About
As the Principal Research Director at the Info-Tech Research Group, I am part of a team…
Articles by Shashidhar
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Cracking the Code: Outsmarting AI Call Screeners to Win Over Prospects
Cracking the Code: Outsmarting AI Call Screeners to Win Over Prospects
By Shashidhar Bellamkonda
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Cutting Through the AI Hype: 5 Key Insights for Businesses
Cutting Through the AI Hype: 5 Key Insights for Businesses
By Shashidhar Bellamkonda
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AWS ExecLeaders Event Sparks Generative AI Insights for CIOs/CTOs
AWS ExecLeaders Event Sparks Generative AI Insights for CIOs/CTOs
By Shashidhar Bellamkonda
Contributions
Activity
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What's New in Tricentis Test Management for Jira? We've just launched these new features to boost your functionality and performance 🔧 ✅ Copy step…
What's New in Tricentis Test Management for Jira? We've just launched these new features to boost your functionality and performance 🔧 ✅ Copy step…
Liked by Shashidhar Bellamkonda
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Want to catch up in person? Over the next couple weeks, I'm doing a little traveling, including: Sept 9-12 - Anaheim, CA (RE+) Facilitating my…
Want to catch up in person? Over the next couple weeks, I'm doing a little traveling, including: Sept 9-12 - Anaheim, CA (RE+) Facilitating my…
Liked by Shashidhar Bellamkonda
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Earlier this year, at a conference, an executive remarked that “the programming language of the future will be English,” hinting that with Generative…
Earlier this year, at a conference, an executive remarked that “the programming language of the future will be English,” hinting that with Generative…
Liked by Shashidhar Bellamkonda
Experience
Education
Licenses & Certifications
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Artificial Intelligence: Implications for Business Strategy
MIT Sloan School of Management
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Computer Awareness
Cetner for Education and Training
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Advanced Course on Personal Computers
Center for Education and Training
Volunteer Experience
Publications
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How marketers can use the power of an AI/ML model to identify and predict customers
Henry Stewart Publications. Applied Marketing Analytics Volume 8 Number 2.
Marketers are increasingly faced with a lot of data and need to identify the best
prospects. Sales is often sceptical of the data provided by marketing and possibly blames
the quality of the prospect data provided by marketing. Enter a neutral party, a neural net-
work, an AI/ML model that can analyse the current customers and provide a mechanism
for identifying co-relations and similarities in larger prospect data and increase the effi-
ciency of sales teams. -
Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done
Information Today, Inc. (May 1, 2011)
Wrote the chapter "The Social Media Imperative: Learning to Engage Digital Natives Where They Live"
This book is a "Award-Winning Finalist in the General Business category of The USA "Best Books 2011" Awards, sponsored by USA Book News"
Generational differences have always influenced how business is done, but in the case of digital natives those immersed in digital technology from birth professionals are witnessing a tectonic shift. As an always-connected, socially networked…Wrote the chapter "The Social Media Imperative: Learning to Engage Digital Natives Where They Live"
This book is a "Award-Winning Finalist in the General Business category of The USA "Best Books 2011" Awards, sponsored by USA Book News"
Generational differences have always influenced how business is done, but in the case of digital natives those immersed in digital technology from birth professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins.Other authorsSee publication -
The Big Book of Social Media: Case Studies, Stories, Perspectives
Yorkshire Publishing
The author Bob Fine invited Shashi Bellamkonda to be chapter author for this book. Shashi Bellamkonda's chapter was on Social Media Marketing and sharing the success of the Network Solutions Case study.
Other authorsSee publication
Courses
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Advanced Google Analytics Certificate
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HTML/CSS/Javascript
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Projects
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Small Business Conference: Paid and Organic Social Media Strategies
Social media is now one of the most important platforms for local business discovery and engagement. While most businesses are on Facebook (and other platforms) most are not taking full advantage of social media capabilities, including advertising options. Speaker at the session which included advice on best practices and how Facebook and other tools fit into marketing for small business
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Local as a Service (LaaS) Workshop
Speaker on the panel:
The rise of local marketing automation, aka, “through channel marketing automation,” has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media. This Local as a Service (LaaS) Workshop will examine how martech is disrupting brand to local channels and activation and how brand marketing is evolving in local markets.
To explain the dynamics of local media markets and how they are evolving, three local marketing experts…Speaker on the panel:
The rise of local marketing automation, aka, “through channel marketing automation,” has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media. This Local as a Service (LaaS) Workshop will examine how martech is disrupting brand to local channels and activation and how brand marketing is evolving in local markets.
To explain the dynamics of local media markets and how they are evolving, three local marketing experts lead this workshop.
