Connections Your Advertisements Create

    MRS Advertising Research 2013

    Emotions are powerful drivers of human behaviour and central for strong branding, impactful communications and a flawless user experience.

    This case study will demonstrate how AOL is using emotional measurement to assess the effectiveness of online advertising. Find out what resonates with audiences and how to use this insight to improve online campaigns.

    Other authors
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  • Human Behaviour – Measuring emotions to improve effectiveness of online video ads

    Cannes Lions 2013

    Be On and RealEyes have tested over 300 different ads, from standard 30 second TV ads to the most successful viral ads, across a total audience of over 100,000 people from 25 countries. So come and join Be On for a world first view into what emotions have taught them about how users respond to various forms of video ads and content, at scale, and across the world.

    Please see the keynote video here: https://vimeo.com/68847912

    Other authors
    See publication

Honors & Awards

  • Winner - Dedication Award

    Maker Studios / The Walt Disney Company

  • Winner - UK Most Enterprising Student Award

    Hewlett Packard

  • Runner-Up for The Best Student Company of Europe / Responsible Business Award by HP

    Junior Achievement

  • Winner - The Best Student Company Competition

    Junior Achievement Estonia

Languages

  • English

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  • German

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  • Russian

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  • Estonian

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Organizations

  • Founders of the Future

    Member

    - Present

    Founders of the Future is an invite-only community of the most promising entrepreneurial talent in technology in Europe. It is made of talented young individuals who may not be currently founders or recognised leaders in the technology ecosystem, but exhibit strong signals that they will be someday. Founders of the Future grew out of Founders Forum which believes in the power of technology, entrepreneurship and collaboration to make the world a better place.

  • NGO Estonian Skydivers Club

    Member

    - Present

  • NGO Junior Achievement

    Alumni

    - Present

  • Model European Parliament (European House)

    Member

    - Present

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