Experience
Education
Publications
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For Brands Seeking True Attention, Perceptions of DOOH and Place-Based Must Change
OAAA SmartBrief
We’re in the thick of IAB’s NewFronts week, when brands tune in to presentations from Snap, TikTok, YouTube, Roku, GSTV, and others. Presenting alongside notable digital and video platforms, OTT and CTV newcomers, and others across the media and entertainment landscape, how does a platform like ours — rooted in legacy “placed-based” association, yet boasting video partner-like capabilities — fit in?
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What McDonald’s Acquisition of Dynamic Yield Means for DOOH and Personalization
AdWeek
The potential magic in this acquisition is the realization that all consumer touchpoints are an opportunity to personalize at scale.
Organizations
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OAAA
Board Member
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Ad Council
Board Member
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DPAA
Board Member
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