Andy Arnold from Ansira will offer a unique and compelling description of “brand to local” and the importance of engaging in successful local marketing. Andy’s background make his insights exceptionally vital as he shares his experiences successfully launching initiatives for auto manufacturers, including marketing automation services.
Shashi Bellamkonda from Surefire Local understands the ins and outs of business automation and will offer actionable strategies during this workshop. Recently honored as a Washington DC Top 100 Tech Titan, Shashi brings a tremendous understanding of local marketing and has a proven track record helping companies implement the right technology and tools.
Alexi Nocifera will describe the opportunity he sees for brands trying to localize consumer engagement. Alexi will explain how brands can discover local sales and marketing opportunities, active campaigns to drive sales and traffic and share a success story from the first curated network of Brand Ambassadors that programmatically activates local marketing initiatives across the US. -
Digital Boot Camp - Richmond, VA
Smarter Business Series 2018 - "Digital Marketing Boot Camp"
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Panel: B2B MARKETING: THE LATEST STRATEGIES & THINKING
Speaker on the panel will look at the newest strategies and thinking from leading B2B marketers. Topics will include attribution, lead gen, social media, analytics, and more — all with a focus on B2B marketing.
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Remodeling Show : 10 Steps to Help You Manage Your Online Ratings
The Internet and advancements in technology have led to the proliferation of consumer review websites. A remodeler’s web presence is far more than a website as customers seek more and more to convert word of mouth to “Word of Mouse”. Homeowners are increasingly seeking validity for their remodeling purchases through their research online. Even the best information provided by the business itself is ignored and the tendency is to pay more attention to the “wisdom of strangers”.
In this…The Internet and advancements in technology have led to the proliferation of consumer review websites. A remodeler’s web presence is far more than a website as customers seek more and more to convert word of mouth to “Word of Mouse”. Homeowners are increasingly seeking validity for their remodeling purchases through their research online. Even the best information provided by the business itself is ignored and the tendency is to pay more attention to the “wisdom of strangers”.
In this session you will learn how to make your online reputation reflect your true offline reputation and how to build authenticity into your brand. Additionally, you will be presented a method for establishing a practice of managing your presence on review sites including positive approaches for responding to negative reviews. Finally, practice makes perfect; you will have the opportunity to participate in a break out session where an actual case study is problem-solved by your working groupOther creatorsSee project -
The PR and Digital Content Summit ☆ Engage customers and prospects ☆ Boost brand awareness ☆ Produce riveting content ☆ Prove your worth
Panelists were from three leading companies, MasterCard, General Motors, and Bozzuto.com how to create the best measurement strategy for your budget and needs. In the panel the confernece attendees learnt how to choose the data that make the most sense to measure for your organization. How to work in collaboration with marketing to ensure your PR success.
How to measure effectiveness in any comms program: first, define measurable goals
Next, how to define your intended audience, the…Panelists were from three leading companies, MasterCard, General Motors, and Bozzuto.com how to create the best measurement strategy for your budget and needs. In the panel the confernece attendees learnt how to choose the data that make the most sense to measure for your organization. How to work in collaboration with marketing to ensure your PR success.
How to measure effectiveness in any comms program: first, define measurable goals
Next, how to define your intended audience, the key to knowing if you made a difference
How to right-size measurement to your budget—to know which way the wind blows
How to expand your tracking goals to measure effects of PR on marketing
How to measure PR's effect on search engine optimization (SEO), content, and links
What an inferred attribution or a statistical attribution model is, and how to use it
Panelists:
Peter Ternes is the Social Media Strategist at General Motors.
Shashi Bellamkonda is the Vice President of Digital Marketing at Bozzuto.com.
Andrew Bowins is the Senior Vice President, Corporate & Digital Communications at Mastercard.Other creatorsSee project -
Moderator: Baltimore AdWeek Panel: When the Media Tweets Back
Social Media has been instrumental in engaging an audience for marketing, brand conversations, crisis and celebrity sightings. With nearly half of all Americans employ a secondscreen while watching television, the phenomenon of TV news engaging with their audience has opened a world of possibilites to brands and pr and marketing professionals. Hashtags in ads, News anchors who tweet and also realtime twitter feeds on the screen. This panel will discuss views and best practices.
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Facebook Futures Panel at Vocus Demand13
Participated in the Vocus Demand13 closing panel discussion on Facebook. How demographics are changing and what it means to marketers.
