About
I am the CEO and founder of FRENZY, a Top 100 Elite communications agency that builds…
Articles by Sarah
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Creating FRENZY - Do you have what it takes?
Creating FRENZY - Do you have what it takes?
By Sarah Tourville
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4 Simple Principles To Lead Your Business With Purpose
4 Simple Principles To Lead Your Business With Purpose
By Sarah Tourville
Activity
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Fortune Friday This one is for all of those out here doing their thing and trusting the process. I believe the sooner we get out of this mindset…
Fortune Friday This one is for all of those out here doing their thing and trusting the process. I believe the sooner we get out of this mindset…
Liked by Sarah Tourville
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Quite a ‘fab’ week crossing the UK with Jamie Drysdale from north to south (and west) to visit some great Click partners - ANS Group, Chorus…
Quite a ‘fab’ week crossing the UK with Jamie Drysdale from north to south (and west) to visit some great Click partners - ANS Group, Chorus…
Liked by Sarah Tourville
Experience
Education
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Bournemouth University
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Activities and Societies: Member of the Public Relations Consultancy Associations (PRCA), member of the Chartered Institute of Public Relations (CIPR), Board Member of the GATN
Attended L'Univsersite de Marseille, France where I studied International Marketing Management in French language
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Activities and Societies: Studied at the University in Marseille on an Erasmus program and majored in International Marketing and French. Lived in Southern France for 6 months and then worked in Paris at a translation agency.
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GCSE's - high school qualifications for Math, English, French, Geography, History, Home Economics, Business Studies.
Publications
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Featured Women: Sarah Tourville: CEO & Founder of Media Frenzy Global
Women Business Daily
A featured women in business article. A Q&A interview on building and growing Media Frenzy Global in Europe and North America.
Other authorsSee publication -
PRPROfile: Sarah Tourville, Media Frenzy Global - My Career in PR
Bulldog Reporter
Length of PR career (so far): 19 years in PR
Your most memorable campaign: Vlingo. It was the launch of the world’s first voice recognition app, which we took and made viral in UK, Spain, Italy and Germany.
Best thing about working at your agency: The team. They give their best everyday and love what they do. It’s the ultimate team culture.
Last time you didn’t do any work all weekend: Very rare. It’s my opportunity to catch up when no one else is sending me emails. I can…Length of PR career (so far): 19 years in PR
Your most memorable campaign: Vlingo. It was the launch of the world’s first voice recognition app, which we took and made viral in UK, Spain, Italy and Germany.
Best thing about working at your agency: The team. They give their best everyday and love what they do. It’s the ultimate team culture.
Last time you didn’t do any work all weekend: Very rare. It’s my opportunity to catch up when no one else is sending me emails. I can actually get them down to around 10!
Most misunderstood thing about PR: I wish people understood that Analyst Relations can strengthen media coverage. An analyst who is well briefed on a tech vendor’s strategy can be a powerful independent force helping to improve the credibility of the coverage.
Most outrageous client request: To publicly ridicule the competition, which I told the client was not in our wheelhouse!
What got you interested in a PR career? I stumbled upon PR, as my initial love was marketing, then analyst relations. I then noticed how well they complement each other to create media frenzy™ which spurred my interest further.
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B2B MARKETING STRATEGY: 33 EXPERTS REVEAL THE SINGLE MOST IMPORTANT INGREDIENT OF A SUCCESSFUL B2B MARKETING PLAN
Docurated
Great marketing is essential to the growth of any B2B company. So developing a solid B2B marketing plan and executing against the plan is paramount. And even though the strategies and tactics and tools to help grow your marketing efforts continually change and evolve, the fundamentals that power a high-performance and successful B2B plan often remain the same.
To find out more about effective B2B marketing, we reached out to 33 marketing experts and asked them each the following…Great marketing is essential to the growth of any B2B company. So developing a solid B2B marketing plan and executing against the plan is paramount. And even though the strategies and tactics and tools to help grow your marketing efforts continually change and evolve, the fundamentals that power a high-performance and successful B2B plan often remain the same.
To find out more about effective B2B marketing, we reached out to 33 marketing experts and asked them each the following question:
“What’s the single most important ingredient of a successful, strategic B2B marketing plan?”
