“Under Scott's leadership, Harte Hanks became a partner that consistently advanced our business interests. He solved business problems, introduced innovation, and pointed out gaps that we sometimes missed. He internalized our business goals into his own and was relentless in exceeding them. As our organization grew and evolved, he helped us train and educate leadership in consumer marketing of health plans, something relatively new to many of them. He and his team helped us find opportunity in the many changes in consumer behavior, media proliferation, and seismic changes in the landscape itself, driven by the entry of Baby Boomers into Medicare, and the passage of the ACA. ”
About
Senior marketing executive applying advanced marketing strategies to the highly regulated…
Contributions
Activity
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SDRs: trying to book meetings in July Literally everyone else: PS. This song was written with best regards.
SDRs: trying to book meetings in July Literally everyone else: PS. This song was written with best regards.
Liked by Scott Overholt
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"One of the key things that sets ZENDA apart is its ability to combine various skills to create solutions that work in the real world, taking into…
"One of the key things that sets ZENDA apart is its ability to combine various skills to create solutions that work in the real world, taking into…
Liked by Scott Overholt
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Two weeks in and I can safely say that VShift and I are quite the match! I am more than thrilled to announce that I have joined VShift as their…
Two weeks in and I can safely say that VShift and I are quite the match! I am more than thrilled to announce that I have joined VShift as their…
Liked by Scott Overholt
Experience
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Education
Volunteer Experience
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President
School House Condominium Association
- 3 years 6 months
Projects
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Post-March Madness for Health Insurance Marketers Under ACA
See projectEven before Year 1 or the Affordable Care Act is over, marketers neeed to make risky decisions on Year 2. Scott Overholt discusses how to bering certainty into your uncertain world.
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What Consumers Want from Mandatory Health Insurance: Webinar
Timely and exclusive survey results and insights, helping health insurance marketers understand the consumers who they want as members under health care reform's individual mandate.
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Obamacare = Consumercare: The New Marketing Playbook for Health Insurance Plans
How to win in the new health insurance market created by the Patient Protection and Affordable Care Act - a.k.a Obamacare. Features ten things marketers should be excited about. For a copy, email me at [email protected]
Twitter handle @scott_overholtOther creators -
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Health Care Reform Survey of Health Plan Readiness Presentation November 2011
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This study established a national baseline on how ready health plan companies were for the implementation of the Affordable Care Act. For a copy, please email me at [email protected]
Twitter handle @scott_overholt
Honors & Awards
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Best of Blue for Integrated Marketing
Blue Cross Blue Shield Association
My client, Excellus Blue Cross Blue Shield, won the Best of Blue Award for Integrated Marketing for its launch of its first ACA campaign in 2013. There were 63 entries. Award is shared by Harte Hanks, Butler-Till, and Partners + Napier - Excellus' agency partners contributing data, tactics, media and messaging.
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GOLD Award
30th Annual Healthcare Advertising Awards
GOLD award for the Horizon Blue Cross & Blue Shield of New Jersey’s Medicare ReadyCenter Website (Strategy, creative direction, content and delivery)
Recommendations received
7 people have recommended Scott
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