About
With over 25 years of experience in strategy, communications, marketing, digital and…
Articles by Scott
Contributions
Experience
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Volunteer Experience
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Board Member At-Large
American Marketing Association
- 3 years 1 month
Serving as a board member to provide innovative and evolving digital knowledge, training and tools to enhance lifelong learning of AMA membership.
The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe. -
Member, Board of Trustees
Detroit Symphony Orchestra
- Present 10 years 9 months
Arts and Culture
Serve as a general member of the Board of Trustees, specifically offering counsel and creative ideas around digital strategy.
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Editorial Board
Journal of Digital & Social Media Marketing
- 1 year 1 month
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Board Member
Social Media Advertising Consortium
- 2 years 1 month
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Strategic Communications Consultant
Biden for President
- 2 months
Politics
Consulted with the Biden Inaugural Committee's digital communications team on how to engage both Republicans and Democrats around the Inauguration on January 20, 2021.
One of my strategic recommendations was engaging historians on Twitter to tell the story of inaugurations from the past. A mini-documentary series of significant inaugurations in our nation's history, from storytellers most familiar with the details and significance.
An example of bringing my Timeless & Timely work…Consulted with the Biden Inaugural Committee's digital communications team on how to engage both Republicans and Democrats around the Inauguration on January 20, 2021.
One of my strategic recommendations was engaging historians on Twitter to tell the story of inaugurations from the past. A mini-documentary series of significant inaugurations in our nation's history, from storytellers most familiar with the details and significance.
An example of bringing my Timeless & Timely work to bear for organizations.
Publications
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Timeless & Timely
Newsletter
See publicationExploring timeless character strengths for leaders as we find the past in the present and the present in the past, preparing for the future.
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ScottMonty.com
Blog
See publicationFinding the past in the present and the present in the past through the lens of Timeless Leadership principles, for leaders at all stages of their careers.
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I Hear of Sherlock Everywhere
News site and podcast
Site and podcast dedicated to the world's most famous fictional character, Sherlock Holmes. We cover the intersection of Sherlock Holmes and popular culture, including movies, television, books, games, events, personalities, online and more. The monthly podcast is highly downloaded and has regular sponsors; the site publishes multiple times a week.
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Projects
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The Baker Street Journal
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See projectThe Baker Street Journal (BSJ) is literary publication that has provided scholarship on the Sherlock Holmes canon since 1946. When I was invested into the Baker Street Irregulars (BSI), the exclusive literary society comprised of 300 members worldwide, I was tapped to lead the business operations of the BSJ. I developed and implemented marketing plans to increase brand awareness, drive subscriptions and support the burgeoning publishing empire of the BSI.
Successes:
- Web site…The Baker Street Journal (BSJ) is literary publication that has provided scholarship on the Sherlock Holmes canon since 1946. When I was invested into the Baker Street Irregulars (BSI), the exclusive literary society comprised of 300 members worldwide, I was tapped to lead the business operations of the BSJ. I developed and implemented marketing plans to increase brand awareness, drive subscriptions and support the burgeoning publishing empire of the BSI.
Successes:
- Web site development, launch and redesign, including an e-commerce solution that drove nearly $60,000 in annual revenue from some 1,000 customers
- Direct mail with a 30% response rate
- Cross-industry marketing and promotion
- Social media strategy
- Subscription numbers maintained despite the aging demographic of the readership and more digital media
Recommendations received
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