“Scott's work ethic is awesome. His dedication to his clients, colleagues, and the industry is beyond compare. I've had the pleasure of working with Scott at PHD and General Motors Mediaworks and hope our paths will cross again.”
Scott Pruett
Bloomfield Hills, Michigan, United States
2K followers
500+ connections
Bloomfield Hills, Michigan, United States
2K followers
500+ connections
About
Areas of expertise:
Advertising, Integrated Marketing Strategy, Digital Marketing…
Activity
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We're incredibly proud and excited to be appointed Amazon's media agency partner in EMEA and APAC 🎉 Congratulations to all our teams!…
We're incredibly proud and excited to be appointed Amazon's media agency partner in EMEA and APAC 🎉 Congratulations to all our teams!…
Liked by Scott Pruett
Experience
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Education
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Volunteer Experience
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Robotics Team Coach
FIRST LEGO LEAGUE (FLL) - Conant Elementary School
- 1 year 4 months
Education
Conant Elementary School, Bloomfield Hills 3rd-4th grade Robotics team coach; a STEM designed program to develop critical thinking and team building skills.
Projects
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Gartner L2 Case Study - Competitive Paid Search
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A Paid Search (SEM) conquest strategy was many years in the making for Ford Motor Company. At GTB (formerly known as Team Detroit), the formation and evolution of our competitive targeting and incremental gains hypothesis in the auto shopping process, was well planned and coordinated execution across many parties; and years in the making.
Conquest initiatives had been planned irregularly and primarily around major vehicle launches, participating in other media channels' spikes in…A Paid Search (SEM) conquest strategy was many years in the making for Ford Motor Company. At GTB (formerly known as Team Detroit), the formation and evolution of our competitive targeting and incremental gains hypothesis in the auto shopping process, was well planned and coordinated execution across many parties; and years in the making.
Conquest initiatives had been planned irregularly and primarily around major vehicle launches, participating in other media channels' spikes in awareness and interest. However, it required many coordinated resources, including development of relevant and dynamic landing page content unique to the competitive search query, consumer intent and locality. Initially, conquest was not built as a sustainable "always-on" initiative, UNTIL the Tier 2 BuyFordNow.com sites were launched, enabling a customized experience and value proposition. The Gartner study (see video link) features this "years in the making" successful strategy.Other creators -
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Give to ceaser what belongs to ceaser and to God what belongs to him. If you go to Cesar's house in secret using the back door,...you are…
Give to ceaser what belongs to ceaser and to God what belongs to him. If you go to Cesar's house in secret using the back door,...you are…
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Simple truth. www.maryleegannon.com If you’d like to see more posts like this click the 🔔 in my profile and follow me at Mary Lee Gannon, ACC, CAE.
Simple truth. www.maryleegannon.com If you’d like to see more posts like this click the 🔔 in my profile and follow me at Mary Lee Gannon, ACC, CAE.
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I’ve had the privilege of planning some super fun events at Career Now Brands this year with Ashley Gilstad, PHR & Saleem Ahmed. We’ve had 2…
I’ve had the privilege of planning some super fun events at Career Now Brands this year with Ashley Gilstad, PHR & Saleem Ahmed. We’ve had 2…
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Taking a breather from career to care for family, or even take care of yourself, can be a tough decision. The “what’s ifs” and self-discovery journey…
Taking a breather from career to care for family, or even take care of yourself, can be a tough decision. The “what’s ifs” and self-discovery journey…
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I enjoyed sharing details from building Jellyfish into a digital marketing powerhouse to taking on the opportunity at Labelium in the US, I've had…
I enjoyed sharing details from building Jellyfish into a digital marketing powerhouse to taking on the opportunity at Labelium in the US, I've had…
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Yesterday was International Dog Day! Here's my best girl Nyx striking a pose. :)
Yesterday was International Dog Day! Here's my best girl Nyx striking a pose. :)
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🎧 Did you know? Streaming audio has seen a 25% increase in daily listeners over the past year, making it one of the most effective channels for…
🎧 Did you know? Streaming audio has seen a 25% increase in daily listeners over the past year, making it one of the most effective channels for…
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I'm thrilled to share that I'll be speaking on a panel at NYC TV Week on September 9. Session Title: How Local Advertisers Can Go…
I'm thrilled to share that I'll be speaking on a panel at NYC TV Week on September 9. Session Title: How Local Advertisers Can Go…
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NOW OPEN - New Art Abstract Showcase "BLUE ICE CREAM" brand - featuring my Mutant 555 and Made By Apes License 55555. 🍨 La Mamma - Italian Gelato &…
NOW OPEN - New Art Abstract Showcase "BLUE ICE CREAM" brand - featuring my Mutant 555 and Made By Apes License 55555. 🍨 La Mamma - Italian Gelato &…
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