See article by by Tina McCormack Beaty recapping the panel discussion http://b.shashi.co/10WftT6Other creators -
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Panelist, Social Media Week 2013: Juggling Social Media Across Cultures
• Represented Social@Ogilvy on a panel with the World Bank, USAID and Network Solutions
• Tackled questions about social platforms, distribution technologies, multiple languages and cultural differences
• Discussed the keys to success in engaging with local and global audiencesOther creatorsSee project -
GrowSmartBiz Small Business Conference
Created and successfully organized a conference for 600 small businesses.
Driving Small Business Performance with Marketing & Innovation – Join entrepreneurs from all over North America as they share their marketing tips, tricks and secrets. Learn how small business marketing experts developed and executed their marketing strategies, and overcame obstacles by focusing on innovation.
Honors & Awards
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DCA Live's Top CMOs and marketing leaders from the DC region 2018
DCA Publication of the leaders in the DC business community.
Honored to be in the list of DCA Live's 2018 group of "exceptional CMOs and marketing leaders from the DC region's fastest growing and most exciting companies". The awards are presented in a networking event in Washington DC of top Marketing professionals in the Greater Washington DC area.
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The Small Business Influencer Awards Champions for 2015
Small Business Trends and Small Biz Technology
The Small Business Influencer Awards is a fabulous mix of up-and-comers and well-known small business enthusiasts, as well as companies and members of the media.
The Champions were selected by a highly-esteemed panel of Judges based on their involvement and influence in the small business community.
The Awards, now in their fifth year and produced by Small Business Trends and Small Biz Technology, honor the companies, organizations, vendors, apps and people who have made a significant…The Small Business Influencer Awards is a fabulous mix of up-and-comers and well-known small business enthusiasts, as well as companies and members of the media.
The Champions were selected by a highly-esteemed panel of Judges based on their involvement and influence in the small business community.
The Awards, now in their fifth year and produced by Small Business Trends and Small Biz Technology, honor the companies, organizations, vendors, apps and people who have made a significant impact on the North American small business market.
The first two phases of the Awards involved the small business community nominating those who influenced them, and then picking their choices for Community Choice Honorees. The Judges’ role is the final phase. -
MBA World Talk
MBA World
ASSOCIATION OF MBAS’
INTERNATIONAL CONFERENCE FOR DEANS AND DIRECTORS
BEYOND TOMORROW: ANTICIPATE AND ACT
Warsaw, Poland -
Small Business Influencer Champions Award
SmallBiztrends.com & SmallBizTechnology.com
The Small Business Influencer initiative honors contributors who have made a significant impact on the North American small business market
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2012 Washington Business Journal Minority Business Leader Award
Washington Business Journal
The Minority Business Leaders Awards honors Greater Washington’s most successful and influential minority executives and business owners. Honorees are selected from a public pool of nominations and determined by a panel of judges made up of
program alumni. Every year the Washington Business Journal receives over 200 nominations for this
program. Washington Business Journal follows the SBA definition of minority which is the following:
An individual with at least 25% Asian-Indian…The Minority Business Leaders Awards honors Greater Washington’s most successful and influential minority executives and business owners. Honorees are selected from a public pool of nominations and determined by a panel of judges made up of
program alumni. Every year the Washington Business Journal receives over 200 nominations for this
program. Washington Business Journal follows the SBA definition of minority which is the following:
An individual with at least 25% Asian-Indian, Asian-Pacific, Black, Hispanic or Native American heritage.The awards celebrate a strong group of exceptional individuals that have exhibited outstanding performance both professionally and in their community. -
Tech Titans 2011 100 leaders of Washington's Tech World
Washingtonian Magazine
According to the Washingtonian, The Washington DC area tech scene is the hottest it’s been since the dot-com glory days of the 1990s, with big investment by government in IT, surging green-energy programs, growing biotech research, and start-ups This list honors the people who are making this region grow.
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Washington’s Tech Titans - 100 leaders of Washington’s tech world.
Washingtonian Magazine
Washingtonian interviewed entrepreneurs, deal makers and investors, political and government officials, and corporate and community leaders to compile a list of Washington’s 100 top tech leaders. They focused the search on two factors: (1) success, defined as a proven track record in the tech world, and (2) influence, being listened and look to by others for leadership and vision.
Languages
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English
Native or bilingual proficiency
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Hindi
Full professional proficiency
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Telugu
Native or bilingual proficiency
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Tamil
Native or bilingual proficiency
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Kannada
Native or bilingual proficiency
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Russian
Limited working proficiency
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Swedish
Elementary proficiency
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Malayalam
Elementary proficiency
Organizations
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Association for Managers of Innovation (AMI)
Member
AMI™ is a pioneering organization comprised of committed individuals who foster and leverage creativity and innovation in organizations and society. AMI™ identifies leading edge innovation, shares experiences, sponsors research, and recognizes innovation and creative processes
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