Shannon Brayton

As the most powerful figures in the communications industry, the following people face the toughest challenges PR has to offer. PRWeek brought together colleagues, friends, and mentors to see what allows them to thrive in such an environment.

As CMOs increasingly assume responsibility for driving not just brand but business growth, they have an unprecedented opportunity to affect revenue and customer experience. They are gaining influence inside company walls, in the C-suite and in the boardroom. But they also are becoming more visible and accessible corporate leaders outside of their organizations. Breaking through a noisy, fractured media landscape as thought leaders and influencers around not just their own companies' products… Show more

As CMOs increasingly assume responsibility for driving not just brand but business growth, they have an unprecedented opportunity to affect revenue and customer experience. They are gaining influence inside company walls, in the C-suite and in the boardroom. But they also are becoming more visible and accessible corporate leaders outside of their organizations. Breaking through a noisy, fractured media landscape as thought leaders and influencers around not just their own companies' products and services but also around a range of business and marketing topics, topics about which they feel personally passionate, has become a new expectation. And their personal brands play an important role in shaping the overall perception of the corporate brand. Show less

In an era of transparency, real-time content, and myriad opportunities and challenges, these 50 game changers are redefining the role of comms and marketing and elevating their brands and agencies to the highest levels on a global scale. PRWeek enlisted peers, colleagues, friends, and mentors to explain what makes these people so powerful.

The Holmes Report reveals the Influence 100 2015, recognizing the most important and influential in-house communicators from around the world.

http://www.businessinsider.com/the-pr-50-2014-9?op=1

http://www.prweek.com/article/1300095/power-list-2014-power-principals

The 100 senior corporate communicators profiled in this book are senior counselors to some of the most powerful CEOs in the world.

http://www.prweek.com/article/power-list-2013-game-changers/1275322

http://www.businessinsider.com/the-pr-50-the-most-effective-communications-professionals-in-technology-2012-7?op=1