About
I am the Head of Revenue & Partnerships at V10 Entertainment, a private equity-backed…
Articles by Shawn
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What's your dog watching on TV this summer?
What's your dog watching on TV this summer?
By Shawn Kallet
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4 questions to ask yourself when looking for work
4 questions to ask yourself when looking for work
By Shawn Kallet
Contributions
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What are the best ways to design an influencer pitch that aligns with your brand's goals?
One thing that's critical in setting objectives is getting clear alignment from all internal stakeholders. If the CMO cares about sales, but the influencer campaign objective is awareness, something is off. Brands can use influencers for campaigns that reach people at any stage of their consumer journey. Whoever owns the RFP process from the brand side needs to focus on the most specific objectives possible and get buy-in from all stakeholders that the campaign addresses business needs.
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How can you create an effective influencer marketing strategy for your beauty brand?
In my experience, choosing influencers for beauty partnerships starts with a simple question - do they use the product? If yes, you have the start of a consideration set. If not, you might still have a good fit but need the influencer to tell their fans they're trying a new product authentically.
Activity
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Excited to share that I've joined the Del Taco team in a new, product development role! I'm so grateful to all of those who served as an advocate for…
Excited to share that I've joined the Del Taco team in a new, product development role! I'm so grateful to all of those who served as an advocate for…
Liked by Shawn Kallet
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🍂 Fall is in the air, and so are our hilarious seasonal fails! Looking for more lighthearted laughs? V10 Entertainment and Home Video Licensing…
🍂 Fall is in the air, and so are our hilarious seasonal fails! Looking for more lighthearted laughs? V10 Entertainment and Home Video Licensing…
Liked by Shawn Kallet
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I am excited to announce that I am partnering with Denali TV as a strategic advisor. Denali TV is a one of a kind, AI optimization platform designed…
I am excited to announce that I am partnering with Denali TV as a strategic advisor. Denali TV is a one of a kind, AI optimization platform designed…
Liked by Shawn Kallet
Experience
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Education
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Colorado State University
Activities and Societies: Colorado State Men's Ice Hockey Club - President
Volunteer Experience
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Co-Founder
Host For Good
- 1 year 2 months
Host For Good was a foundation that gave people the ability to do good for the sake of good by empowering everyone, everywhere to host events for charity. As one of the founders, I helped define the mission, wrote the 501(c)3 application, applied for grants, collaborated on marketing outreach, operations, and strategy.
Publications
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5 Steps to Building a Successful Influencer Team
PR News
See publicationWhile influencers are, by definition, solo acts, working with a few influencers on a single campaign is a lot like a team sport. Different players have their roles and everyone adds something special to help the team win.
Here are some steps for brands to follow in building a successful influencer team, as excerpted from PR News' Influencer Marketing Guide Book. -
DeepWater Strategies Insights Library
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See publicationCollection of insights and research for B2B sales and marketing leaders.
Honors & Awards
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Judge 2021 ANA Reggie Awards
Association of National Advertisers
Judge for the second round of the 2021 Reggie Awards for Innovation in MarTech category.
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Judge - 2020 ANA REGGIE Awards
Association of National Advertisers
Round 1 judge for Content & Experiential Marketing categories
Organizations
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Association of National Advertisers
Content, Commerce, Influencer Marketing Committees
- Present
Recommendations received
2 people have recommended Shawn
Join now to viewMore activity by Shawn
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The best scoring video game of 2024 so far: Astro Bot. 94 on Metacritic. Forbes claiming it could even be the frontrunner for GAME OF THE YEAR.…
The best scoring video game of 2024 so far: Astro Bot. 94 on Metacritic. Forbes claiming it could even be the frontrunner for GAME OF THE YEAR.…
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So awesome to have everyone braving the rain for Changer x Seismic Run Club at VidSummit. Earned the Drink LMNT post-run salty goodness. Round 2 is…
So awesome to have everyone braving the rain for Changer x Seismic Run Club at VidSummit. Earned the Drink LMNT post-run salty goodness. Round 2 is…
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FUN NEW FEATURE on YouTube! It's pretty neat that YouTube now makes it clear when something published on the channel is NEW! #youtube #newfeatures…
FUN NEW FEATURE on YouTube! It's pretty neat that YouTube now makes it clear when something published on the channel is NEW! #youtube #newfeatures…
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Back-to-back 🏆🏆 I definitely didn't have "two-time Emmy winner" on my life Bingo card but here we are. A testament to the hard work our entire…
Back-to-back 🏆🏆 I definitely didn't have "two-time Emmy winner" on my life Bingo card but here we are. A testament to the hard work our entire…
Liked by Shawn Kallet
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I only took 3 photos at VidSummit, but they're worth +140 million YouTube subscribers. 🚀 My best creator economy conference so far! Well done…
I only took 3 photos at VidSummit, but they're worth +140 million YouTube subscribers. 🚀 My best creator economy conference so far! Well done…
Liked by Shawn Kallet
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VidSummit 2024 is in the books! My takeaways: - This is THE convention for the business of YouTube. You can really feel the absence of Meta, TikTok,…
VidSummit 2024 is in the books! My takeaways: - This is THE convention for the business of YouTube. You can really feel the absence of Meta, TikTok,…
Liked by Shawn Kallet
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When your marketing plans cater to what leadership *wants* to hear instead of what *needs* to be done: 1. You’re undermining your own value. ✨ 2.…
When your marketing plans cater to what leadership *wants* to hear instead of what *needs* to be done: 1. You’re undermining your own value. ✨ 2.…
Liked by Shawn Kallet
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Exciting news! 🚀 We're teaming up with a top talent and management agency to enhance their already diverse portfolio with new #brandpartnerships…
Exciting news! 🚀 We're teaming up with a top talent and management agency to enhance their already diverse portfolio with new #brandpartnerships…
Liked by Shawn Kallet
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As a follow up to my previous post about the absurdity of Linda Yaccarino and Elon Musk suing advertisers for pulling out due to lack of brand…
As a follow up to my previous post about the absurdity of Linda Yaccarino and Elon Musk suing advertisers for pulling out due to lack of brand…
Liked by Shawn Kallet
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The past couple of weeks have been EXTRA difficult. The USOPEN has been a BIG part of our lives since 2016. I am touched by Ruth tribute to…
The past couple of weeks have been EXTRA difficult. The USOPEN has been a BIG part of our lives since 2016. I am touched by Ruth tribute to…
Liked by Shawn Kallet
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Looking forward to talking about the great work the National Basketball Association (NBA)'s Data Strategy & Analytics (DSA) department is doing…
Looking forward to talking about the great work the National Basketball Association (NBA)'s Data Strategy & Analytics (DSA) department is doing…
Liked by Shawn Kallet
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ON WORKING WITH YOUR SPOUSE At some point, nearly everyone will catch me alone, pull me aside, and go: “Alright, but seriously, what’s it like…
ON WORKING WITH YOUR SPOUSE At some point, nearly everyone will catch me alone, pull me aside, and go: “Alright, but seriously, what’s it like…
Liked by Shawn Kallet
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Over the past few weeks, I have worked, after hours, on a personal project, to explain how marketers and agencies make decisions, why where you place…
Over the past few weeks, I have worked, after hours, on a personal project, to explain how marketers and agencies make decisions, why where you place…
Liked by Shawn Kallet
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