Shana Haynie

For the second year in a row, Unit21 has surveyed over 250 professionals in Risk & Compliance to produce the industry's premier benchmark report. The report was downloaded hundreds of times within the first day post-launch and provides readers an insider look at:

1. The top priorities for today’s Risk & Compliance professionals
2. The biggest challenges facing Risk & Compliance teams
3. What it takes to build a successful Risk & Compliance program
4. The main reasons why… Show more

For the second year in a row, Unit21 has surveyed over 250 professionals in Risk & Compliance to produce the industry's premier benchmark report. The report was downloaded hundreds of times within the first day post-launch and provides readers an insider look at:

1. The top priorities for today’s Risk & Compliance professionals
2. The biggest challenges facing Risk & Compliance teams
3. What it takes to build a successful Risk & Compliance program
4. The main reasons why software solutions are purchased (or not)
5. What’s coming in the future of fraud and AML

As the Head of Content, I led this year's project from start to finish with support from the Unit21 marketing team and external resources. Over a two-month period, as a team, we developed the questions, collected responses, analyzed the data, created the narrative, designed the report, and coordinated the launch. Show less

The Fraud Fighters Manual is the first of it's kind for the Fintech industry.

Through six engaging chapters, readers will get insights from fraud prevention experts at renowned Fintechs like Brex, Mercury, Lithic, Treasury Prime, Pinwheel, and Nibiru Chain.

The Manual gives readers a behind-the-scenes glimpse into the lives of professionals who deal with fraud on a daily basis.

Created demand generation strategy and took over management of the program as an addition to my regular responsibilities is the Sr. Manager of Content Marketing at Unit21 while we build out the team. My main task was to increase our meetings booked numbers while ramping up the program from April 2022 - June 2022. Ultimately increased our meetings booked metric by 60% over the previous 3-month period.

Became an early member of the RevOps community, RevGenius and volunteered as a contributor and editor for the RevGenius Mag.

For our first (and largest) video project of 2021, my team and I worked to create something that ties Hearst Bay Area's award-winning journalism and popular consumer news brands together with our advertising capabilities.

My vision was to feature this video on the Hearst Bay Area homepage as a way to explain the unique relationship our consumer brand audiences have with our advertising partners and to showcase the value that Hearst Bay Area is able to deliver to our advertisers by… Show more

For our first (and largest) video project of 2021, my team and I worked to create something that ties Hearst Bay Area's award-winning journalism and popular consumer news brands together with our advertising capabilities.

My vision was to feature this video on the Hearst Bay Area homepage as a way to explain the unique relationship our consumer brand audiences have with our advertising partners and to showcase the value that Hearst Bay Area is able to deliver to our advertisers by aligning their brand with the stories the Bay Area cares most about.

After scoping the project, I engaged Levitate (a video agency) to work with me on the production components. My team helped me source visuals from both The Chronicle and SFGATE archives as well as offering feedback on the script. We partnered with the Editors in Chief at both newsrooms (Emilio Garcia-Ruiz and Grant Marek) as well as our VP of Marketing (Sarah Morse) to record testimonials that represented the goals and vision of each brand under the Hearst By Area umbrella.

Then, I provided the video agency with a storyboard detailing which visual components to highlight during each stage of the video and my teammate Bella recorded the voice-over once the script was finalized. We passed these assets to the Levitate production team and after a few iterations, we had a comnpleted product that now lives on at HearstBayArea.com.

Watch "The Power of Stories" here: https://youtu.be/0XIjQJsyNpQ Show less

The Growth Marketing Community is about answering the questions that Google can’t, related to growth, marketing, hiring, and business. We’re a trusted network of some of the best minds in growth and marketing in the world.

The community provides members with special access to globally-recognized speakers, discounts on industry events and tools, and a close-knit group of peers who are available to answer questions and help promote each other's business endeavors in a private members-only… Show more

The Growth Marketing Community is about answering the questions that Google can’t, related to growth, marketing, hiring, and business. We’re a trusted network of some of the best minds in growth and marketing in the world.

The community provides members with special access to globally-recognized speakers, discounts on industry events and tools, and a close-knit group of peers who are available to answer questions and help promote each other's business endeavors in a private members-only slack channel.
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SplashU is a community first growth marketing blog for entrepreneurs, startup founders and growth marketing professionals.

We publish educational articles and tutorials designed to help you grow your startup from 10-10,000.

Nutrition Gone Wild (aka http://partynutrition.com/) is a nutrition blog with a twist. Created with the socially active, millennial woman in mind, Nutrition Gone Wild provides a unique take on eating healthy while maintaining a fun a free lifestyle.

The head of this project is Kaitlin Cushman, a dual degree nutritionist with a realistic perspective on what it means to balance health with fun. She is the driving force behind the content being created on this blog and all of the writing… Show more

Nutrition Gone Wild (aka http://partynutrition.com/) is a nutrition blog with a twist. Created with the socially active, millennial woman in mind, Nutrition Gone Wild provides a unique take on eating healthy while maintaining a fun a free lifestyle.

The head of this project is Kaitlin Cushman, a dual degree nutritionist with a realistic perspective on what it means to balance health with fun. She is the driving force behind the content being created on this blog and all of the writing is based on her own experiences and nutrition knowledge.

My role in this project as the creative director for SplashOPM is to educate Kaitlin (who we have partnered with) on the ins and outs of business blogging, social media, and community building.

My partner Derric Haynie and I are taking on the digital marketing aspects of the blog while Kaitlin is able to build her personal brand and speak her mind to her audience. We are building this blog from the ground up, and have taken responsibility for all of the branding, content direction, and marketing strategies which will take place during the lifetime of this digital property. Show less

A free online community for entrepreneurs, founders, and growth marketers to learn and share strategies, problems, and secrets with each other and connect with mentors, advisors, and domain experts.

Powered by the team at SplashU - a growth marketing blog.

SplashU sponsored and organized a virtual growth event for entrepreneurs, growth hackers and growth marketers. The event brought together 1000+ people over a three day period to learn growth and sales tactics from some of the industry's best growth experts.

I was personally responsible for social media promotion leading up to the event, and for live engagement during the three-day gathering.