Sarah Tourville

A featured women in business article. A Q&A interview on building and growing Media Frenzy Global in Europe and North America.

Length of PR career (so far): 19 years in PR

Your most memorable campaign: Vlingo. It was the launch of the world’s first voice recognition app, which we took and made viral in UK, Spain, Italy and Germany.

Best thing about working at your agency: The team. They give their best everyday and love what they do. It’s the ultimate team culture.

Last time you didn’t do any work all weekend: Very rare. It’s my opportunity to catch up when no one else is sending me emails. I can… Show more

Length of PR career (so far): 19 years in PR

Your most memorable campaign: Vlingo. It was the launch of the world’s first voice recognition app, which we took and made viral in UK, Spain, Italy and Germany.

Best thing about working at your agency: The team. They give their best everyday and love what they do. It’s the ultimate team culture.

Last time you didn’t do any work all weekend: Very rare. It’s my opportunity to catch up when no one else is sending me emails. I can actually get them down to around 10!

Most misunderstood thing about PR: I wish people understood that Analyst Relations can strengthen media coverage. An analyst who is well briefed on a tech vendor’s strategy can be a powerful independent force helping to improve the credibility of the coverage.

Most outrageous client request: To publicly ridicule the competition, which I told the client was not in our wheelhouse!

What got you interested in a PR career? I stumbled upon PR, as my initial love was marketing, then analyst relations. I then noticed how well they complement each other to create media frenzy™ which spurred my interest further.

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Great marketing is essential to the growth of any B2B company. So developing a solid B2B marketing plan and executing against the plan is paramount. And even though the strategies and tactics and tools to help grow your marketing efforts continually change and evolve, the fundamentals that power a high-performance and successful B2B plan often remain the same.

To find out more about effective B2B marketing, we reached out to 33 marketing experts and asked them each the following… Show more

Great marketing is essential to the growth of any B2B company. So developing a solid B2B marketing plan and executing against the plan is paramount. And even though the strategies and tactics and tools to help grow your marketing efforts continually change and evolve, the fundamentals that power a high-performance and successful B2B plan often remain the same.

To find out more about effective B2B marketing, we reached out to 33 marketing experts and asked them each the following question:

“What’s the single most important ingredient of a successful, strategic B2B marketing plan?”

We’ve compiled their expert tips and tactics into this jam-packed guide to creating a can’t-miss marketing strategy for your business. Show less

Jeff Sheehan and Sarah Tourville Interview Audrey Nadeau

Our podcast interview with Alex covers marketing campaign successes, challenges, favorite tech-marketing tools and top tips, as well as tech marketing trends during the #FlipMyFunnel event.