We’ve compiled their expert tips and tactics into this jam-packed guide to creating a can’t-miss marketing strategy for your business. -
Conversation around Marketing Technology in a B2B context
The Better You Network!
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MarTech Heads Podcast with Alex Turner at #FlipMyFunnel
MarTech Heads Podcast
Our podcast interview with Alex covers marketing campaign successes, challenges, favorite tech-marketing tools and top tips, as well as tech marketing trends during the #FlipMyFunnel event.
Other authorsSee publication
Courses
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Accountancy
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Advertising
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Communications
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L'Universite de l'Aix en Provence (international marketing)
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Law
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Projects
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Media Frenzy Wins Gold for Best Use of Digital PR at CIPR PRide Awards
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Positive exposure > 100 million people
Aims
Heighten awareness, drive downloads across 4 European markets
Make Vlingo synonymous with the very best in ‘mobile voice recognition’
Strategy
Coordinate a European campaign seeding information across multiple media channels
Engage with influencers and get their buy-in Results
Coverage in 55 articles within 6 months
Positive exposure to > 100 million people
Traffic to Vlingo website up…Positive exposure > 100 million people
Aims
Heighten awareness, drive downloads across 4 European markets
Make Vlingo synonymous with the very best in ‘mobile voice recognition’
Strategy
Coordinate a European campaign seeding information across multiple media channels
Engage with influencers and get their buy-in Results
Coverage in 55 articles within 6 months
Positive exposure to > 100 million people
Traffic to Vlingo website up 20%
Traffic to Vlingo Facebook page up 38%
Traffic to Vlingo Twitter page up 31%
Nokia pre installed Vlingo on Nokia devices globally
The campaign won the CIPR Pride Award for Best use of Digital PROther creatorsSee project
Honors & Awards
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Top 100 Agency Elite, 2022
PR News
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Forbes Contributor - Forbes Agency Council
Forbes
An invitation-only organization for owners and executives of public relations, media strategy, creative, and advertising agencies.
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TAG Marketing Executive of the Year
Technology Association of Georgia (TAG)
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Digital Marketing Agency Award
PRSA
Languages
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French
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Organizations
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Entrepreneurs Organization
Incoming Communications Chair
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Greater Alpharetta Tech Network
Founding Board Member
- Present
Recommendations received
12 people have recommended Sarah
Join now to viewMore activity by Sarah
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I threw a happy hour to bring together some agency bosses last month. I wish I would have taken more photos, because it felt like a family reunion…
I threw a happy hour to bring together some agency bosses last month. I wish I would have taken more photos, because it felt like a family reunion…
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Take a peek behind the scenes of my commute to NCR Voyix. With a cup of coffee in hand (always) and my current favorite podcast, Surfing Corporate…
Take a peek behind the scenes of my commute to NCR Voyix. With a cup of coffee in hand (always) and my current favorite podcast, Surfing Corporate…
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Sure, anyone can send a press release, but are you building real connections with journalists who can amplify your story? If you want your brand’s…
Sure, anyone can send a press release, but are you building real connections with journalists who can amplify your story? If you want your brand’s…
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"The expert in anything was once a beginner." – Helen Hayes 5 Mental Models for a Growth Mindset. 1️⃣ Challenges Are Opportunities → Face…
"The expert in anything was once a beginner." – Helen Hayes 5 Mental Models for a Growth Mindset. 1️⃣ Challenges Are Opportunities → Face…
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As marketers, it's in our DNA to celebrate creativity and unique engagements that connect us closer to audiences and drives business impact. That's…
As marketers, it's in our DNA to celebrate creativity and unique engagements that connect us closer to audiences and drives business impact. That's…
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If you ever feel like you’ve lost your mojo, like the bumps and bruises of adulting or simply slow cuts of time have taken their toll, pick up the…
If you ever feel like you’ve lost your mojo, like the bumps and bruises of adulting or simply slow cuts of time have taken their toll, pick up the…
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Simon still brings way too much logic for the haters. But he’s correct. Here’s to the optimists, the dreamers, the doers. Forget the pessimists…
Simon still brings way too much logic for the haters. But he’s correct. Here’s to the optimists, the dreamers, the doers. Forget the pessimists…
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